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Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products.
Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads.
Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.