7 steps to buid your Social Media Strategy. Social Media, Webmarketing, eMarketing, Strategy, Facebook, Twitter, Instagram, Google+, LInkedin, Community, Influencers, Facebook ads, Twitter ads, Linkedin ads

2. ☺ Massive usage
– 1 human / 8 on Facebook
– 40% check several times daily
☺ Viral potential
– Sharing / liking behaviors
– Buzz succes stories
☺ Simplicity
– Free visibility
– Advertising budget from 10$
– Targeting options
▼ Noise
– 100,000 tweets / min
– 48h of video uploaded / min
▼ Ereputation risks
– Control of conversation
– Bad Buzz
▼ Not like traditional Marketing
– Conversation
– Long term relation
– No direct sales
Is the Ultimate Marketing tool Social Media ?
> Need for a specific approach <

3. One word : Social Media multiple realities
Serious Fun
Business Casual

4. One common Fuel Interesting Contents

5. medecine go down !A spoonfull of sugar makes the
Know your target
Understand its Triggers
Feed them relevant
contents they will thrive for
(… and then only you may talk
about yourself … a little !)
Decide on an editorial positionning
STEP
1

6. It’s OK to recycleContent already exists and
Create contents
STEP
2
> 500,000 new blog posts /
day
Curate / Mix / revisit
Be innovative and visual
Keep your eyes open
Set up the intelligence tools

7. Hanging out ?Where are your target
Choose the most relevant plateform(s) for you
STEP
3

8. • The average user receives
>280 pieces of content
everyday
• Only <10% of Facebook page
fans see page posts
• 92% of Retweets happen
<1hour after publication
How to get your content to be seen by the right people ?
> Need to promote your contents <

9. Nurture your ownOnline communities
Regular qualitative contents Reactive & helpfull management
Reward active members
Build a strong community
STEP
4
Up to date information

10. • Always acknowledge interactions
• Be (very !) reactive
• Varie contents and formats
• Avoid deleting
• Be honnest and straighforward
replies
• Have Random Acts of Kindness
Community management Best practices

11. Beyond this communityEncourage sharing of your content
Encourage virality
STEP
5
Make your contents easy to
share on different plateforms
Don’t hesitate to
occasionally ask for it
Reach out to other influent
communities

12. • Do not SPAM
• « Serendipity » approach (long term
identification process)
• Personal approach
• exclusive and customizable content
• Reciprocity and rewards
Contacting influencers Best practices

13. Can go farA few coins
Use targeted advertising
Reach your target audience Grow your community
Increase visibility of contentsDevelop brand awareness
STEP
6

14. FacebookSocial Media advertising
Promote your page
and / or posts
Newsfeed ad
Right
column
ad
Sponsored post
Target precisely
Monitor budget

15. LinkedinSocial media advertising
Ads or sponsored updates
Detailled profiling

16. TwitterSocial Media advertising
Promote accounts, Tweet or #
Targeting options : Gender,
location, interest, keyword (for
Tweets only)

17. MonitorKeep improving
Monitor
STEP
7
Growth of your community
Reach and audience
Engagement

18. Key stepsSocial Media Marketing
Editorial
positionning
Contents
Choose
plateforms
Build your
community
Encourage
virality
Advertise
Monitor
STEP
1
STEP
2
STEP
3
STEP
4
STEP
5
STEP
6
STEP
7

19. Marie-Alice Boyé
eMarketing & more
Training, consulting, project management
Twitter : @maliceboye
Facebook : emarketing & more
Linkedin : Marie-Alice Boyé