2. The art of life lies in a constant
readjustment to our surroundings.
Kakuzo Okahiwa
3. II. Introduction
A. Public Relations are Necessary
for Maintaining Good Relationships
B. Timeline
C. Public Relations May Have
Major Influences
4. II. Defining Public Relations
A. Nonprofits and Public Relations
B. Public Relations' Reputation
1. Public affairs, corporate affairs
2. Flacks and astroturf
3. PR and public opinion (MADD)
5. III. A Short History Of Public
Relations
A. Early Public Relations
1. 1800 B.C. Babylon
2. Julius Caesar
3. Boston Tea Party
4. The Federalist Papers
6. B. The Propaganda - Publicity Stage
1. First press secretary in 1833
2. 1896 presidential campaign
3. Westinghouse creates a
corporate department
4. Ivy Lee's influence
7. C. Early Two-Way Communication
1. World War I
2. Edward Bernays' impact
3. Franklin Roosevelt's media use
4. Gallup and Roper polling
5. Public Relations Society of
America
10. E. Shaping the Character of
Public Relations
1. Advances in technology
2. Growth of the middle class
3. Growth of organizations
4. Better research tools
5. Professionalism
11. IV. Public Relations And Its
Audiences
A. Employees
B. Stockholders
C. Communities
D. Media
13. V. Scope And Structure Of The
Public Relations Industry
A. Introduction
1. Employment
2. Billing
a. hourly rate or monthly
b. fixed-fee arrangements
14. B. Public Relations Activities
1. Community relations
2. Counseling
3. Development/fund-raising
4. Employee/member relations
5. Financial relations
15. 6. Government affairs (lobbying)
7. Industry relations
8. Issues management
9. Media relations
