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HotelsAhead & Social Media Strategy<br />By: Oscar Persoon<br />
HotelsAhead<br />Tell me, I forget<br />Show me, I remember<br />Involve me, I understand<br />(Carl Orff)<br />CEO: Hans ...
Activities: Experience Design / Concept Development / Brainstorming<br />
Based on concept pictures are found<br />
Which result in a concept:<br />
Social media<br />Based on A concept: The Global Nomads<br />
Who is our target group?<br />Where can our target group be found on SM?<br />How does our target group use SM?<br />How c...
Getting Attention<br />
How much effort for what impact<br />
Landscape<br />Different platforms<br />Pro’s and Con’s<br />Traffic builder?<br />SEO?<br />Communication?<br />Sharing?<...
Social Media Strategy<br />
Creating Platforms: Blogs<br />
Linkedin<br />
Facebook page<br />
Slideshare<br />
Flickr<br />
Twitter<br />
Social Media Strategy<br />Not only about SM platforms<br />Think about SEO (websites)<br />User optimimalisation (Analyti...
Where do you loose you customer: Analyze!<br />
Which platforms do what?<br />
Create director: when to post what and where?<br />
Social Media Strategy<br />Goal of using Social Media<br />Creating Awareness<br />Story telling<br />Sharing of informati...
Steps taken:<br />How user friendly is your site? <br />Website statistics<br />Statistics analysis<br />SEO<br />What do ...
Discussion<br />Why is it so difficult for companies (e.g. Hotels) to truly be themselves when using social media?<br />Ho...
Want to know more? <br />oscarpersoon.wordpress.com<br />www.linkedin.com/in/oscarpersoon<br />Twiter.com/OscarPersoon<br ...
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Use of Social Media for Innovative Hotel Concept

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For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)

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Use of Social Media for Innovative Hotel Concept

  1. 1. HotelsAhead & Social Media Strategy<br />By: Oscar Persoon<br />
  2. 2. HotelsAhead<br />Tell me, I forget<br />Show me, I remember<br />Involve me, I understand<br />(Carl Orff)<br />CEO: Hans Meyer<br />
  3. 3. Activities: Experience Design / Concept Development / Brainstorming<br />
  4. 4. Based on concept pictures are found<br />
  5. 5. Which result in a concept:<br />
  6. 6. Social media<br />Based on A concept: The Global Nomads<br />
  7. 7.
  8. 8. Who is our target group?<br />Where can our target group be found on SM?<br />How does our target group use SM?<br />How can we engage with our target group?<br />What makes them CLICK?<br />Creating community? Use existing? <br />On which SM should we be active?<br />And how to communicate on every SM<br />Social Media Strategy<br />
  9. 9. Getting Attention<br />
  10. 10. How much effort for what impact<br />
  11. 11. Landscape<br />Different platforms<br />Pro’s and Con’s<br />Traffic builder?<br />SEO?<br />Communication?<br />Sharing?<br />Sending?<br />Interaction / engagement?<br />Etc.<br />
  12. 12. Social Media Strategy<br />
  13. 13. Creating Platforms: Blogs<br />
  14. 14. Linkedin<br />
  15. 15. Facebook page<br />
  16. 16. Slideshare<br />
  17. 17. Flickr<br />
  18. 18. Twitter<br />
  19. 19. Social Media Strategy<br />Not only about SM platforms<br />Think about SEO (websites)<br />User optimimalisation (Analytics)<br />Monitoring Social Media<br />
  20. 20. Where do you loose you customer: Analyze!<br />
  21. 21. Which platforms do what?<br />
  22. 22. Create director: when to post what and where?<br />
  23. 23. Social Media Strategy<br />Goal of using Social Media<br />Creating Awareness<br />Story telling<br />Sharing of information and resources<br />Engaging with the potential customer (Psychological theory)<br />Reciprocity <br />Commitment & Consistency<br />Social Proof<br />Sympathy<br />Authority<br />Scarcity<br />Co create with the target group<br />Work together with other parties (opinion leaders etc)<br />Create ambassadors<br />Create a community <br />Possibility to crowd funding<br />
  24. 24. Steps taken:<br />How user friendly is your site? <br />Website statistics<br />Statistics analysis<br />SEO<br />What do you want to achieve? (goal)<br />Social media right tool for that?<br />Claim you platforms<br />Advantages / disadvantages of platforms<br />Change within organization<br />Who is responsible<br />Target market<br />What do they know already?<br />Value proposition (story)<br />What do you want to share?<br />Budget<br />Publication scheme<br />Create a manual of social media<br />Dashboard (hootsuite)<br />Create a director<br />Are all platforms telling the same?<br />Guidelines of use SM<br />Monitor<br />Build up content and share<br />Engage<br />Create community / followers<br />Whatmakesyour target group click? Call to action<br />CreateyouKPI’stomeasureresults (ROI)<br />
  25. 25. Discussion<br />Why is it so difficult for companies (e.g. Hotels) to truly be themselves when using social media?<br />How to counter ‘lone wolfs’ expectations of customers who accidentally experienced very bad service<br />Is there actually one universal strategy / model to execute a social media campaign or policy? Doesn’t this change every day and also depends heavily on the company and its products? <br />
  26. 26. Want to know more? <br />oscarpersoon.wordpress.com<br />www.linkedin.com/in/oscarpersoon<br />Twiter.com/OscarPersoon<br />Slideshare.net/oscarpersoon<br />www.flickr.com/oscarperoon<br />www.facebook.com/oscar.persoon<br />www.youtube.com/oscarpersoon<br />www.foursquare.com/oscarpersoon<br />www.delicious.com/oscarspersoon<br />www.hotelsahead.com<br />Joinzoku.wordpress.com<br />

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