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-   -
Mamoun Matar
DVB , S,T,H
          HD
     Interactive TV
              VOD
Internet TV         IPTV
  DVB-H       Mobile TV
Location based Media          –
                       Mobile Media
DVB

                     HSDPA     ,,

TRIPLAY          –
                             QUADRO



   3G     4G &




          DLNA
–
                  .
     Video on demand VOD
IPTV                   Internet TV
Digital Media   New Media




                  Convergence
•   Online




                  ,
.




    Media Customization
    Mass Media .
                                                        .


                                    One-Way
                      Interactive Media.               Offline ,
                                          •

               Tow -Way
                          .
DVB




DVB-T1,T2,H
ATSC
ISDB+SBDTV,
DMBT-H
DAB
•

                                                               •
                     –                 –
LW – MW- SW – FM – VHF - UHF- C-band –
                                           Ku-band – Ka-band
                                                               •

                                                               •
                                                               •

                                                               •


                                                           -   •
                                                           -   •
                                                           -   •
                                                           -   •
             Multimedia Networks                           -   •
  •
•
                                                 • DTT/ HDTV
                                                 • IPTV
                  TV on Cable and                • Mobile TV
                  Satellite,                      (T-DMB,DVB-T1,T2, DVB-H,
                  MUSE analog HD                  MediaFLO, One Seg)



 TV                                 DAB


1960       1970    1980    1990           2000



                                                                      10
•                       : TV/ IT/ Telecom/ Wireless


        SD-TV, Broadband Internet, 2.5G, WiFi

         DTT/ HDTV, IPTV-SD, 3G, S/T-DMB,
         WiMax

                 DVB-H, CMMB, IPTV-HD on VDSL2,
                 4G-OWA ?
* Mature Digital TV and IP Technologies:
    Multi-platforms (horizontal) and multi-
    qualities (vertical) for the viewers.




                                     /(         ).
                                                     11
DVB-T1,T2, ATSC ,ISDB+SBDTV,DMBT-H
• ATSC: The Advanced Television Systems Committee, Inc., is an
    international, non-profit organization developing voluntary standards for
•   digital television.              –


• DVB- : Digital video Broadcasting T1 , T2 , H
                                -        –

• SBDTV- ((Sistema Brasileiro de TV Digital)
• ISDB-T international :Integrated Services Digital Broadcasting -
    Terrestrial (ISDB-T) is the most advanced international standard on digital
    terrestrial television broadcasting format
• DTMB (Digital Terrestrial Multimedia Broadcast) is the TV standard for
    mobile and fixed terminals used in the People's Republic of China, Hong
    Kong and Macau. Although at first this standard was called DMB-T/H (Digital
    Multimedia Broadcast-Terrestrial/Handheld), the official name is DTMB.

• DAB: Digital AUDIO broadcasting :
–
DVB
 •       The Digital Video Broadcasting Project (DVB) is a marked-led initiative to
         standardize digital broadcasting worldwide.
           •

     •
                                               DVB
                           •         –
           • DVB-T – TERRESTRIAL DIGITAL VIDEO BROADCASTING
                         •
 • (Coded Orthogonal Frequency Division Multiplexing).
  •   –
                 •                              –       - -
    •
DVB-T
        –

                     ITU


                             VHF                  UHF
                                         DVB
                           UHF VHF
                                               DVB-T


            7/8MHz

                              –            –


                                     -                  -
DVB-T

                      DVB


        MPEG-2                           DVB-T

                              MPEG-4
                 7/8 MHz

                                                 -


                    High Definition HD


                               DVB-T
                   DVB-H
            MOBILE TV
•
–           –       •




        –           •
    –           –   •
                    •
                    •
            –
•



    •
–


–   •


    •
-           : SFN


                     •
                     •

                     •

    -                •


                     •
                     •
                 –
             –       •
        –

                     •
-   -    : MFN

                 •
                 •
                 •
           –

                 •
                 •
        HDV
                 •
:DVB-h

                         •

     dvb
   dvb-h
(hand held receivers )
                         •
-

                           •
UHF                    –
                           •

                           •
           –
                           •
           –

                           •

 http://en.dtvstatus.net/ •
IPTV -ITV –   -   –
•       .




