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Social Media for Non Profits 2014

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Marx Library University of South Alabama
Marx Library University of South Alabama

Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.

Government & Nonprofit
1 of 25
Angela Doucet Rand, MLIS Doctoral Candidate in College of Education arand@southalabama.edu www.myusabc.com
Social Media for Nonprofits
: A Strategy for Using Social Media Audience - who are you talking to? Content - what is your message? Measure - what works? Engage - how can you increase your audience?
Know your audience!
Who’s Using What?
Facebook, LinkedIn, Pinterest, Twitter, Instagram
Content Promotional - features and benefits How-to - where it fits into life Shop - using/acquiring services Events - sales, booths, signings Share your experience
Measure Roll out ROI Adjust FaceBook friends Flickr statistics Twitter followers Youtube subscribers Google Analytics
Facebook statistics
Facebook Overview
Google Analytics
Remember, it’s SOCIAL MEDIA!
Engage! ● Contests ● Challenges ● Games ● Co-creators
Listen to your audience!
Thank You! “It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono The Road Ahead
Resources Images https://www.flickr.com/photos/igorza76/ https://www.flickr.com/photos/tibzback/ https://www.flickr.com/photos/freepress/ https://www.flickr.com/photos/iguanajo/ https://www.flickr.com/photos/tattoodjay/ https://www.flickr.com/photos/portland_mike/ Resources http://www.pewinternet.org/ http://www.councilofnonprofits.org/files/Convio _Social-Media-Guide.pdf arand@southalabama.edu http://www.slideshare.net/angelarand www.facebook.com/myusabc Twitter - @usabaldwin Pinterest - usabaldwin www.myusabc.com

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Social Media for Non Profits 2014

Editor's Notes

  1. Social media users from
  2. Facebook has more new users in 2013 than in 2012. This may be explained by the rising number of people in all age groups using social media. (next slide)