2. HISTORY OF TV
In the late 19th century and the early 20th century, the invention of the television was a result of the work of
many individuals. There were many reasons as to why these people worked on trying to deliver a device that
suspended previous technology; some just had the idea of making a profit out of it, whereas others wanted to
attempt to change the world through visual communication technology.
It was in the 19th century when facsimile transmission systems for still photographs pioneered methods of
mechanical scanning of images (mechanical television). By the 1920’s, Scottish inventor John Logie Baird
employed the Nipkow disk in his prototype video systems, when amplification made television practical.
Around the 1920’s was the beginning of the electronic television being discovered. Baird again, demonstrated
the world’s first colour transmission on July 3, 1928, using scanning discs at the transmitting and receiving
ends with three spirals of apertures, each spiral with filters of a different primary colour; and three light sources
at the receiving end, with a commutator to alternate their illumination. Baird also made the world’s first colour
broadcast on February 4, 1938, sending a mechanically scanned 120-line image from Baird’s Crystal Palace
studios to a projection screen at London’s Dominion Theatre. Digital Television is the transmission of audio
and video by digitally processed and multiplexed signal. Digital TV can support more than one program in the
same channel bandwidth. It is an innovative service that represents the first significant evolution in television
technology since colour television in the 1950’s. Advent of digital television allowed innovations like smart
TVs. A smart television, sometimes referred to as connected TV or hybrid TV, is a television set or set-top box
with integrated Internet and Web 2.0 features, and is an example of technological convergence between
computers and television sets and set-top boxes. 3D TV sets can be quite popular for watching 3D home
media such as Blu-ray discs, however 3D programming has largely failed to make an inroad in the public. In
the early 2010s many 3D TV channels started, but were then shut down by the mid 2010s from a lack of
impact on the audience.
3. HISTORY OF THE INTERNET
The internet has revolutionised the computer and communications world like nothing
before. The invention of the telegraph, telephone, radio, and computer set the stage for
this unprecedented integration of capabilities. The internet is at once a world-wide
broadcasting capability, a mechanism for information dissemination, and a medium for
collaboration and interaction between individuals and their computers without regard for
geographic location. The internet represents one of the most successful examples of the
benefits of sustained investment and commitment to research and development of
information infrastructure.
The history of the Internet begins with the development of electronic computers in the
1950s. It had no single “inventor”, as it has evolved and progressed over time. More than
50 years ago was when the internet got its start in the United States as a government
weapon in the Cold War. Internet television is the digital distribution of television content
via the Internet as opposed to traditional systems like terrestrial, cable and satellite,
although Internet itself is received by these 3 methods. It is a general term that covers the
delivery of television shows and other video content over the Internet by video streaming
technology, typically by major traditional television broadcasters such as BBC One, Two,
Three, Four etc. and ITV, 4OD, Demand 5 etc.
4. WEB 2.0
Web 2.0 describes World
Wide Web sites that use
technology beyond the
static pages of earlier
websites. The term was
coined in 1999 by Darcy
DiNucci and was
popularised by Tim
O’Reilly at the O’Reilly
Media Web 2.0
conference in late 2004.
The examples of web 2.0
include social networking
sites, video sharing sites,
blogs, wikis, hosted
services and Web
applications.
5. INTERNET POP-UPS
Pop-ups are forms of online advertisements on web 2.0
intended to attract an audience to their company/brand,
interrupting their browsing experience. Pop-ups are generally
new web browser windows to display advertisements; it’s
usually generated by JavaScript using cross-site scripting or
sometimes with a secondary payload using Adobe Flash, but
can also be generated by other vulnerabilities/security holes in
browser security. Even though pop-ups are not always to do
with advertisements, the majority of them can be from legitimate
businesses.
Pop-up ads were invented by Ethan Zuckerman, and originated
on the Tripod.com webpage hosting site in the late 1990s, and
in the early 2000s is when all major web browsers except
Internet explorer allowed users to block unwanted pop-ups
almost completely. Even though they are a clever form of
advertising for those who use web 2.0, which is the majority of
people living in the 2000’s, they can still be quite interruptive,
irrelevant and annoying.
I have inserted three web pop ups in this slide that are on a
website and Facebook that I’m looking on right now. Pop-ups
are on practically anything you’re doing on web 2.0, as I have
visually demonstrated.
6. PROGRAMME SPONSORSHIP
It was in the year of 1946 that the
television aired its first sponsorship.
Television Act establishes commercial
television and sets up the ITA
(Independent Television Authority). TV
sponsorship is booming. The market was
worth over £190m in 2007 according to
Carat – up 8.5% on 2006. The growth is
continuously developing as sponsorship
becomes an increasingly hot advertising
property and demand for opportunities
soars. To the right are sponsors that have
sponsored 3 famous soaps on the
channels ITV, Channel 4 and Channel 5.
These are 3 channels out of 5 that every
television set will have no matter what
broadband that they’re with, conveying
how the products sponsorships will most
likely always be seen by a large
audience.
Companies that have sponsored
Hollyoaks:
Wrigley’s extra – 2005
Nikon – 2010
Dominos Pizza – 2015
Companies that have sponsored
Coronation Street:
Cadbury’s – 1996
Harvey’s – 2007
Compare The Market – Current
Companies that have sponsored Home
and Away:
KFC
Aldi
Winner Bingo - Current
