Chapter Extra "Station Continuity"

1. STATION CONTINUITY
Chapter Extra

2. Attach yourself to those
who advise you rather
than praise you.
Nicolas Boileau Despreaux

3. I. Station IDs
A. Legal IDs
1. Given at the top of the
hour
2. Any time either signing
on or signing off the air

4. 3. False impressions must
be avoided
a. location
b. AM and FM
simulcasting
4. Television IDs

5. B. Promotional Material
1. Must promote image
(branding)
2. Television promos

6. II. Program Promos
A. Overall Promotional
Material
B. Promoting a Particular
Program

7. C. Network Promotional
Material
D. Write Promotional Material
in the ActiveVoice
E. Evocative Phonetics

8. F. Fulcrum Phrases
1. Life is short. Play hard.
2. More saving. More
doing.
3. Save money, live better.