REVEAL L'oreal - Gamification in HR - Manu Melwin Joy
REVEAL – L’Oreal
Gamification in HR
Manu Melwin Joy
SCMS School of Technology and Management
Phone – 9744551114
Mail – firstname.lastname@example.org
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• “Reveal the Game” was
developed by L’Oreal to help
applicants challenge themselves
in the development of a new
product launch using a real-
• Applicants can compete with
each other and share results
via social media. For
recruiters, it is a great way to
gauge actually performance
and recruit the best.
• Gamification tools deployed by us call for
solutions to real-life challenges. it helps us
screen the applicant’s analytical skills
which may not be possible via traditional
hiring means. we attempt to recruit 20%
of the company’s managerial cadre
though gaming channels,” says mohit
james, hr director at l’oreal.
• Applicants are encouraged to participate
with the hopes of earning prizes or being
selected for the recruitment process.
According to the official rules, the winner
is determined by both the “highest score”
and the “best response” to the game’s
• Every six months, there is a grand prize,
such as a five day trip to Paris, for the
“Global Competition”, and another prize
for each of their five professional areas:
Sales Development, Research &
Innovation, Operations, Marketing, and
Finance & Controlling.
• With over 6,000 likes on
Facebook, Reveal has become
a popular game and has won a
number of industry awards,
including “Most innovative
way of attracting graduates“.
• Serious games, like Reveal,
are successfully helping
companies to recruit top
talent from around the
• For L’Oreal, it also helps
determine the best fit within
the company for an individual
based on their strengths. To
play the game for yourself, visit
“Reveal the Game“.