SlideShare a Scribd company logo
1 of 22
SOCIAL GROUPS
AND
SOCIETIES
Definition & Nature
Social Groups
In the social sciences a social group has been defined
as two or more humans who interact with one another,
share similar characteristics and collectively have a sense
of unity.
Researchers within the social identity tradition
generally define it as “a group is defined in terms of those
identity themselves as member of the group.
Social groups come in a myriad of sizes and varieties.
Definition & Nature
SOCIETY
 The community of people living in a particular region
and having shared customs, laws, and organizations.
 A group of people related to each other through
persistent relationship such as social status, role,
network etc.
 The word ‘society’ is derived from French word ‘societe’
which means fellowship.
Definition & Nature
Nature of Societies
 Professional Societies
 These societies are promoted by the professionals to
enhance their profession and bring out a common code
of conduct.
 These societies are also termed as associations.
 Charitable Societies
 These are non profit organizations to help the needy
persons of the society.
Definition & Nature
Nature of Societies
 Economic Co-operative Societies
 includes many societies like housing, agro processing,
credit, marketing etc which help their members in a
particular trade , either through their own resources or
from the government
 Religious And Cultural Societies
 These societies are formed to revive and maintain
specific cultures, traditions, and religious foundations.
Structure of Social Groups
Social Structure:
 Social structure is the organized pattern of
social relationships and social institutions
that together compose society. Social
structures are not immediately visible to the
untrained observer; however they are
present and affect all dimensions of human
experience in society.
Structure of Social Groups
Components of Social Structure:
 Status – refers to a position in the social structure.
Each person possesses several statuses, age, sex , race,
occupation, nationality etc.
Examples are:
Master Status – this is the basic one in giving you a sense of who you
are.
Ascribed status – this one has been assigned or given to us and we
can’t change it.
Achieved Status – it is earned by us; ex. Doctor, Lawyer, college
graduate, etc.
Structure of Social Groups
Components of Social Structure:
 Roles – are socially prescribed way of acting in a
particular status.
Example of Roles:
Role set – Each status usually has several roles attached to it.
Role model – a person who occupies a status and plays the roles
associated with the status in way that we would like to play them.
Role expectations – social norms that define how a role should be
played.
Role performance – actual role behaviour; how we actually play the
roles we have.
Structure of Social Groups
Components of Social Structure:
 Groups - is a number of people who interact together
in an orderly way on the basis of shared expectations
about each other’s behaviour.
Example of Groups:
Primary Groups – small number of people who interact over a
relatively long period of time on an intimate. Face-to-face basis.
Secondary Groups – large number of people who interact on a
temporary and impersonal basis.
Structure of Social Groups
Components of Social Structure:
 Association & Institutions:
Associations – is any organized group, large or small that
has structure, continuity, identity.
Institution – is a stable cluster of values, norms, statuses,
roles and groups that develops around a basic social need.
Types of Social Groups
 Primary Group: The primary group is very
important to the development of the
human as a social being. It is the locus of
our socialization.
 Secondary Group: The secondary group
reflects characteristics that are the
opposite of the above. It is large, formal
and impersonal group that does not
display social intimacy.
Types of Social Groups
 In-groups and Out-groups: (This concept was
first developed by William Graham Sumner
when he spoke of "we" and "they" feelings.
The "in-group" is the group that we belong to
(or feel that we belong to). The "out group" is
one that we feel we don't belong to,
(and act as if we wouldn't want to belong).
 Reference Groups: A reference group is any
group of people that individuals use as a
standard for evaluating themselves and their
own behavior (Schaefer).
Types of Social Groups
 Categorical group: Member of this
group share particular characteristics
and a common identity.
 Aggregate group: An aggregate is any
collection of people who are together in
one place without interacting with one
another.
Types of Social Groups
 Collective groups: These are temporary
groups which are not generally governed by
established norms of the culture and are
composed of people who share some kind of
belief which motivates them to prepare for
action.
 Association groups: This group is composed
of people who join together in an organized
manner to pursue a common interest.
Group Dynamics
Group Dynamics is a system of behaviours and
psychological processes occurring within a social
group (intragroup dynamics) or between social groups
(intergroup dynamics)
Group Dynamics
INTRAGROUP DYNAMICS (also referred to as in-
group or within-group)
 Are the underlying processes that give rise to a set of norms,
roles, relations and common goals that characterize a
particular social group.
 Amongst the members of the group, there is a state of
interdependence.
Group Dynamics
INTERGROUP DYNAMICS
 Refers to the behavioural and psychological relationships
between two or more groups.
 This includes perceptions, attitudes, opinions, and behaviours
towards one’s own group as well as those another group.
Transformation of Societies
Social transformationrefers to the process of change
in values, norms, institutionalized relationships, and
stratification hierarchies over time. It affects patterns of
interaction and institutional arrangements within a society.
Transformation of Societies
Stages of Social Transformation:
1. Forming: The individual’s or organizational behavior is
driven by the need to take part in the markets of
conversations.
2. Storming: Every group will next enter the storming stage
in which different ideas compete for consideration. The
group addresses issues such as how social media can
create or find solutions to relevant problems
Transformation of Societies
Stages of Social Transformation:
3. Norming: In this stage, all group members knowledge
domain grows and the group begins to comprehend ways
it which social media can be used to accomplish specific
goals.
4. Performing: Some groups reach the performing stage.
These groups are able to create meaningful and
significant change using social technology as the means to
create innovation.
Transformation of Societies
Stages of Social Transformation:
5. Transformation: Even the most high-performing
groups will revert to earlier stages in certain
circumstances. Many long-standing groups go through
these cycles many times as they react to changing
developments.
Thank you for
Listening!

