YouTube|The second largest search engine and the best platform for social media marketers to promote their businesses.

1. SOCIAL MEDIA MARKETING
THROUGH YOUTUBE
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By Rishabh Kumar

2. YOUTUBE
• YouTube is the internet’s second-largest search engine in the world with more than 1.9 billion
monthly users and 30 million daily users
• On YouTube, 300 hrs of video are uploaded every minute and the average time spent by a user
on YouTube is 40 minutes.
• It has a wide reach to a large number of audiences, allowing them to like, comment, and share
their content, thus giving the business more exposure and expansion
• Featuring a YouTube video on the company’s website will have a great impact on the rankings
and will increase the amount of time a user spends on the site, increasing the chances of
showing up in search results
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3. TYPES OF YOUTUBE ADS
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Skippable in-stream ads
Non-skippable in-stream ads
Video discovery ads
Display ads
Overlay ads
Bumper ads

4. SKIPPABLE IN-
STREAM VIDEO ADS
• The skippable in-stream video ads play before or
during a video
• The defining feature of these ads is that viewers can
choose to skip them after the first 5 seconds,
because of which these are known as skippable- ads
• The advertiser has to pay only when a person has
watched the first 30 seconds or the whole thing, or if
they interact with your ad by clicking
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5. NON-SKIPPABLE IN-STREAM VIDEO ADS
• There are some video ads that cannot be skipped and which can be played before, in the
middle or after the video is finished
• The duration of such video ads can be 15-20 seconds
• A non-skippable in-stream video ad is used when we are aiming for a wide lift in brand
awareness, and when we are confident that our creative is strong enough to hold our
audience’s attention for the full 15 seconds
• Some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all
because 76% of people report that they automatically skip ads
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6. DISCOVERY ADS
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Discovery ads show up alongside organic search results
If the video looks more relevant than the organic results, people can choose to watch
it, instead
These ads include three lines of text along with a thumbnail. When interested people
click on the ad, they’re sent through to your video page or YouTube channel
Discovery ads are also a type of TrueView ad because of which people must actively choose
to watch them

7. DISPLAY ADS
• These are the type of YouTube ads that appear
above the video suggestion list
• these ads can also be seen on the right of the
featured video
• The size of display ads is 300X250 Pixels and 300X60
pixels
• These ads can only be seen when videos on
YouTube are played on the desktop
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8. OVERLAY ADS
• Overlay ads are the type of YouTube ads which can
be viewed at the bottom of the video or on the top
right of the video.
• These types of advertisements are also known as
“In-video advertisements”.
• These videos are also only displayed on the desktop
and the ads contain images or text of size of 468X60
pixels or 728X90 pixels.
• These are kind of semi-transparent banners
covering 20% of the video player screen
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9. BUMPER ADS
• The bumper ads are a 6 second video format that
are mainly used for driving brand reach and
frequency.
• These ads are available through Google Ads1 as an
add-on to traditional campaigns and sold on a
CPM basis.
• These ads can not only extend the reach of an
existing campaign but also complement broader
messaging.
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