New Radio Platforms and Applications Trends March 2011

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Presentation to the canadian DRCG New Radio Platforms and Applications sub-committee

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New Radio Platforms and Applications Trends March 2011

  1. 1. New Radio Platforms and Applications Topics François Lefebvre Communications Research Centre Canada DRCG / NRPA Meeting, CRC, Ottawa, March 22, 20111
  2. 2. NRPA Topics  1. Broadcast radio wants to get better  2. Many enablers  3. Digital radio status quo  4. Internet cant do it all  5. New life for FM / RDS  6. Hybrid: connected radio  7. The conversation is in the ”Cloud”  8. New receivers  9. New systems  10. New standards2
  3. 3. 1. Broadcast RadioWants to Get Better 3
  4. 4. Broadcaster  Offer better service  New business opportunities  Keep the radio media relevantConsumer  New expectations due to new media landscape  Multimedia  Interactivity  Integration into new devices and platforms  Integration into social applications  ... 4
  5. 5. 2.Many Enablers 5
  6. 6. DevicesDigital Delivery Internet Connectivity Internet 6
  7. 7. 3. Digital Radio Status Quo7
  8. 8. Why Digitize ?  Replacement technologies for AM, FM  Spectral efficiency  Freeing spectrum for more services  Energy efficiency (green)  Better quality of service  Multimedia added value  New services and applications  Participate / take advantage of new technologies  Maintain competitiveness to Internet services  ...8
  9. 9. DAB in Canada  Status quo  US goes HD radio  Industry Canada consultation on L-Band  Possible reasons  Business models ?  Quality vs quantity  Receiver availability  Simulcast  No cutoff date  New context: Internet, …9
  10. 10. 4.Internet cant do it all 10
  11. 11. Broadcasting = one-to-many distribution Cost of distribution is Independant of audience Internet = many-to-many Distribution costs increase with audience (paradox of popularity) (one solution: peer-to-peer)11
  12. 12. Internet properties  Thousands of radio stations  Global access an reach  QoS: ”best effort”  Paradox of popularity  Non regulated  Measurable audiences  Various contexts: home, car, portable, ...12
  13. 13. OK for the Home Broadband works © Yamaha Costs OK for © vTech user and broadcaster Many connected © Apple devices already © Terratec © PURE © ROKU 13
  14. 14. Online Complementary Services14
  15. 15. Many Mobile Options BUT ... © Novatel © Autonet© Livio © Blaupunkt © Microsoft © ROKU 15 © BMW Mini Cooper
  16. 16. Internet streaming16
  17. 17. Mobile (3G) Internet streaming does not scale infastructure cant support thousands of simultaneous constant high bitrate streams (yet) Expensive proposition for consumer 2 hours per day of radio = 1Gb / month > 30$ / month (in Canada) 17
  18. 18. 5. New Life for FM / RDS18
  19. 19. Radio Data System (RDS)  RDS Forum (http://www.rds.org.uk)  RDS = RBDS  Capacity: 1.2 kbps  Mature technologie (25 years)  Full deployment in Europe (cars, …)  Low penetration in America  Typical usage: infrastructure  New usage: new applications  Low cost: easy add-on to current infrastructure  200 million circuits sold per year (100m Silicon Labs)19
  20. 20. RDS: Typical Uses  Program Id code (PI, 4 hex characters)  Station Id (PS): 8 characters  Call sign, others...  Program type (PTY)  Alternate frequency (network)  Travel info (TA, TP)  Clock (CT)20
  21. 21. RDS: new uses  Open Data Applications (ODA)  Radiotext Plus (RT+)  iTunes tagging  Traffic Message Channel (RDS-TMC)  Messages: alerts / emergencies  Smartgrid  RadioDNS  Hybrid service (RDS + Internet devices)21
  22. 22. Open Data Applications22
  23. 23. RadioText Plus (RT+)  Backwards compatible to RadioText  Categorize RT: 64 ”tags”  Artist, title, phone numbers, http links, ...  Easy to implement on computer platforms  Sophistacated tagging  Specialized app automatic launch  Nokia partner in development (mobile!)  Deployment in US, UK, Germany, ...23
  24. 24. Exemples RT+  RT: ”Vous entendez Lindberg avec Robert Charlebois” RT+: title: 15, 8 RT+: artist: 29, 17  RT: ”Contactez-nous au 1 800 888-6468”  RT+ , no. Tel. : 19, 1624
  25. 25. RT RT+ Title RT+ Artist25
  26. 26. iTunes Tagging iPod Nano 5th generation26
  27. 27. iTunes Tagging How it works: broadcaster ? iTunes Tagging  Agreement with Apple  Add iTunes Tags to playout system  Revenue sharing with Apple (5% broadcaster) Non-affiliated tagging (without Apple)  RT+ tagging  User can buy on Apple  Research based on Artist + Title  Research success rate: 80%27