More Related Content

What's hot

3rd lecture- Sociological perspectives and their applications on health 2020
3rd lecture- Sociological perspectives and their applications on health 20203rd lecture- Sociological perspectives and their applications on health 2020
3rd lecture- Sociological perspectives and their applications on health 2020
Dr. Eman M. Mortada
 
Deviance and social control
Deviance and social controlDeviance and social control
Deviance and social control
bchozinski
 
Sociology - Groups
Sociology - GroupsSociology - Groups
Sociology - Groups
shoetzlein
 

What's hot (20)

The concept of culture
The concept of cultureThe concept of culture
The concept of culture
 
Social imagination slide
Social imagination slideSocial imagination slide
Social imagination slide
 
Social institutions
Social institutionsSocial institutions
Social institutions
 
Types of Social Groups
Types of Social GroupsTypes of Social Groups
Types of Social Groups
 
3rd lecture- Sociological perspectives and their applications on health 2020
3rd lecture- Sociological perspectives and their applications on health 20203rd lecture- Sociological perspectives and their applications on health 2020
3rd lecture- Sociological perspectives and their applications on health 2020
 
Society
SocietySociety
Society
 
social change
 social change social change
social change
 
Chapter 3 - Social Structure
Chapter 3 - Social StructureChapter 3 - Social Structure
Chapter 3 - Social Structure
 
Deviance and social control
Deviance and social controlDeviance and social control
Deviance and social control
 
Sociology - Groups
Sociology - GroupsSociology - Groups
Sociology - Groups
 
Sociology presentation
Sociology presentationSociology presentation
Sociology presentation
 
Political sociology
Political sociologyPolitical sociology
Political sociology
 
Gender Stratification
Gender StratificationGender Stratification
Gender Stratification
 
Social group
Social groupSocial group
Social group
 
Social mobility
Social mobilitySocial mobility
Social mobility
 
SOCIAL STRATIFICATION
SOCIAL STRATIFICATIONSOCIAL STRATIFICATION
SOCIAL STRATIFICATION
 
Sociological Theory
Sociological TheorySociological Theory
Sociological Theory
 
Society and its types 1
Society and its types 1Society and its types 1
Society and its types 1
 
Political sociology
Political sociologyPolitical sociology
Political sociology
 
Family and kinship
Family and kinshipFamily and kinship
Family and kinship
 

Viewers also liked

Social structures-2802345
Social structures-2802345Social structures-2802345
Social structures-2802345
skavinprasath
 
Primary and secondary groups
Primary and secondary groupsPrimary and secondary groups
Primary and secondary groups
clarence1723
 
