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Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research. Others contend that the only defensible form of marketing research uses quantitative measures. Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature. Solution Market research, which includes social and opinion research, is the systematic gatheringand interpretation of information about individuals or organizations using statistical andanalytical methods and techniques of the applied social sciences to gain insight or supportdecision making[ICC08]. In other words, market research is done to gather information abouttarget markets or customers. This information provide basis to identify and analyze the marketneed, market size and the competition.Market research is the best tool for discovering how torun your business There are two styles of market research: Qualitative and Quantitative..

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Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research. Others contend that the only defensible form of marketing research uses quantitative measures. Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature. Solution Market research, which includes social and opinion research, is the systematic gatheringand interpretation of information about individuals or organizations using statistical andanalytical methods and techniques of the applied social sciences to gain insight or supportdecision making[ICC08]. In other words, market research is done to gather information abouttarget markets or customers. This information provide basis to identify and analyze the marketneed, market size and the competition.Market research is the best tool for discovering how torun your business There are two styles of market research: Qualitative and Quantitative.

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  • 1. Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research. Others contend that the only defensible form of marketing research uses quantitative measures. Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature. Solution Market research, which includes social and opinion research, is the systematic gatheringand interpretation of information about individuals or organizations using statistical andanalytical methods and techniques of the applied social sciences to gain insight or supportdecision making[ICC08]. In other words, market research is done to gather information abouttarget markets or customers. This information provide basis to identify and analyze the marketneed, market size and the competition.Market research is the best tool for discovering how torun your business There are two styles of market research: Qualitative and Quantitative.