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Social Strategy Case Studies and Major Client Wins

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Joseph Serwach
Joseph Serwach

A summary of my social strategy and social media experience.

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Serwach: Social Strategy ❖ Social Strategy moved the needle for major clients and causes including: ❖ Michigan No. 1. 2007-2010, helped the University of Michigan top all other universities for the amount of public interest measured by social media, media coverage and social mentions. ❖ Most Beautiful. Our Pure Michigan social strategy grew every metric for statewide economic growth and helped Sleeping Bear Dunes win Good Morning America’s “Most Beautiful Place in America’’ contest (michigan.org was top rated state travel website in the USA). ❖ Political wins. Social Strategy helped Michigan Chamber of Commerce (a client) defeat five statewide ballot initiatives with GrowMIJobs campaign, becoming the latest Right to Work State. Save Our Great Lakes campaign influenced the EPA to reverse a near unanimous congressional vote. ❖ Team I lead won PR Daily’s Best Online Newsroom award and multiple national awards, honors. ❖ Helped Online Tech develop inbound content strategy fueling 40 percent growth. Grew GR Children’s Museum attendance by double digits. ❖ Contributing author: The Book of Social Media Strategies & Tactics, Vol. 1.

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Social Strategy Case Studies and Major Client Wins

  • 1. Serwach: Social Strategy ❖ Social Strategy moved the needle for major clients and causes including: ❖ Michigan No. 1. 2007-2010, helped the University of Michigan top all other universities for the amount of public interest measured by social media, media coverage and social mentions. ❖ Most Beautiful. Our Pure Michigan social strategy grew every metric for statewide economic growth and helped Sleeping Bear Dunes win Good Morning America’s “Most Beautiful Place in America’’ contest (michigan.org was top rated state travel website in the USA). ❖ Political wins. Social Strategy helped Michigan Chamber of Commerce (a client) defeat five statewide ballot initiatives with GrowMIJobs campaign, becoming the latest Right to Work State. Save Our Great Lakes campaign influenced the EPA to reverse a near unanimous congressional vote. ❖ Team I lead won PR Daily’s Best Online Newsroom award and multiple national awards, honors. ❖ Helped Online Tech develop inbound content strategy fueling 40 percent growth. Grew GR Children’s Museum attendance by double digits. ❖ Contributing author: The Book of Social Media Strategies & Tactics, Vol. 1.