Mr. mohammed rabei 7 keys to successfully implement improvement projects th...
Mr. mohammed rabei   7 keys to successfully implement improvement projects th...Mr. mohammed rabei   7 keys to successfully implement improvement projects th...
Mr. mohammed rabei 7 keys to successfully implement improvement projects th...
qualitysummit
 
Group dynamics
Group dynamicsGroup dynamics
Group dynamics
A B
 
Robbins eob9 inst_ppt_16
Robbins eob9 inst_ppt_16Robbins eob9 inst_ppt_16
Robbins eob9 inst_ppt_16
leng81287
 
Cips l5 01 management in the purchasing function
Cips l5 01 management in the purchasing functionCips l5 01 management in the purchasing function
Cips l5 01 management in the purchasing function
Abiodun Oke,SCMP,PMP
 

Viewers also liked (20)

1.1 od group dynamics
1.1 od group dynamics1.1 od group dynamics
1.1 od group dynamics
 
Human behavior in Organization
Human behavior in OrganizationHuman behavior in Organization
Human behavior in Organization
 
Social structures-2802345
Social structures-2802345Social structures-2802345
Social structures-2802345
 
Primary and secondary groups
Primary and secondary groupsPrimary and secondary groups
Primary and secondary groups
 
Group Dynamics
Group DynamicsGroup Dynamics
Group Dynamics
 
Mr. mohammed rabei 7 keys to successfully implement improvement projects th...
Mr. mohammed rabei   7 keys to successfully implement improvement projects th...Mr. mohammed rabei   7 keys to successfully implement improvement projects th...
Mr. mohammed rabei 7 keys to successfully implement improvement projects th...
 
Isabel Vogel - Introduction to Theory of Change for agricultural development
Isabel Vogel - Introduction to Theory of Change for agricultural developmentIsabel Vogel - Introduction to Theory of Change for agricultural development
Isabel Vogel - Introduction to Theory of Change for agricultural development
 
Use of a Theory of Change approach for learning processes - Giuseppe Daconto ...
Use of a Theory of Change approach for learning processes - Giuseppe Daconto ...Use of a Theory of Change approach for learning processes - Giuseppe Daconto ...
Use of a Theory of Change approach for learning processes - Giuseppe Daconto ...
 
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
 
Strategies to overcome resistance to change
Strategies to overcome resistance to changeStrategies to overcome resistance to change
Strategies to overcome resistance to change
 
GROUP DYNAMICS
GROUP DYNAMICS GROUP DYNAMICS
GROUP DYNAMICS
 
Conflict
ConflictConflict
Conflict
 
Conflict mgt
Conflict mgtConflict mgt
Conflict mgt
 
Group dynamics
Group dynamicsGroup dynamics
Group dynamics
 
Why people resist change? Presented @ ISACA UAE Chapter
Why people resist  change? Presented @ ISACA UAE ChapterWhy people resist  change? Presented @ ISACA UAE Chapter
Why people resist change? Presented @ ISACA UAE Chapter
 
Robbins eob9 inst_ppt_16
Robbins eob9 inst_ppt_16Robbins eob9 inst_ppt_16
Robbins eob9 inst_ppt_16
 
Social groups
Social groupsSocial groups
Social groups
 
Cips l5 01 management in the purchasing function
Cips l5 01 management in the purchasing functionCips l5 01 management in the purchasing function
Cips l5 01 management in the purchasing function
 
Group Dynamics
Group DynamicsGroup Dynamics
Group Dynamics
 
Change and development
Change and developmentChange and development
Change and development
 

Similar to Social groups-and-societies

Forms of Social Group.pptx
Forms of Social Group.pptxForms of Social Group.pptx
Forms of Social Group.pptx
aprilrances1
 
Social groups and social interactions
Social groups and social interactionsSocial groups and social interactions
Social groups and social interactions
Mark Earvin Cervantes
 
409523197-UCSP-Social-Group-Presentation.pdf
409523197-UCSP-Social-Group-Presentation.pdf409523197-UCSP-Social-Group-Presentation.pdf
409523197-UCSP-Social-Group-Presentation.pdf
masterninjadennis
 
socialgroups-160101083736.pptx
socialgroups-160101083736.pptxsocialgroups-160101083736.pptx
socialgroups-160101083736.pptx
shaila55
 

