Anona Tv Company Presentation

1. Anona TV – Social Interactive IPTV
Company Presentation

2. Anona TV delivers personalized interactive
television, from concept to completion, for the
Israeli Over The Top market.

3. In other words….
We do IPTV in Israel

4. Target – Being Israeli IPTV Provider
• Reaching over 50K subs in the first year
• Reaching over 100K subs in the second year
• Reaching 200K subs in 4 years

5. IPTV – Over the top technologies
• IPTV – Over the top technology is the new breed
of services designed to facilitate access to
broadcast video entertainment.
• It provides access to digital TV over the IP
internet from a head-end device to the end
user’s TV set-top box (STB).
• The current IPTV over the top technologies is
proven worldwide technology with solid
economic engine.

6. Business opportunity
• In August 2009 starting the DTT (Digital
Terrestrial Television) transmission in Israel
• This transmission enabling the public to watch
Israeli national channels using DVB-T
technology (Digital Video Broadcasting —
Terrestrial), using a cheap STB and a simple
antenna.
• Upgrading the Israeli telecom backbone – Bezeq
NGN – ready for IPTV

7. The Market
• OTT technology and the needed equipment
(STB) are widely available in the international
market, at high quality and by many suppliers
• To enter the OTT market in Israel one needs:
Technological know how, comprehensive
understanding of media contents, and capital.

8. Social Interactive Television (Web2.0 TV)

9. Some Screenshots…

10. Features set
• Browse, search and watch Internet live video
on TV. (YouTube, and WebTV channels)
• Israeli live channels (1,2,10 ) over DVB-T
• Receiving Worldwide TV channels from
Satellites and streaming into Anona Israeli CDN.
• VOD and Pay Per View – SD,HD and 3DTV.
(Israeli and worldwide)
• Music Room – more then 400 radio channels.

11. Some of our Live Channels – over 40

12. More channels…

13. Anona TV = Social TV

14. Social and unique Features set
• Customized web content into the television
– Video Conferencing (phase 2), Facebook, Twitter,
YouTube, Flicker, Weather, Stock exchange and a lot
more !
• Personalized Home Media – UPNP
• Advance Social Interactive & Personalized
Advertisements.

15. Games & Casino
• Single and multiplayer.
• Classic, arcade, card, retro
and more.
• Black Jack, Video Poker,
• Punto Banco, Omaha,
• Texas Hold’em etc.
• High score and community
services.

16. Home Multimedia Streaming
• Over the TV - Access your PC Using Digital
Living Network Alliance (DLNA)
• My Music, My Pictures and My video over the
TV

17. T- Commerce
• purchase products and services at any
time without leaving your sofa.
• Enables advertisers to create highly
effective ads.
• The ability to sell Anona / 3rd parties goods
while the advertisement is being aired,
using the remote control.
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18. Money Generation – from Subscriber
• Transaction VOD
– Business model: Transaction-based (pay per movie)
• Subscription VOD (SVOD)
– Business model: Recurring monthly fee for unlimited access to defined set of
assets: kids , sports, history and more
• TV channels packages
– Sports, international Nish channels for Israeli minorities as French, Russian and
Arabs with monthly subscribing fee.
• Games, Casino and Karaoke on demand.
• Adult entertainments - SD and HD
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19. Money Generation – from 3rd Parties
• Unique and exclusive channels - Enable channel
branding and information like ―HEVER TV‖ or
―BAMBA GAMES‖
• T- Commerce - purchase products and services
at any time without leaving your sofa.
– Enables advertisers to create highly effective ads.
– The ability to sell Anona / 3rd parties goods while the
advertisement is being aired, using the remote
control.

20. Money Generation – from 3rd Parties
• Banners and Ads:
– When the STB wake up,
– When ordered VOD movie
– Banner overlay
– Inside games

21. Technology Advantage
• Search and Stream – worldwide WebTV
categorized channels database
• Favorites and recommendation.
• Progressive video download and adaptive
streaming (Smooth Stream ).

22. Anonaphone - Video Conferencing
• By Adding USB / Bluetooth
camera and microphone
– video conferencing application for
entertainments and medical
control .
– Voice calls over TV – VoTV.
– One to one / one to many.
– API to smart home ( Alarms,
CCTV , door open and etc)
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23. Anona Self Service Installation
• No need for onsite installation !
• Plug and play
– Power
– DVB-T Antenna
– LAN or Wi-Fi
– HDMI or Analog video
• Remote monitoring

24. Anona OTT High Level Overview
CA Encryption-option Clear TV channels
CA System CA Internals CDN/Streamers
CRM/SMS/Billing Encrypted
TV channels
OSS/BSS
STB
Anona
Anona Portal Server(s) STB
Database
Unmanged Network
Server(s)
Internet
Anona STB
Portal
Generator
STB
VOD
VOD
Management
EPG data VOD Streamers
metadata
STB Boot Server
Internet Content/Services

25. Anona OTT Portal

26. Anona Core technology
• 2 patent pending for WebTV, EPG and unique
social TV ( Web 2 TV) technology.
• 2 patent pending on the subject of new media
advertisements.

27. Feature Grow ?
• Expanding Anona TV service model worldwide
together with new partners
• Become the major Israeli TV broadcaster
• Enable Anona service to connected TV, Wii and
iPad
• Wall garden TV to autofocus Jewish community
• Creating global minority IPTV network for: Indian
in America, Chinese in Canada.

28. The Team
• Sharon Malkiel - A qualified well experienced
IPTV project and integration manager with
strong broadcast and network projects
knowledge.
• Assaf Kamar - Israel well know content
producer and manager with vast know how at
the Israeli and Worldwide content

29. We are committed to deliver reliable OTT solutions for
the Israeli Market for today’s success and tomorrow’s
growth !

30. Thank you 
• Sharon Malkiel
– Telephone : +972-54-4563661
– Email: Sharon@Anona.TV