Chapter 8 "Television, Cable, and Mobile Video

1. Chapter 8
Television, Cable, and Mobile
Video

2. Courage is resistance to
fear, mastery of fear;
not absence of fear.
Mark Twain

3. I. Introduction
A. Most Ubiquitous and Socially
and Culturally Powerful Medium
B. Timeline
C. Television is Changing
D. Nonlinear TV

4. II. A Short History Of Television
A. Mechanical and Electronic
Scanning
1. Paul Nipkow
2. Vladimir Zworykin
3. Philo Farnsworth

5. B. The 1950s
1. Television’s beginning
a. radio genres carried over
b. developed feature films
and talk shows
c. coaxial cable and microwave
relay goes nationwide

6. 2. The Quiz Show Scandal and
Changes in Sponsorship
a. The $64,000 Question
b. spot commercial sales

7. 3. I Love Lucy and more changes
a. filmed reruns possible
b. industry moves to Hollywood
c. weekly series production
increased

8. 4. McCarthyism: the growing
power of television
5. The Nielsen ratings
a. Global Television Audience
Metering meter (GTAM meter)
b. C3 rating vs. C7

9. c. 35-day performance
d. sweeps periods
e. rating
f. share

10. C. The Coming of Cable
1. Community antenna television
(CATV)
2. Master antenna television
(MATV)

11. III. Television And Its Audience
A. All-Channel Legislation
B. Newton Minow's Statement
C. Television's Influence
a. Viewed plus-37 hours weekly
b. Surpasses other media

12. c. 40% of all U.S. ad spending
d. $100,000 per 30-second spot
e. Most influential advertising
medium
D. The Creation of Sesame Street

13. IV. Scope And Nature Of The
Broadcast Television Industry
A. Introduction
1. Clear time
2. Reverse compensation
3. Retransmission fees

14. B. The Networks and Program
Content
C. How a Program Traditionally
Gets on the Air
1. Pilots
2. First-run syndication
3. Stripped

15. V. Cable And Satellite Television
A. Introduction
B. Programming
1. Basic cable programming
a. expanded basic cable
b. multiple system operators
(MSOs)

16. c. a la carte pricing
2. Premium cable
a. subscription TV
b. cord-cutting
c. over-the-top (OTT)
d. over-the-air (OTA)*

17. VI. Trends And Convergence In
Television And Cable
A. Videocassette Recorder (VCR)
B. Digital Video Disc (DVD)
C. Digital Video Recorder (DVR)

18. D. Streaming Video
1. Bandwidth
2. Broadband
E. Interactive Television
1. Digital cable television
2. Video-on-demand (VOD)

19. F. Phone-Over-Cable
G. Smartphones, Tablets, and TV
Everywhere

20. VII. Developing Heightened
Expectation Of News Anchors
A. Traditional News Anchors vs.
Comedy News Anchors
B. Who is the Most Trusted Source?

22. A gem cannot be polished
without friction, nor people
perfected without trials.
Chinese Proverb