Social media use has grown significantly among non-profits, with 92% using Facebook, 90% using Twitter, and 70% using YouTube by 2011. While the YMCA had the fewest Facebook followers, it was the highest earning non-profit, and the Public Broadcasting Service had the most Facebook followers but was in the middle for profits. Successful social media strategies for non-profits include being aware of your brand, building conversations rather than just broadcasting, and using visual content like videos and images to tell compelling stories. Non-profits use social media primarily to gain supporters, raise funds, and gather volunteers.
2. BACKGROUND
In 2008 there were 22,000 non-profits using
Facebook and in 2011 it is up to over 30,000
organizations
92% of the organizations were on
Facebook, 90% on Twitter, and 70% on
YouTube
The YMCA is the highest earning - fewest in
followers.
The Public Broadcasting Service most
followers - middle range in profits
5. SUCCESSFUL SOCIAL MEDIA
OBJECTIVES
Be aware of your brand
Google analytics can gauge results from
social media
Do not broadcast
Build conversation with the public. Do not
yell!
Think visually
Videos and images convey stories better
6. GOALS WITH USING SOCIAL
MEDIA
Non-profits use Twitter and
Facebook as outlets to gain
supporters and raise funds
Social media is a great way to
gather volunteers
Fundraising is key!
