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How to Use Google
Analytics Acquisition
Reports to Know where
People are Coming From
How do people find your
website?
You need to know an
answer to this.
And so this is the
reason why…
You need to understand
Acquisition of Google
Analytics.
When you know your
biggest traffic sources, …
You’ve got a better
idea with your money.
An idea about how to
spend your time and
money.
Sign in to Google
Analytics.
Type your
email ad,
and then,
click
NEXT.
Use one account for all
Google transactions.
This facilitates all your
activities very easily.
This saves your time
for other meaningful
outputs.
Of course, this can avoid
juggling your memory.
Type
your
passwor
d and
click
SIGN IN.
Your password must be
easy to remember.
Combination of letters,
numbers, and symbols
is encouraged.
You are then navigated
to your view.
You can see HOME,
REPORTING,
CUSTOMIZATION and
ADMIN.
They are located at the
topmost part.
This time, you select the
reporting tab.
Select and
click it.
Now, this time select
the Acquisition tab.
Select and click it.
There are six main
sections.
These are the six main
sections.
Let’s have one by one.
Let’s talk about
Overview first.
Just click this.
The Acquisition Overview report
What is it all about?
It’s a quick view of the top
channels…
channels that send visitors
to your website.
It includes the
associated
acquisition.
Also included is the
behavior and
conversion.
This is for each channel.
Now, let’s have
All Traffic.
Just click this.
These are the four
subsections.
What are the features of
Channels?
It lists top traffic
sources.
It’s from all channels
combined.
It does not separate
these two:
Social network and
referral websites
What does it do then?
They are listed together.
It’s based on the
number of visitors.
It’s visitors they sent to
your site.
The Channels Report Page
What about Treemaps?
Just click and
choose this.
It makes reports on
Adwords more visual.
You can see how your
advertisement perform.
It provides a visual
representation of trends.
It is both positive and
negative.
It displays how a
campaign’s performance
fluctuates.
It displays when a
campaign’s performance
fluctuates.
The Treemaps Report page
Now, let’s go to
Source/Medium!
Just click it.
Source is the origin of
your traffic.
It can be as search
engine.
It can be a domain.
Medium is the source
general category.
It could be a web
referral.
It could be an organic
search.
Source/Medium is a
dimension that combines
both.
Let’s have these
examples.
Google/organic
Example.com/referral
It’s time to talk about
Referrals.
Just click it.
It leaves out search
engines.
It directs traffic.
It only shows website
domain. ..
that have referred traffic
to your website.
The Referral Report Page
Let’s move on to
Adwords!
Just click this.
You can find
subsections.
These are the
subsections.
Let’s have the first-the
Campaigns.
Just click
this.
It focuses traffic on
Adwords campaigns.
Use this report to answer
question like these…
How effective are your
campaigns at attracting
new users?
How engaged are users
with your website or
app?
AdWords Campaign Report page
Let’s now have
Adwords Treemaps.
Just click this.
It provides visually
explore trends.
You can quickly and
intuitively develop
hypotheses.
It is about your
advertising campaign.
It exposes relative
importance of different
entities.
It exposes relationships
between different trends.
Adwords Treemaps
Report Page
Let’s discover Sitelinks.
Just click it.
These are extension
links.
The Sitelink report page
Let’s have Keywords
this time.
Just click it.
It breaks down the
keywords.
These are keywords
used by your visitors…
so they could find your
website.
It’s from organic and
paid search sites.
The Keyword Report Page
What about the
Search Queries?
Just click this.
It shows how often
your site appears.
It’s its appearance in
Google search results.
It filters and groups
data by categories.
Use the results to
improve your site’s
search performance.
The Search Query Report Page
What is an Hour of
Day all about?
It’s statistics by hour
of the day.
It’s by the day of the
week.
It’s based on the time-
zone setting.
It is for the relevant
view.
Hour of Day Report Page
What about the Final
URLs?
Just click it.
It’s what people reach
when they click your ad.