•   -
•
•



•

•

•

•
                    MFN
•
            SFN -
-


                                •
                –               •
                          UHF
               VHF

                                •
         VHF            UHF
    FM                          •
               –                •
                                •
                                •
                    –           •
•


•
•




•
•
•

•
•

•
•
            •
            •
            •
–   –       •
        –
–           •

                •

–       –       •
            –
                •
–


•                  :
    pocket TV, portable TV, and car TV


•                                        :
      PND,
    ipod /ipad/hp-slate


•
•             –
–
        –

–           WEB   Call   SMS   Application   Video On Demand

                   Interactivity & transactions
                  Electronic Service Guide

                  TV/Video- VOD

                  Radio/Audio

                  Internet and File casting-
–

•
    –        –       –   :
    –       ,        ,




    –   :            –
                 –

    –
    :
    –
–                 –   –



•
            -

    –
        DVB-T DVB-H
    – 3G/4G cellular
      network
    –
    – Satellite
IPTV-DVBH- 3G+LTE,MBMS
                        –
•     DVB-H is an complementary delivery technology
      in addition to 3G, MBMS and LTE
•      The Mobile-TV and video experience can be
      realized with a mix of several complementary
      technologies.

    Broadcast, DVB-H             Unicast, 3G, LTE            MBMS, 3G, LTE




           Mobile Network

           Broadcast Network           Mobile Network                Mobile Network


• Mobile TV content to            • Mobile TV content to     • Multimedia services to
  masses                            communities                masses and
• > 20 channels nationwide        • User-controlled            communities
• interactivity via cellular        personalized channels • Save 3G capacity for
• IP broadcast for filecasting      and interactivity          groups watching the
                                  • “long tail” TV and video   same content
2. Technologies


         Media Technologies




                              Wireless
Radio,                         Services,
DDD                           MMM
              TV,
              TTT



                                           37
2. Technologies - Radio
• Radio : DAB, DRM, DMB
    DAB (Digital Audio Broadcasting)
    A technology for multi-channel audio broadcasts.
    Based on European Eureka-147 standard, developed
    in mid 1990’s.

    DRM (Digital Radio Mondiale)
    An open-source platform for digital radio broadcasting
    in AM, SW or FM bands. Fits within existing AM
    channel bandwidth.

    DMB (or T-DMB, Digital Multimedia Broadcasting)
    A digital system for sending data, radio and TV to
    mobile devices such as mobile phones. Developed by
    S. Korea (T-DMB, S-DMB). DAB-compatible.
                                                             38
- TV                      2.
• TV - DTT
                       )               (




      (SDTV) and/ or                 -
        (HDTV) and                   -
                       sound (surround)

                                 –



                                      39
2.                                      - TV
• TV - HDTV
   (                  )
   16 x 9 aspect ratio.
   Studio Standard: 1080/50i in 50Hz countries
   (HK/China). 720/50p is also used in Europe,
   Australia.
   Transmission standard: country-dependent.
   Picture information about 5 times that of
   conventional TV
   Needs critical camera focusing and attention to the
   wide aspect ratio. OB can use fewer cameras.
   Compatibility with 4x3 SDTV: some down-convert
   to 14x9 or 13x9.
                                                         40
2.                                               - TV
• TV - DTT / HDTV
 Chart 1: World-wide, DTT/ HDTV Transmission

    Economie         Technical                       Progress
        s
    China         DMB-T/ H            5 HDTV program channels in service.
    (Mainland)                        Analog off : later than 2015.
    Europe        Satellite, mainly   24 HD channels in service eg Euro1080
                                      HDTV. Germany: Pay-HD. See also UK.

    USA           ATSC                >17M DTV sets sold. Most TVs have
                                      ATSC tuners. >1,525 stations, 211 cities.
                                      Analog-off :

    Canada        ATSC                >1.2M sets. >21 HD channels.

