Are you looking for leads? What about newsletter signups? Do you have a site that sells ad space by the page view? Whatever keeps the lights on is what you want to track. If you’re just starting, keep it simple and focus on a single goal. Use Google Analytics With Mahesh Gangude

1. Google Analytics Audience Report
Understanding the demographics, behaviors
and interests of your website visitors
improves your online marketing and how it
can apply to your online marketing strategy.

3. A Brief Description Of What Data You’ll Find In Each Reporting
Section
Overview—a Top-level View Of User Metrics
Demographics—the Age And Gender Makeup Of Your Website
Audience
Interests—user Behaviour Segmented By Affinity And
Marketing Categories
Geo—the Languages And Locations Of Your Website Audience
Behaviour—comparisons Of New And Returning Visitors, How
Often Return Visits Occur And How Long Visitors Spend On
Your Site
Technology—the Browsers, Operating Systems And Networks
Of Your Website Visitors
Mobile—a Breakdown Of Devices Used To Access Your Website
Custom—reports You Define
Users Flow—a Visualization Of How Users Move Through Your
Website

4. #1: Overview
The Audience Overview is generally what you see when you
first log into your website’s Google Analytics. At the top of the
Overview tab is a graph of the number of sessions performed
by website users.

5. #1: Overview
Beneath the graph are top-level session details showing you
the number of users who have performed sessions on your
website, pageviews, pages per session, average session
duration, bounce rate and the percentage of new sessions.

6. #1: Overview
At the bottom of the Audience Overview are quick links to top
demographic, system and mobile data, along with a chart
showing the number of sessions on your website from visitors
speaking a particular language

7. #11: Active Users :
Through ‘Active users’ report you can determine the number of
users who visited your website in the last 1, 7, 14 or 30 days in
the selected time period.
Users who visited your website in the last 1,7,14,30 day, in the
selected time period are known as that day active users.

8. #12: Cohort Analysis:
cohort analysis is basically the analysis of a group of people, in
this case people who interacted with your website at the same
date or date range.
The chart at the top is a visualization of the average user
rentention (percentage of returning visitors) for the date range,
which is 7 days by default.
The most interesting, however, is the table below the chart.
This actually gives us insight in what percentage of people
returned to your site within 7 days of visiting it for the first
time. Day 0 corresponds with the date in the first column. Day
1 is the first day after someone visited your website for the
first time. So the 4.32% at Day 1 in the March 10th row means
that 4.32% of the people who visited example.com for the first
time on March 10th, visited example.com again on the next
day (March 11th). Day 2 is the second day (March 12th) and so
on.

9. #12: Cohort Analysis cont....

10. #2: Demographics
The Demographics Overview breaks down your visitors by
age and gender.

11. #2: Demographics Cont....
You can access the full Age and Gender category reports by
clicking the link in each chart or from the left sidebar menu.
If you’re tracking goals in Google Analytics, look at the data
next to your conversion rates in these reports to find out
which age groups and gender are mostly likely to convert.

12. #2: Demographics Cont....
For example, if you’re targeting an audience for social media
advertising, especially on networks like Facebook, the table
above shows that people in the 18–24 and 55–64 age groups
are your highest converting website visitors.
Creating ads that are specific to these age groups will
increase the likelihood of making a conversion.

13. #3: Interests
Curious what your website visitors are interested in? The
Interests Overview will show you just that.
Affinity Category—Affinity categories are used to reach
potential customers to make them aware of your brand or
product. These are users higher in the purchase funnel, near
the beginning of the process.
In-Market Segment—Users in these segments are more likely
to be ready to purchase products or services in the specified
category. These are users lower in the purchase funnel, near
the end of the process.
Other Category—These are more granular categories than
Affinity or In-market, and let you identify users who are not in
those other categories.

14. #3: Interests Cont.....
Curious what your website visitors are interested in? The
Interests Overview will show you just that.

15. #3: Interests Cont.....
If you’re an advertiser, the data in these reports can help you
effectively target ads based on specific interests, especially if
you use goals to know which interest group is mostly likely to
convert.
Publishers can use this data to target their content toward
the main interests of audiences that already come to their
website.

16. #4: Geo
The Geo section covers the language and location of your
website visitors.
the Location portion also has a map that visually displays
your visitors’ locations.
The map is extremely useful for targeting social and search
ads—especially if you know the locations and languages of
visitors most likely to convert using your Google Analytics
goals.
It can also come in handy for local businesses that want to
know if their marketing efforts are driving traffic from the right
regions, and for publishers who want to create content that is
locally focused.

17. #4: Geo Cont....

18. #5: Behavior
The Behavior section includes detailed category reports New
vs. Returning Visitors, Frequency & Recency and Engagement.
These reports tell you more about how often a visitor comes to
your website, how many days on average it is between
sessions for repeat visitors, how long visitors stay on your
website and how many pages they visit while they’re there.

19. #5: Behavior cont....
By using goals in Google Analytics, you can track the
behavioral patterns of visitors who are most likely to convert.
For example, you’ll know if you’re most likely to get the most
conversions on a visitor’s first visit or returning visits.

20. #5: Behavior cont....
If you notice returning visitors are more likely to convert, do
everything in your power to get first-time visitors back onto
your website by having them subscribe to your blog or email
list.
If you notice new visitors are more likely to convert, aim for
conversion optimization strategies that grab people on their
first visit, such as exit intent pop-ups (like the ones that ask for
your email or offer you a discount code as you’re leaving a
site).

21. #6: Technology
If you want to learn more about the browsers, operating
systems and Internet service providers your visitors use when
visiting your website, look through the Technology reports.
There are two category reports in this section: Browser & OS
and Network.

22. #7: Mobile
Not sure if you should optimize for mobile? This is the area you
need to visit. The Mobile Overview shows you the number of
desktop, mobile and tablet users who visit your site.
The Mobile Devices category report shows you exactly what
devices those visitors use.
If you’re interested in creating an app for your business, now
you’ll know if your visitors are more likely to use it on an Apple,
Android or Windows device.

23. #7: Mobile Cont...

24. #8: Custom
This custom audience report goes beyond the standard
reports. This is a more advanced report.
The other reports here are simple to access. You simply click on
the link to get information.
With this custom report you have to define your own variables,
metrics and dimensions to create a report.

25. #9: Users Flow
If you’re curious about the path your visitors take through your
website, you can find it in the Users Flow.
Using the drop-down menu at the top left, you can see the
flow of users based on language, location, browser, mobile
device and similar dimensions of data.

26. #10: Benchmarking
To see Benchmarking data, you must share your data
“Anonymously with Google and others.” Once you do this, your
data is included in benchmarks. The data you share (including
information about the account from which it is shared) is
anonymous.
Sign in to your Analytics account.
Select the Admin tab.
Under ACCOUNT, click Account Settings.
Select the Benchmarking checkbox.
Click Save.

27. #10: Benchmarking
Benchmarking data is available for each value of the following
dimensions:
Default Channel Grouping (i.e. Social, Direct, Referral, Organic
Search, Paid Search, Display, and Email channels)
Location (Country/Territory)
Device (i.e. desktop, mobile, and tablet)
You can compare your data against benchmarks for the
following metrics:
Sessions (i.e. number of sessions)
% New Sessions
New Sessions (i.e. number of sessions from new users)
Pages / Session
Avg. Session Duration
Bounce Rate

28. #10: Benchmarking Cont....

29. #10: Benchmarking Cont....

30. For more details
mahesh.gangurde40@gmail.com
Contact : +918097320517