  28. 28. iTunes Tagging How it works: user ? - On HD Radio AND FM / RDS - HD: docking stations for iPods / iPhones - Only iPod Nano 5th & 6th generation. - User clicks special button - iPod / iPhone tags transfered on iTunes - New category in iTunes - Click, buy... Microsoft: Zune Tagging on FM / HD Radio And Zune Marketplace © Microsoft28
  29. 29. iTunes ”Tagged” ...29
  30. 30. iTunes ”Tagged” ...30
  31. 31. iTunes Tagging HD Radio © iBiquity31
  32. 32. iTtunes Tagging: th th iPod Nano 5 and 6 Generation Good - FM Receiver with RDS - FM Radio is ”cool” - Younger generations exposed to FM - Infrastructure in place (RDS?) - New revenues : iTunes Tagging Bad - No general tagging: only iTunes - Apple controls the ecosystem - ”iTuneization” / ”Mainstreamization” of music - Canadians will now see poor RDS offerings...32
  33. 33. Other tagging types - Music sales on other online stores - Other revenue sharing models - Niche content (not on iTunes) - Spoken content tagging - Ads tagging - Web sites tagging - Phone numbers tagging - .....33
  34. 34. RDS-TMC34
  35. 35. Alerts & Emergencies VS35
  36. 36. 6. Hybrid: Connected Radio36
  37. 37. Broadcast Audio (FM, DAB, …) + +Optional Internet “add ons” 37
  38. 38. Hybrid FM / Internet Broadcaster Broadcast Network Internet FM RDS PI Slides InteractionAudio PS EPG Buy RT Targetted Tag ODA content Tell me RT+ ... more TMC ... .... Radio “Listener”38
  39. 39. Pure Sensia Internet Radio Wifi DAB (Bande III) FM + RDS Touch screen Apps RadioDNS, ....39 © Pure
  40. 40. Hybrid ?  Hybrid service  Robust FM audio service  Optional complementary enhancements on Internet  Pictures, text, interaction, EPG, station logo, name, ...  Out of band, non regulated  Progressive transition towards all-digital system  When does all-digital arrive ?  FM is there to stay ?  FM/RDS comes in devices anyway !40
  41. 41. 7. The Conversation is In the ”Cloud”41
  42. 42. Put everything on the cloud - catalize conversation -  Audio content (talk, ...)  Associated content  .... and more  Complete transcripts (for search engines)  Web 2.0 access mechanisms (API)  Podcasts  New services (new revenues...)42
  43. 43. Model for ”everything on the cloud” National Public Radio (NPR) http://www.npr.org/api/index © NPR © NPR43
  44. 44. ”Conversational” Internet Music Platforms  Last FM  Pandora  Spotify  Dabbl, Jelli: listener managed playlists  Stitcher  Podcasting  ...44
  45. 45. 8. New Receivers45
  46. 46. WANTED: More smarthpones with accessible FM/RDS - Samsung Galaxy S: YES (but not all models) - Samsung Galaxy TAB: NO - Google Nexus One: NO - Google Nexus S: NO - Samsung Galaxy S II: ? -…46
  47. 47. Chumby One ? Radio Internet Wifi © Chumby FM + RDS Écran tactile Applications Open source, ....47
  48. 48. FM by defauld, not by design © Broadcom48
  49. 49. 9. New Systems49
  50. 50. New Systems  Advanced RDS encoders  Automation : new applications insertion: RT+, ...  Voice recognition (transcripts)  Internet servers  Virtualization: Amazon,...  Over the top TV platforms ...50
  51. 51. 10. New Standards51
  52. 52. Standardisation pour lhybride  Ponts entre services FM et Internet (RadioDNS)  Alignement des services (IMDA)  Texte, titres, formats images, guide de programmation, …  Répertoires de stations52
  53. 53. RadioDNS  Automatic linking of tuned radio station with complementary Internet enhancements  Station unique Id  FM / RDS: Extended Country Code + PI  DAB: SCIDs + SID + EID + ECC  HD Radio: FCC facility code  Receiver requests to radiodns.org53
  54. 54. IMDA  Internet Media Device Alliance  Players: manufacturers, aggregators, broadcasters.  Standardization of formats  Streaming codecs AV  Metadata  Multimedia  Service discovery  Profiles: limited display and multimedia screens54  Alignement with DR standards
  55. 55. Aggregators - New tuning paradigm - Lists of radio stations - detailed information - Embedded in many types of receivers - Managed or unmanaged - Free or licensed Internet Radio, mamaged Internet radio unmanaged, free Internet radio + DAB + FM + ... managed, licenses55
  56. 56. PRESENTATIONS www.slideshare.net/tag/crcmmb www.youtube.com/crcmmb PROJETS www.crc.ca/mmb mmbTools.crc.ca openmokast.org BLOG Broadcasting20.org Twitter: @fralef francois.lefebvre@crc.ca56

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