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About The Givers At Global Giving


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Brief intro for project leaders on what GlobalGivng's community of givers use the website for, and how to expand one's reach on the Internet

Published in: Education
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About The Givers At Global Giving

  1. 1. 1 What isWhat is globalgiving?globalgiving?
  2. 2. 2 An online marketplace thatAn online marketplace that connects people to projects allconnects people to projects all overthe world they can giveoverthe world they can give money to support. Donorsmoney to support. Donors hearabout progress and seehearabout progress and see impact.impact.
  3. 3. 3 Fundraising successon GlobalGiving 2008 >1000!
  4. 4. 4 What follows is about how global givers use the site:
  5. 5. 5
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  7. 7. 7
  8. 8. 8 Browsingresults... Results are ranked by popularity among givers and by project leader updates
  9. 9. 9 Donors’ eyes go here first!
  10. 10. 10 Donors’Donors’ eyes goeyes go herehere next!next!
  11. 11. 11 The medianThe median size ofsize of donation isdonation is $50.$50. Givers wantGivers want to see optionsto see options above andabove and below $50!below $50!
  12. 12. 12 Global givers want to hear: what is your organization’s goal? acommunicationsplatform
  13. 13. 13 Givers want to read about the goal!
  14. 14. 14 Education success Story: Anyango and Linet said: “Now fellow children don’t discriminate us, stigmatize us, and even shame us at school because we have friends who care for us and pray for us….they are the parents we have... We just know them as GlobalGiving friends…” Yourquarterly updates help retain donors
  15. 15. 15 Let me speak!
  16. 16. 16 Do conversationsDo conversations make amake a difference?difference?
  17. 17. 17 Obama campaign success: through social media
  18. 18. 18 How do messagesHow do messages spread?spread? Word of mouth Email Newspaper Website Radio Phonetexting Television
  19. 19. 19 GlobalGiving is part of yoursocial media approach to fundraising On GlobalGiving • Project updates • Fundraising tool • Tell afriend tool • Widget tool • Giftcards OtherInternet Blogs Podcasting Newswebsites Youtube/ Snapfilms (videoslinked to your page) Twitter (SMS messagesabout your cause)
  20. 20. 20 Did you knowDid you know about the toolsabout the tools givers use togivers use to promote projectspromote projects they love?they love?
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  24. 24. 24 Registries allow people to endorse/advertise combinations of projects
  25. 25. 25 Fundraiser toolsallow any person to takecontrol of evangelizing for your project. These toolsintegrate into FaceBook and other social media websites.
  26. 26. 26
  27. 27. 27 GlobalGiving wants every organization to succeed. We provide the tools. You set your goals. The more you include the people you serve in the process, the more you succeed in the social media world