    S. Korea      ATSC                DTT sets >3M sets, about 2/3 are HD
                                      ready.
                                                                         41
2.                                            - TV
• TV - DTT / HDTV
 Chart 1: World-wide, DTT/ HDTV Transmission (Cont.)


     Econo       Technical                 Progress
      mies
    UK          DVB-T, 8 MHz >10 M DTT Rx’s, >1.4M sets are HD-
                             ready.
                             BBC to introduce HD in 2007.
    Australia   DVB-T, 7 MHz Jan. 2001, DTT commenced.
                             >2 M DTT units. Free-to-air HD
                             broadcasts.
                             Analog off by 2012.
    Japan       ISDB-T        DTT >12 M sets, about 7M are HD ready.
                              HD started in 12/2003. Analog off by
                              July 24, 2011.
                                                                  42
2. Technologies - TV
• TV - IPTV
     (Internet Protocol TV)(IPTV)

     Use of Internet Protocol (IP) for home TV transmission, can be
     over phone lines, via optical fibre trunks.
     Flexibility of including interactive services and HDTV. Offers many
     TV channels, viewer-targeting.
     For HDTV, application of MPEG4 AVC (H.264)/ VC-1 (WMV) coding,
     VDSL2/ ADSL2+ technologies or Fibre to the Home/ Building
     (FTTH/ FTTB).




                                                                       43
2.                             –
                      Mobile TV
• Mobile TV
     Broadcast to hand-sets (mobile phones, PDAs), notebook
     PCs, etc. Interactive and audio services.

     T-DMB (Terrestrial-DMB)
     Evolved from DAB. Allows video, audio and data to be
     transmitted to mobile devices. More efficient audio coding.
     Backward compatible with DAB audio (MUSICAM).

     DVB-H (Digital Video Broadcasting – Handheld)
     Tailored for transmitting multiple TV channels to mobile devices.
     Time-slicing technology conserves battery power of mobile devices.




                                                                          44
•
(1
(2
(3
(4
(5
(6
(7
•
•
•
•
•
•
•

•




•
•

•
•
•
•
Traditional
   New               Media
                     media


              We Media
Cell phone(Mobile)
24x7
Convergence
              Journalistic Convergence
                          integrated production

                       multiskilled professionals

                          Content convergence
                                  multiplatform
                                       delivery


                  active audience

                 Online Editions
                (Shovleware
                                   
Newspapers Online

                                   



Backpack Journalist

a multiple media multi-tasker
STV
              Subscription TV



                     Over the
air Signals
PPV Pay Per View




           Event PPV


 Content             Viewer’s Choice
                  B-sky -B
Calica            TPS             CSD
NVOD Near Video on
        Demand
VOD Video on Demand

      Digital Video Server



VCR                                    VOD
            Virtual VCR
Internet tv

              •

              •
          –
              •



              •

              •
analog
Dvb-t and dvb-h
compressing
bandwidth
•



•



•
•
        •
    •


•
interactivity
Forester
           Research
Webcasting

                      Webcasting




            narrowcasting



streaming
Webcasting



   DSL
one-to-many


                - many-to-one
              - many-to-many
                  - one-to-one
الاندماج الرقمي وتاثيره على الاعلام

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الاندماج الرقمي وتاثيره على الاعلام