Similar to Social groups-and-societies (20)

Forms of Social Group.pptx
Forms of Social Group.pptxForms of Social Group.pptx
Forms of Social Group.pptx
 
social structure ,social control, social group.
social structure ,social control, social group.social structure ,social control, social group.
social structure ,social control, social group.
 
social structure.pptx
social structure.pptxsocial structure.pptx
social structure.pptx
 
Social groups and social interactions
Social groups and social interactionsSocial groups and social interactions
Social groups and social interactions
 
25502304.docx
25502304.docx25502304.docx
25502304.docx
 
009210493.pdf
009210493.pdf009210493.pdf
009210493.pdf
 
Bba L03 Dt Social Groups
Bba L03 Dt   Social GroupsBba L03 Dt   Social Groups
Bba L03 Dt Social Groups
 
409523197-UCSP-Social-Group-Presentation.pdf
409523197-UCSP-Social-Group-Presentation.pdf409523197-UCSP-Social-Group-Presentation.pdf
409523197-UCSP-Social-Group-Presentation.pdf
 
Social structure is the organized set of social institutions and patterns of ...
Social structure is the organized set of social institutions and patterns of ...Social structure is the organized set of social institutions and patterns of ...
Social structure is the organized set of social institutions and patterns of ...
 
Groupwork Chapter Two for Working with Groups
Groupwork Chapter Two for Working with GroupsGroupwork Chapter Two for Working with Groups
Groupwork Chapter Two for Working with Groups
 
Social Group and Organization by rsa BSHTE
Social Group and Organization by rsa BSHTE Social Group and Organization by rsa BSHTE
Social Group and Organization by rsa BSHTE
 
1. SOCIAL GROUP.pptx
1. SOCIAL GROUP.pptx1. SOCIAL GROUP.pptx
1. SOCIAL GROUP.pptx
 
basic concepts of sociology, nature, scope and importance
basic concepts of sociology, nature, scope and importancebasic concepts of sociology, nature, scope and importance
basic concepts of sociology, nature, scope and importance
 
Social groups and processes
Social groups and processesSocial groups and processes
Social groups and processes
 
How society-is-organized
How society-is-organizedHow society-is-organized
How society-is-organized
 
socialgroups-160101083736.pptx
socialgroups-160101083736.pptxsocialgroups-160101083736.pptx
socialgroups-160101083736.pptx
 
Social Group by Dr.Shilpa Nagori
Social Group by Dr.Shilpa NagoriSocial Group by Dr.Shilpa Nagori
Social Group by Dr.Shilpa Nagori
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
 
.THE-HUMAN-GROUP.pptx
.THE-HUMAN-GROUP.pptx.THE-HUMAN-GROUP.pptx
.THE-HUMAN-GROUP.pptx
 
Social group-and-organization-1
Social group-and-organization-1Social group-and-organization-1
Social group-and-organization-1
 

Recently uploaded

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Recently uploaded (20)

Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 

Social groups-and-societies

  • 2. Definition & Nature Social Groups In the social sciences a social group has been defined as two or more humans who interact with one another, share similar characteristics and collectively have a sense of unity. Researchers within the social identity tradition generally define it as “a group is defined in terms of those identity themselves as member of the group. Social groups come in a myriad of sizes and varieties.
  • 3. Definition & Nature SOCIETY  The community of people living in a particular region and having shared customs, laws, and organizations.  A group of people related to each other through persistent relationship such as social status, role, network etc.  The word ‘society’ is derived from French word ‘societe’ which means fellowship.
  • 4. Definition & Nature Nature of Societies  Professional Societies  These societies are promoted by the professionals to enhance their profession and bring out a common code of conduct.  These societies are also termed as associations.  Charitable Societies  These are non profit organizations to help the needy persons of the society.
  • 5. Definition & Nature Nature of Societies  Economic Co-operative Societies  includes many societies like housing, agro processing, credit, marketing etc which help their members in a particular trade , either through their own resources or from the government  Religious And Cultural Societies  These societies are formed to revive and maintain specific cultures, traditions, and religious foundations.
  • 6. Structure of Social Groups Social Structure:  Social structure is the organized pattern of social relationships and social institutions that together compose society. Social structures are not immediately visible to the untrained observer; however they are present and affect all dimensions of human experience in society.
  • 7. Structure of Social Groups Components of Social Structure:  Status – refers to a position in the social structure. Each person possesses several statuses, age, sex , race, occupation, nationality etc. Examples are: Master Status – this is the basic one in giving you a sense of who you are. Ascribed status – this one has been assigned or given to us and we can’t change it. Achieved Status – it is earned by us; ex. Doctor, Lawyer, college graduate, etc.
  • 8. Structure of Social Groups Components of Social Structure:  Roles – are socially prescribed way of acting in a particular status. Example of Roles: Role set – Each status usually has several roles attached to it. Role model – a person who occupies a status and plays the roles associated with the status in way that we would like to play them. Role expectations – social norms that define how a role should be played. Role performance – actual role behaviour; how we actually play the roles we have.
  • 9. Structure of Social Groups Components of Social Structure:  Groups - is a number of people who interact together in an orderly way on the basis of shared expectations about each other’s behaviour. Example of Groups: Primary Groups – small number of people who interact over a relatively long period of time on an intimate. Face-to-face basis. Secondary Groups – large number of people who interact on a temporary and impersonal basis.
  • 10. Structure of Social Groups Components of Social Structure:  Association & Institutions: Associations – is any organized group, large or small that has structure, continuity, identity. Institution – is a stable cluster of values, norms, statuses, roles and groups that develops around a basic social need.
  • 11. Types of Social Groups  Primary Group: The primary group is very important to the development of the human as a social being. It is the locus of our socialization.  Secondary Group: The secondary group reflects characteristics that are the opposite of the above. It is large, formal and impersonal group that does not display social intimacy.
  • 12. Types of Social Groups  In-groups and Out-groups: (This concept was first developed by William Graham Sumner when he spoke of "we" and "they" feelings. The "in-group" is the group that we belong to (or feel that we belong to). The "out group" is one that we feel we don't belong to, (and act as if we wouldn't want to belong).  Reference Groups: A reference group is any group of people that individuals use as a standard for evaluating themselves and their own behavior (Schaefer).
  • 13. Types of Social Groups  Categorical group: Member of this group share particular characteristics and a common identity.  Aggregate group: An aggregate is any collection of people who are together in one place without interacting with one another.
  • 14. Types of Social Groups  Collective groups: These are temporary groups which are not generally governed by established norms of the culture and are composed of people who share some kind of belief which motivates them to prepare for action.  Association groups: This group is composed of people who join together in an organized manner to pursue a common interest.
  • 15. Group Dynamics Group Dynamics is a system of behaviours and psychological processes occurring within a social group (intragroup dynamics) or between social groups (intergroup dynamics)
  • 16. Group Dynamics INTRAGROUP DYNAMICS (also referred to as in- group or within-group)  Are the underlying processes that give rise to a set of norms, roles, relations and common goals that characterize a particular social group.  Amongst the members of the group, there is a state of interdependence.
  • 17. Group Dynamics INTERGROUP DYNAMICS  Refers to the behavioural and psychological relationships between two or more groups.  This includes perceptions, attitudes, opinions, and behaviours towards one’s own group as well as those another group.
  • 18. Transformation of Societies Social transformationrefers to the process of change in values, norms, institutionalized relationships, and stratification hierarchies over time. It affects patterns of interaction and institutional arrangements within a society.
  • 19. Transformation of Societies Stages of Social Transformation: 1. Forming: The individual’s or organizational behavior is driven by the need to take part in the markets of conversations. 2. Storming: Every group will next enter the storming stage in which different ideas compete for consideration. The group addresses issues such as how social media can create or find solutions to relevant problems
  • 20. Transformation of Societies Stages of Social Transformation: 3. Norming: In this stage, all group members knowledge domain grows and the group begins to comprehend ways it which social media can be used to accomplish specific goals. 4. Performing: Some groups reach the performing stage. These groups are able to create meaningful and significant change using social technology as the means to create innovation.
  • 21. Transformation of Societies Stages of Social Transformation: 5. Transformation: Even the most high-performing groups will revert to earlier stages in certain circumstances. Many long-standing groups go through these cycles many times as they react to changing developments.