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GlobalGiving from the donor's point of view

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We use this in workshops to educate project leaders around the world about what their grassroots project look like to donors.

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GlobalGiving from the donor's point of view

  1. 1. What is globalgiving?
  2. 2. An online marketplace that connects people to projects all over the world they can give money to support. Donors hear about progress and see impact.
  3. 3. Fundraising success on GlobalGiving 2008 >1000!
  4. 4. What follows is about how global givers use the site:
  5. 8. Browsing results... Results are ranked by popularity among givers and by project leader updates
  6. 9. Donors’ eyes go here first!
  7. 10. Donors’ eyes go here next!
  8. 11. The median size of donation is $50. Givers want to see options above and below $50!
  9. 12. Global givers want to hear: what is your organization’s goal? a communications platform
  10. 13. Givers want to read about the goal!
  11. 14. Education success Story: Anyango and Linet said: “Now fellow children don’t discriminate us, stigmatize us, and even shame us at school because we have friends who care for us and pray for us….they are the parents we have... We just know them as GlobalGiving friends…” Your quarterly updates help retain donors
  12. 15. Let me speak!
  13. 16. Do conversations make a difference?
  14. 17. Obama campaign success: through social media
  15. 18. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
  16. 19. GlobalGiving is part of your social media approach to fundraising <ul><li>On GlobalGiving </li></ul><ul><li>Project updates </li></ul><ul><li>Fundraising tool </li></ul><ul><li>Tell a friend tool </li></ul><ul><li>Widget tool </li></ul><ul><li>Giftcards </li></ul>Other Internet Blogs Podcasting News websites Youtube / Snapfilms (videos linked to your page) Twitter (SMS messages about your cause)
  17. 20. Did you know about the tools givers use to promote projects they love?
  18. 24. Registries allow people to endorse/advertise combinations of projects
  19. 25. Fundraiser tools allow any person to take control of evangelizing for your project. These tools integrate into FaceBook and other social media websites.
  20. 27. GlobalGiving wants every organization to succeed. We provide the tools. You set your goals. The more you include the people you serve in the process, the more you succeed in the social media world

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