The Final URLs Page Report
Do you want to optimize
your ranking?
You must know Search
Console.
Just click this.
These are the four
subsections.
Let’s talk about each
subsection.
First, let’s have
Landing Pages.
Just click this.
It lists URLs site.
You can see each
URL performance.
In terms of the
following:
First, search
effectiveness.
Second, how users
engaged in terms of
content.
Second, let’s have
Countries.
Just click this.
It lets you see
these…
Which country produce
the best search
performance.
The user engagement
for your site URLs
Let’s go to the next-
Devices.
Just click this.
You can know this.
You can see a category
of devices.
One that delivers the best
search performance.
One that delivers the
best user engagement
Lastly, it is Queries.
Just click this.
It lists the Google search
queries…
It is the one that
generated impressions.
It’s impressions about
your website URLs.
Now, let’s see what
Social is all about.
Just click this.
These are the
subsections.
Let’s have each
subsection tackled.
First, we have the
Overview.
Just click this.
It allows you to see at
a glance this…
How much conversion
value is generated from
social channel?
Second, let’s have
Network Referrals.
Just click this.
You can see your
engagement metrics.
It’s for traffic for each
social network.
You can see this kind of
network…
The one with the
highest quality traffic
Third, it is the
Landing Pages.
Just click it.
You can identify your
most viral content.
Fourth, let’s discuss
Conversions.
Just click it.
You can quantify the
value of social.
It shows the total
number of conversions.
It shows the monetary
value of conversions.
Fifth, it is Plugins.
Just click this.
You can know these
things…
Which article is
commonly “liked” or
shared
From which social
networks they're being
shared
Sixth, we have the
User’s Flow.
Just click this.
It shows the initial
paths users used.
It’s from social networks
took through your site.
The last section is
Campaigns.
Just click this.
These are the four
subsections.
Let’s have the
features of each one.
First is the All
Campaigns.
Just click this.
You can analyze email
marketing.
You can analyze pay-
per-click advertising
campaign.
Second is the Paid
Keywords.
Just click this.
You can better
understand
these:
How to invest in site
content
How to invest in
advertising
How to invest in other
forms of engagement
Third, what is an
Organic Search?
Just click this.
You can enter one or
more search items.
It’s in a single data
string.
It’s listings that matches
the users’ query.
Lastly, it the Cost
Analysis.
Just click this.
It allows you to
measure the following:
Sessions and Costs
Revenue performance
for paid advertising
campaigns
Check you Acquisition
Report regularly now!
Thank you for
watching!
HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMING FROM
HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMING FROM
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HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMING FROM

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Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products.

Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads.

Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.

Published in: Data & Analytics
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HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMING FROM

  1. 1. How to Use Google Analytics Acquisition Reports to Know where People are Coming From
  2. 2. How do people find your website?
  3. 3. You need to know an answer to this.
  4. 4. And so this is the reason why…
  5. 5. You need to understand Acquisition of Google Analytics.
  6. 6. When you know your biggest traffic sources, …
  7. 7. You’ve got a better idea with your money.
  8. 8. An idea about how to spend your time and money.
  9. 9. Sign in to Google Analytics.
  10. 10. Type your email ad, and then, click NEXT.
  11. 11. Use one account for all Google transactions.
  12. 12. This facilitates all your activities very easily.
  13. 13. This saves your time for other meaningful outputs.
  14. 14. Of course, this can avoid juggling your memory.
  15. 15. Type your passwor d and click SIGN IN.
  16. 16. Your password must be easy to remember.
  17. 17. Combination of letters, numbers, and symbols is encouraged.
  18. 18. You are then navigated to your view.
  19. 19. You can see HOME, REPORTING, CUSTOMIZATION and ADMIN.
  20. 20. They are located at the topmost part.
  21. 21. This time, you select the reporting tab.
  22. 22. Select and click it.
  23. 23. Now, this time select the Acquisition tab.
  24. 24. Select and click it.