  • 1. - - Mamoun Matar
  • 2. DVB , S,T,H HD Interactive TV VOD Internet TV IPTV DVB-H Mobile TV
  • 3. Location based Media – Mobile Media
  • 4. DVB HSDPA ,, TRIPLAY – QUADRO 3G 4G & DLNA
  • 5. . Video on demand VOD IPTV Internet TV
  • 6. Digital Media New Media Convergence
  • 7. Online , . Media Customization Mass Media . . One-Way Interactive Media. Offline , • Tow -Way .
  • 9. • – – LW – MW- SW – FM – VHF - UHF- C-band – Ku-band – Ka-band • • • • - • - • - • - • Multimedia Networks - • •
  • 10. • DTT/ HDTV • IPTV TV on Cable and • Mobile TV Satellite, (T-DMB,DVB-T1,T2, DVB-H, MUSE analog HD MediaFLO, One Seg) TV DAB 1960 1970 1980 1990 2000 10
  • 11. : TV/ IT/ Telecom/ Wireless SD-TV, Broadband Internet, 2.5G, WiFi DTT/ HDTV, IPTV-SD, 3G, S/T-DMB, WiMax DVB-H, CMMB, IPTV-HD on VDSL2, 4G-OWA ? * Mature Digital TV and IP Technologies: Multi-platforms (horizontal) and multi- qualities (vertical) for the viewers. /( ). 11
  • 13. • ATSC: The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards for • digital television. – • DVB- : Digital video Broadcasting T1 , T2 , H - – • SBDTV- ((Sistema Brasileiro de TV Digital) • ISDB-T international :Integrated Services Digital Broadcasting - Terrestrial (ISDB-T) is the most advanced international standard on digital terrestrial television broadcasting format • DTMB (Digital Terrestrial Multimedia Broadcast) is the TV standard for mobile and fixed terminals used in the People's Republic of China, Hong Kong and Macau. Although at first this standard was called DMB-T/H (Digital Multimedia Broadcast-Terrestrial/Handheld), the official name is DTMB. • DAB: Digital AUDIO broadcasting :
  • 14.
  • 15. DVB • The Digital Video Broadcasting Project (DVB) is a marked-led initiative to standardize digital broadcasting worldwide. • • DVB • – • DVB-T – TERRESTRIAL DIGITAL VIDEO BROADCASTING • • (Coded Orthogonal Frequency Division Multiplexing). • – • – - - •
  • 16. DVB-T – ITU VHF UHF DVB UHF VHF DVB-T 7/8MHz – – - -
  • 17. DVB-T DVB MPEG-2 DVB-T MPEG-4 7/8 MHz - High Definition HD DVB-T DVB-H MOBILE TV
  • 18. • – – • – • – – • • • –
  • 19. • – – • •
  • 20. - : SFN • • • - • • • – – • – •
  • 21. - - : MFN • • • – • • HDV •
  • 22. :DVB-h • dvb dvb-h (hand held receivers ) •
  • 23. - • UHF – • • – • – • http://en.dtvstatus.net/ •
  • 24. IPTV -ITV – - –
  • 25.
  • 26. . • - • • • • • • MFN • SFN -
  • 27. - • – • UHF VHF • VHF UHF FM • – • • • – •
  • 30. • • • – – • –
  • 31. • • – – • – •
  • 32. – • : pocket TV, portable TV, and car TV • : PND, ipod /ipad/hp-slate • • –
  • 33. – – WEB Call SMS Application Video On Demand Interactivity & transactions Electronic Service Guide TV/Video- VOD Radio/Audio Internet and File casting-
  • 34. – • – – – : – , , – : – – – : –
  • 35. – – • - – DVB-T DVB-H – 3G/4G cellular network – – Satellite
  • 36. IPTV-DVBH- 3G+LTE,MBMS – • DVB-H is an complementary delivery technology in addition to 3G, MBMS and LTE • The Mobile-TV and video experience can be realized with a mix of several complementary technologies. Broadcast, DVB-H Unicast, 3G, LTE MBMS, 3G, LTE Mobile Network Broadcast Network Mobile Network Mobile Network • Mobile TV content to • Mobile TV content to • Multimedia services to masses communities masses and • > 20 channels nationwide • User-controlled communities • interactivity via cellular personalized channels • Save 3G capacity for • IP broadcast for filecasting and interactivity groups watching the • “long tail” TV and video same content
  • 37. 2. Technologies Media Technologies Wireless Radio, Services, DDD MMM TV, TTT 37
