The document discusses The Hays Challenge, an online recruitment game created by Hays to attract graduates to careers in recruitment. The game uses gamification to showcase all aspects of recruitment in an engaging way. It was created to catch the attention of graduates who may not have considered recruitment as a career option. Through challenging misconceptions, the game has been played by over 20,000 people worldwide and has helped improve the preparation of over 70% of UK graduate applicants for Hays interviews.

1. THE HAY CHALLENGE
Gamification in Recruitment

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. THE HAY CHALLENGE
• The Hays Challenge is an
online, interactive
recruitment game which
showcases all aspects of a
career in recruitment in a
fun and engaging way.

5. THE HAY CHALLENGE
• James Cullens, head of HR at
Hays, said the gamification
idea arose from the need to
catch the attention of
graduates who might never
have thought of recruitment
as a career choice.

7. THE HAY CHALLENGE
• “Social media and
gamification is the best way
of attracting young people,”
he said. “We were missing
out on retail graduates, for
example, who wouldn’t have
thought of recruitment as a
career.”

9. THE HAY CHALLENGE
• At the same time, he added, The
Hays Challenge is a way of
professionalising the industry, as
graduates see that recruitment is
an entrepreneurial, consultative
and exciting career choice, offering
graduates the chance to receive a
professional qualification on
completion of their training.

10. THE HAY CHALLENGE
• As for the game, the first
level has players
reviewing and evaluating
individuals and CVs.

12. THE HAY CHALLENGE
• In level two each player is
encouraged to provide
candidates with
appropriate career advice.

13. THE HAY CHALLENGE
• And the final level tests
players’ skills by pitching
for business with the chief
executive officer of a major
client.

14. THE HAY CHALLENGE
• “The Hays Challenge
stresses the consultancy
side of recruitment,”
Cullens explained.

15. THE HAY CHALLENGE
• Through challenging the
misconceptions of
recruitment, the game has
been played by more than
20,000 people worldwide.

16. THE HAY CHALLENGE
• More than 70% of UK graduate
applicants invited for interview
have played the game, which
Cullens said improved their
preparation for the assessment
centres.