  25. 25. There are six main sections.
  26. 26. These are the six main sections.
  27. 27. Let’s have one by one.
  28. 28. Let’s talk about Overview first.
  29. 29. Just click this.
  30. 30. The Acquisition Overview report
  31. 31. What is it all about?
  32. 32. It’s a quick view of the top channels…
  33. 33. channels that send visitors to your website.
  34. 34. It includes the associated acquisition.
  35. 35. Also included is the behavior and conversion.
  36. 36. This is for each channel.
  37. 37. Now, let’s have All Traffic.
  38. 38. Just click this.
  39. 39. These are the four subsections.
  40. 40. What are the features of Channels?
  41. 41. It lists top traffic sources.
  42. 42. It’s from all channels combined.
  43. 43. It does not separate these two:
  44. 44. Social network and referral websites
  45. 45. What does it do then?
  46. 46. They are listed together.
  47. 47. It’s based on the number of visitors.
  48. 48. It’s visitors they sent to your site.
  49. 49. The Channels Report Page
  50. 50. What about Treemaps?
  51. 51. Just click and choose this.
  52. 52. It makes reports on Adwords more visual.
  53. 53. You can see how your advertisement perform.
  54. 54. It provides a visual representation of trends.
  55. 55. It is both positive and negative.
  56. 56. It displays how a campaign’s performance fluctuates.
  57. 57. It displays when a campaign’s performance fluctuates.
  58. 58. The Treemaps Report page
  59. 59. Now, let’s go to Source/Medium!
  60. 60. Just click it.
  61. 61. Source is the origin of your traffic.
  62. 62. It can be as search engine.
  63. 63. It can be a domain.
  64. 64. Medium is the source general category.
  65. 65. It could be a web referral.
  66. 66. It could be an organic search.
  67. 67. Source/Medium is a dimension that combines both.
  68. 68. Let’s have these examples.
  69. 69. Google/organic
  70. 70. Example.com/referral
  71. 71. It’s time to talk about Referrals.
  72. 72. Just click it.
  73. 73. It leaves out search engines.
  74. 74. It directs traffic.
  75. 75. It only shows website domain. ..
  76. 76. that have referred traffic to your website.
  77. 77. The Referral Report Page
  78. 78. Let’s move on to Adwords!
  79. 79. Just click this.
  80. 80. You can find subsections.
  81. 81. These are the subsections.
  82. 82. Let’s have the first-the Campaigns.
  83. 83. Just click this.
  84. 84. It focuses traffic on Adwords campaigns.
  85. 85. Use this report to answer question like these…
  86. 86. How effective are your campaigns at attracting new users?
  87. 87. How engaged are users with your website or app?
  88. 88. AdWords Campaign Report page
  89. 89. Let’s now have Adwords Treemaps.
  90. 90. Just click this.
  91. 91. It provides visually explore trends.
  92. 92. You can quickly and intuitively develop hypotheses.
  93. 93. It is about your advertising campaign.
  94. 94. It exposes relative importance of different entities.
  95. 95. It exposes relationships between different trends.
  96. 96. Adwords Treemaps Report Page
  97. 97. Let’s discover Sitelinks.
  98. 98. Just click it.
  99. 99. These are extension links.
  100. 100. The Sitelink report page
  101. 101. Let’s have Keywords this time.
  102. 102. Just click it.
  103. 103. It breaks down the keywords.
  104. 104. These are keywords used by your visitors…
  105. 105. so they could find your website.
  106. 106. It’s from organic and paid search sites.
  107. 107. The Keyword Report Page
  108. 108. What about the Search Queries?
  109. 109. Just click this.
  110. 110. It shows how often your site appears.
  111. 111. It’s its appearance in Google search results.
  112. 112. It filters and groups data by categories.
  113. 113. Use the results to improve your site’s search performance.
  114. 114. The Search Query Report Page
  115. 115. What is an Hour of Day all about?
  116. 116. It’s statistics by hour of the day.
