Chapter 7 "Radio, Recording, and Music"

1. Chapter 7
Radio, Recording, and Music

2. Our future is now. We
must plan now in order
for the future to be what
we would hope it to be.
Anonymous

3. I. Introduction
A. The First Electronic Medium
B. Provided Television Instant
Success
C. Timeline

4. I. A Short History Of Radio And
Sound Recording
A. Early Radio
1. Guglielmo Marconi
2. Reginald Fessenden
3. Lee DeForest

5. B. Early Sound Recording
1. Thomas Edison
2. Emile Berliner

6. C. The Coming of Broadcasting
1. Alexander Graham Bell
2. David Sarnoff
3. Creation of RCA
4. KDKA, Pittsburgh, PA

7. D. The Coming of Regulation
1. Wireless Ship Act of 191o
2. Radio Act of 1912
3. Radio Act of 1927
1. spectrum scarcity
2. public resource
4. Communications Act of 1934

8. E. Advertising and the Networks
1. WEAF, New York, NY
2. NBC (Red & Blue Networks)
3. CBS

9. 4. Mutual
a. affiliates
b. O & Os
5. ABC

10. F. The Golden Age
1. New genres become fixtures
2. Radio and sound recording
in World War II
a. recording tape invented
b. LPs and 45s invented
3. Television arrives

11. II. Radio And Its Audiences
III. Scope And Nature Of The
Radio Industry
A. FM, AM and Noncommercial
Radio

12. B. Radio is Local
C. Radio is Fragmented
D. Radio is Specialized
E. Radio is Personal
F. Radio is Mobile

13. IV. The Business Of Radio
A. Radio as an Advertising
Medium
1. Billings
2. Ratings

14. B. Deregulation and Ownership
1. Telecommunications Act
of 1996
2. LMAs
3. Duopoly relaxed
4. News & public affairs decline

15. V. Scope And Nature Of The
Recording Industry
A. 1950s Cover Songs
B. The Major Recording Companies
1. Cultural homogenization

16. 2. Dominance of profit –
catalogue albums
3. Promotion overshadows music

17. C. Rock ‘n’ Roll, Radio, and Race
Relations
1. World War II changes
2. Cover songs introduce R&B
3. Radio stations change formats
4. Music made a difference

18. VI. Trends And Convergence In
Radio And Sound Recording
A. The Impact of Television
1. Concerts have changed
2. Radio-recording industry
relationship has changed

19. B. Satellite and Cable
1. Syndication
2. DMX (Digital Music Express)
3. Digital audio radio service
C. Terrestrial Digital Radio (DAB*
and IBOC)

20. D. Web Radio and Podcasting
1. Terrestrial broadcasters
2. Bitcasters
3. Streaming services
4. Podcasts

21. E. Smartphones, Tablets, and
Social Networking Sites
F. Digital Technology
1. Albums vs. CDs
2. CDs vs. Internet

22. VII. The Internet And The Future
Of The Recording Industry
A. Introduction
1. MP3s
2. Piracy
3. P2P

23. B. Industry-Approved Downloading
1. Apple’s iTunes
2. Cloud-music services
a. Amazon cloud
b. iTunes Match
c. Google Music

24. C. P2P Downloading
1. Illegal downloading
2. BitTorrent
D. The Future of the Music Business:
The 360 deal to Self-Distribution

25. VIII. Listening To Shock Jocks
A. Howard Stern and Don Imus
B. Rush Limbaugh, et.al.

27. You will never find time for
anything. If you want time,
you must make it.
Charles Buxton
businessman and politician

29. Now is the accepted time, not tomorrow,
not some more convenient season. It is
today that our best work can be done.
W.E.B. DuBois
Sociologist, historian