• Not only Facebook but platforms like Twitter, You Tube and LinkedIn have become a daily part and parcel of our life.• The traditional Internet era turned in to the era of Social Media Marketing in this 21st century.
Research Design• The New aspect of Internet marketing - Social Media Marketing is a conceptual study which consisting theoretical understanding collected in the form of secondary data.• The Scope of the study is specific to Internet marketing’s broader perspective.
Research Design• The paper doesn’t refer to any specific company or product which may be a major limitation of the study.• The recommendation of this paper will be indicative rather than exhaustive in nature.
• More than half of the world using Internet and out of them one third of world’s population being on the Social Media Sites.• There could be no better option than the social media to market the product and services as well as to update customers with information about their product and service.BMW has a fan base of close to 1 billion people on its fan page on FacebookNike and Coca Cola’s official fan page have close to 11 and 5 billion respectively
Main reasons why companies must go for Social Media Marketing
• Name of Advertiser: Zee Cinema• Name of Agency: Binary Web Solutions India Pvt. Ltd.• Nature of Agency: Digital Marketing Agency• Campaign Name: Good v/s Evil• Campaign Period: 12th June-16th June 2012
• Brand Objective: To inform the viewers of Zee Cinema that Zee Cinema has the largest collection of the best blockbusters of Bollywood.• Communication Objective: To announce, engage and excite audiences about the World Premiere of Agneepath on Zee Cinema, one of the biggest blockbusters of 2012, starring Hrithik Roshan and Priyanka Chopra in the lead roles.
The Demographics of Target Audience: Gender: Male and female Age Group: 14-30 Years Class: Middle and upper middle class
The Psychographics of Target Audience:Movie BuffStylishExperiencers – The ones, who follow the current trends, socialize with friends more as well as they are impulse buyers.
Campaign Details• Social platforms to create a buzz, interact, and tantalize the audiences with the game app and dedicated FB page.• The main idea was to simulate the atmosphere as felt within the movie in the virtual world.
• The theme was named Good v/s Evil.• Story was the same• User got the chance to be Vijay Dinanath Chauhan.
• The game was divided in four levels - as per the movie situation. The players gathered points through clearing these levels.• They also gained more if they killed the enemies in less time, allowing them the chance to become the ‘Player of the Day’.• To finish the game, the player needed to solve the puzzle which they faced at the end of the game.
Result• The innovative idea of using a game app to announce the world premiere of an important movie helped increase the interactivity with the event to very high levels.• This also aided in building a brand, Agneepath-the Game, and also helped it in earning loyalty – for the movie and Zee Cinema.