  117. 117. It’s by the day of the week.
  118. 118. It’s based on the time- zone setting.
  119. 119. It is for the relevant view.
  120. 120. Hour of Day Report Page
  121. 121. What about the Final URLs?
  122. 122. Just click it.
  123. 123. It’s what people reach when they click your ad.
  124. 124. The Final URLs Page Report
  125. 125. Do you want to optimize your ranking?
  126. 126. You must know Search Console.
  127. 127. Just click this.
  128. 128. These are the four subsections.
  129. 129. Let’s talk about each subsection.
  130. 130. First, let’s have Landing Pages.
  131. 131. Just click this.
  132. 132. It lists URLs site.
  133. 133. You can see each URL performance.
  134. 134. In terms of the following:
  135. 135. First, search effectiveness.
  136. 136. Second, how users engaged in terms of content.
  137. 137. Second, let’s have Countries.
  138. 138. Just click this.
  139. 139. It lets you see these…
  140. 140. Which country produce the best search performance.
  141. 141. The user engagement for your site URLs
  142. 142. Let’s go to the next- Devices.
  143. 143. Just click this.
  144. 144. You can know this.
  145. 145. You can see a category of devices.
  146. 146. One that delivers the best search performance.
  147. 147. One that delivers the best user engagement
  148. 148. Lastly, it is Queries.
  149. 149. Just click this.
  150. 150. It lists the Google search queries…
  151. 151. It is the one that generated impressions.
  152. 152. It’s impressions about your website URLs.
  153. 153. Now, let’s see what Social is all about.
  154. 154. Just click this.
  155. 155. These are the subsections.
  156. 156. Let’s have each subsection tackled.
  157. 157. First, we have the Overview.
  158. 158. Just click this.
  159. 159. It allows you to see at a glance this…
  160. 160. How much conversion value is generated from social channel?
  161. 161. Second, let’s have Network Referrals.
  162. 162. Just click this.
  163. 163. You can see your engagement metrics.
  164. 164. It’s for traffic for each social network.
  165. 165. You can see this kind of network…
  166. 166. The one with the highest quality traffic
  167. 167. Third, it is the Landing Pages.
  168. 168. Just click it.
  169. 169. You can identify your most viral content.
  170. 170. Fourth, let’s discuss Conversions.
  171. 171. Just click it.
  172. 172. You can quantify the value of social.
  173. 173. It shows the total number of conversions.
  174. 174. It shows the monetary value of conversions.
  175. 175. Fifth, it is Plugins.
  176. 176. Just click this.
  177. 177. You can know these things…
  178. 178. Which article is commonly “liked” or shared
  179. 179. From which social networks they're being shared
  180. 180. Sixth, we have the User’s Flow.
  181. 181. Just click this.
  182. 182. It shows the initial paths users used.
  183. 183. It’s from social networks took through your site.
  184. 184. The last section is Campaigns.
  185. 185. Just click this.
  186. 186. These are the four subsections.
  187. 187. Let’s have the features of each one.
  188. 188. First is the All Campaigns.
  189. 189. Just click this.
  190. 190. You can analyze email marketing.
  191. 191. You can analyze pay- per-click advertising campaign.
  192. 192. Second is the Paid Keywords.
  193. 193. Just click this.
  194. 194. You can better understand these:
  195. 195. How to invest in site content
  196. 196. How to invest in advertising
  197. 197. How to invest in other forms of engagement
  198. 198. Third, what is an Organic Search?
  199. 199. Just click this.
  200. 200. You can enter one or more search items.
  201. 201. It’s in a single data string.
  202. 202. It’s listings that matches the users’ query.
  203. 203. Lastly, it the Cost Analysis.
  204. 204. Just click this.
  205. 205. It allows you to measure the following:
  206. 206. Sessions and Costs
  207. 207. Revenue performance for paid advertising campaigns
  208. 208. Check you Acquisition Report regularly now!
  209. 209. Thank you for watching!

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