  • 38. 2. Technologies - Radio • Radio : DAB, DRM, DMB DAB (Digital Audio Broadcasting) A technology for multi-channel audio broadcasts. Based on European Eureka-147 standard, developed in mid 1990’s. DRM (Digital Radio Mondiale) An open-source platform for digital radio broadcasting in AM, SW or FM bands. Fits within existing AM channel bandwidth. DMB (or T-DMB, Digital Multimedia Broadcasting) A digital system for sending data, radio and TV to mobile devices such as mobile phones. Developed by S. Korea (T-DMB, S-DMB). DAB-compatible. 38
  • 39. - TV 2. • TV - DTT ) ( (SDTV) and/ or - (HDTV) and - sound (surround) – 39
  • 40. 2. - TV • TV - HDTV ( ) 16 x 9 aspect ratio. Studio Standard: 1080/50i in 50Hz countries (HK/China). 720/50p is also used in Europe, Australia. Transmission standard: country-dependent. Picture information about 5 times that of conventional TV Needs critical camera focusing and attention to the wide aspect ratio. OB can use fewer cameras. Compatibility with 4x3 SDTV: some down-convert to 14x9 or 13x9. 40
  • 41. 2. - TV • TV - DTT / HDTV Chart 1: World-wide, DTT/ HDTV Transmission Economie Technical Progress s China DMB-T/ H 5 HDTV program channels in service. (Mainland) Analog off : later than 2015. Europe Satellite, mainly 24 HD channels in service eg Euro1080 HDTV. Germany: Pay-HD. See also UK. USA ATSC >17M DTV sets sold. Most TVs have ATSC tuners. >1,525 stations, 211 cities. Analog-off : Canada ATSC >1.2M sets. >21 HD channels. S. Korea ATSC DTT sets >3M sets, about 2/3 are HD ready. 41
  • 42. 2. - TV • TV - DTT / HDTV Chart 1: World-wide, DTT/ HDTV Transmission (Cont.) Econo Technical Progress mies UK DVB-T, 8 MHz >10 M DTT Rx’s, >1.4M sets are HD- ready. BBC to introduce HD in 2007. Australia DVB-T, 7 MHz Jan. 2001, DTT commenced. >2 M DTT units. Free-to-air HD broadcasts. Analog off by 2012. Japan ISDB-T DTT >12 M sets, about 7M are HD ready. HD started in 12/2003. Analog off by July 24, 2011. 42
  • 43. 2. Technologies - TV • TV - IPTV (Internet Protocol TV)(IPTV) Use of Internet Protocol (IP) for home TV transmission, can be over phone lines, via optical fibre trunks. Flexibility of including interactive services and HDTV. Offers many TV channels, viewer-targeting. For HDTV, application of MPEG4 AVC (H.264)/ VC-1 (WMV) coding, VDSL2/ ADSL2+ technologies or Fibre to the Home/ Building (FTTH/ FTTB). 43
  • 44. 2. – Mobile TV • Mobile TV Broadcast to hand-sets (mobile phones, PDAs), notebook PCs, etc. Interactive and audio services. T-DMB (Terrestrial-DMB) Evolved from DAB. Allows video, audio and data to be transmitted to mobile devices. More efficient audio coding. Backward compatible with DAB audio (MUSICAM). DVB-H (Digital Video Broadcasting – Handheld) Tailored for transmitting multiple TV channels to mobile devices. Time-slicing technology conserves battery power of mobile devices. 44
  • 45.
  • 46.
  • 48.
  • 52. Traditional New Media media We Media
  • 54. 24x7
  • 55.
  • 56. Convergence Journalistic Convergence integrated production multiskilled professionals Content convergence multiplatform delivery active audience
  • 57. Online Editions (Shovleware  Newspapers Online 
  • 59. Backpack Journalist a multiple media multi-tasker
  • 60.
  • 61. STV Subscription TV Over the air Signals
  • 62. PPV Pay Per View Event PPV Content Viewer’s Choice B-sky -B Calica TPS CSD
  • 63. NVOD Near Video on Demand
  • 64. VOD Video on Demand Digital Video Server VCR VOD Virtual VCR
  • 65.
  • 66.
  • 67. Internet tv • • – • • •
  • 73. • • •
  • 75.
  • 76. Forester Research
  • 77. Webcasting Webcasting narrowcasting streaming
  • 78. Webcasting DSL
  • 79.
  • 80.
  • 81. one-to-many - many-to-one - many-to-many - one-to-one