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Employee brandding icici bank
- 1. HR AND MARKETING PRESENTATION Kapish Maheshwari PGDM V DM17E23
- 3. Growth and Learning Move across jobs Challenging roles to impact on a larger scale Large and challenging roles ahead of time Freedom to try new ideas and learn from experience Opportunity to discuss growth prospects with superiors Highest level of empowerment Best place to develop leadership abilities Enabling Work Culture Culture where grievances can be stated to superiors without fear Tolerance for honest mistakes Strategy, structure and policies are communicated clearly and suggestions on them can be given freely Boss and superiors invest in subordinates development Clarity in performance expectations and goals If there are workplace inhibitors, I can raise them and expect that I will be heard https://www.icicicareers.com/website/employee- value-proposition/growth-and- learning/2015/dec/employee-value- proposition.html Care Respect and dignity in every engagement Support during professional need and personal emergency Respect for personal time
- 4. Meritocracy Non-discriminatory workplace Superior compensation for superior performance For a performing employee, the longer he/she spends in ICICI, better are the growth prospects Bosses do not compete with their teams for credit Protection against biases of superiors Competitive compensation vis- a-vis other Indian private sector banks Winning Organizations Being a part of the winning strategy Inspiring leadership provided by the Top Management of the organization Pride in being an employee of ICICI Being part of socially responsible organization An organization that strongly discourages employees from adopting unacceptable business practices https://www.icicicareers.com/website/employee-value-proposition/growth- and-learning/2015/dec/employee-value-proposition.html Women at ICICI Assessing performance using a real time analytical model Bank launched iWork@home Career Counselling Assessing performance using a real time analytical model Bank launched iWork@home
- 5. Sales Officers Programme ICICI Bank hires young graduates to join its dynamic front line Sales Force. The selected applicants are trained at ICICI Sales Academy (ISA). Probationary Officer Programme The Training Programme aims to attract young talent. Vocational training programme designed to develop a pool of first level managers with banking knowledge and required skill- sets to perform. Involve servicing, cross-selling and acquiring new customers through field visits as part of the duties/tasks assigned. ICICI Business Leadership Programme Post Graduate Certificate in Securities Markets ICICI Bank has partnered with National Institute of Securities Markets (NISM) to launch Post Graduate Certificate in Securities Markets (PGCSM). The programme aims to create professionals such as Treasury dealers, Fund Managers, Analysts, Institutional Sales Professionals, and Investment Advisors in the securities markets. ICICI Bank Academia
- 6. ICICI BANK PROMOTION Facebook Page ICICI Foundation ICICI Official Website Marketing
- 7. NEW CREATIVE WAYS TO PROMOTE EMPLOYEE BRAND • Promote the stories of your top employees • Company Blog Group - Create a space for all employees to express work life; day-to-day and in real time • Coordinate content and social media efforts for maximum impact • Use photos to promote your employee • Digital Marketing - Use video to “show, don’t tell” the employee story Instagram ICICI Bank