Google brand analysis

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Google brand analysis

  1. 1. Brand Audit
  2. 2. Agenda
  3. 3. <ul><li>Founded in 1998, Sergy Brin and Larry Page </li></ul><ul><li>Google’s mission is to organize the world’s information and make it universally accessible and useful </li></ul><ul><li>19786 full time employees </li></ul><ul><li>The company is running thousands of servers worldwide, which process millions of search requests each day and about 1 petabyte of user-generated data every hour. </li></ul><ul><li>Google's mission is “to organize the world's information and make it universally accessible and useful”. The unofficial company slogan is &quot;Don't be evil&quot; </li></ul>
  4. 4. Google is a play of the word googol, which refers to the number represented by the numeral 1 followed by 100 zeros. Google’s use of the term reflects the company’s mission to organize the immense, seemingly infinite amount of information available on web
  5. 5. <ul><li>Reflects “Whimsy and Fun” </li></ul><ul><li>Simplicity of logo </li></ul><ul><ul><li>Simplicity of Search Engine </li></ul></ul><ul><li>Round image </li></ul><ul><ul><li>Approachable </li></ul></ul><ul><ul><li>Friendly </li></ul></ul>Great Concept Fun Logo Relevant Name High User Loyalty
  6. 9. Market Products/Services Offline Store, Mini Desktop, Pack, Base, Web Accelerator Online – Offline Picasa, SketchUp Online Calendar, Book Search, Orkut, Earth, Translate, Blog Search, Ridefinder, Blog Search, Docs & Speedsheets, Code, Blogger, Checkout, News, Groups, Toolbar, Finance, Directory, Talk, Local, Gmail, Answer, Co-op, Specialized Searches, Zeitgeist, Froogle, Alerts, Images, Analytics, Images, Music, Web Search, Labs, Adsense, Video, Maps, Catalogs, Movies. Mobile Local, Web Search, Ridefinder, Mobile, Maps for mobile, SMS.
  7. 14. High High Low BRAND STRENGTH (Differentiation & Relevance) BRAND STATURE (Esteem & Knowledge) Google’s PowerGrid
  8. 21. Our Primary Research
  9. 22. SWOT ANALYSIS
  10. 23. <ul><li>Business Model </li></ul><ul><li>Revenue Model </li></ul>

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