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HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

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Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?

Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.

This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.

To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.

Published in: Data & Analytics
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HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

  1. 1. HOW TO USE GOOGLE ANALYTICS BEHAVIOR REPORT TO OPTIMIZE YOUR CONTENT
  2. 2. Want to know what content performs best on your website?
  3. 3. How do visitors move through your website?
  4. 4. How do visitors interact with your content?
  5. 5. Then, when you know visitors’ movement and interaction…
  6. 6. You can optimize your website performance and conversions.
  7. 7. Understanding Google Analytics Behavior Report is necessary.
  8. 8. You can assess your content and visitors’ actions.
  9. 9. This reveals what visitors do on your website.
  10. 10. Specifically, it tells you what pages people visit.
  11. 11. It tells what actions they take while visiting.
  12. 12. Sign in to Google Analytics.
  13. 13. Type your email ad, and then, click NEXT.
  14. 14. Use one account for all Google transactions.
  15. 15. This facilitates all your activities very easily.
  16. 16. This saves your time for other meaningful outputs.
  17. 17. Of course, this can avoid juggling your memory.
  18. 18. Type your passwor d and click SIGN IN.
  19. 19. Your password must be easy to remember.
  20. 20. Combination of letters, numbers, and symbols is encouraged.
  21. 21. You are then navigated to your view.
  22. 22. You can see HOME, REPORTING, CUSTOMIZATION and ADMIN.
  23. 23. They are located at the topmost part.
  24. 24. This time, you select the reporting tab.
  25. 25. Select and click it.
  26. 26. This time, you select the behavior tab.
  27. 27. Select and click it.
  28. 28. There are nine sections and tools under behavior.
  29. 29. These are the nine sections and tools.
  30. 30. For practical understanding, let us dive into them.
  31. 31. First, let us talk about the Overview.
  32. 32. These are the five data you can find.
  33. 33. What can we really see on Pageviews?
  34. 34. This is the total number of pages viewed.
  35. 35. It includes repeated views of a single page.
  36. 36. A single person may view the same page several times.
  37. 37. Each view is taken as a pageview.
  38. 38. This time, let us consider unique pageviews.
  39. 39. It’s the number of viewers at least once during a visit.
  40. 40. This pertains to a view on a specific page.
  41. 41. A single user views a page more than once.
  42. 42. This is done during the same visit.
  43. 43. Only the original view is really counted.
  44. 44. What about the features of Avg. Time on Page?
  45. 45. This is the average amount of time users spend viewing.
  46. 46. This refers to a specific page or screen.
  47. 47. This also refers to set of pages or screens.
  48. 48. What is the use of Behavior Flow?
  49. 49. It lets you see what visitors commonly take.
  50. 50. It’s from the first page to the last page.
  51. 51. It’s for the pages they visit before leaving your site.
  52. 52. It’s a visual guide on visitors’ length of stay.
  53. 53. It shows where those visitors end up leaving.
  54. 54. Let us now discover Site Content!.
  55. 55. It reports how visitors engage on pages.
  56. 56. With respect to All Pages, what is it?
  57. 57. You can quickly see your top content.
  58. 58. This along with the average amount of revenue.
  59. 59. This pertains to the revenue each page generates.
  60. 60. The All Pages report
  61. 61. How really helpful is the Content Drilldown?
  62. 62. It is helpful for websites that have subfolders.
  63. 63. It allows you to see top folders of content.
  64. 64. You can also see the top content within that folder.
  65. 65. The Content Drilldown Report
  66. 66. It looks similar to All Pages report.
  67. 67. So, what is its real distinguishing features?
  68. 68. It is the ability to see top sections.
  69. 69. This is instead of just top content pages.
  70. 70. What about the features of the Landing Pages?
  71. 71. The Landing Pages report
  72. 72. It lets you see the top pages on your website.
  73. 73. It’s the top pages on the website where visitors enter.
  74. 74. What do these data most likely determine?
  75. 75. It is really helpful for this question…
  76. 76. Which pages can convert visitors into leads or sales?
  77. 77. What can we see on Exit Pages?
  78. 78. The Exit Pages report
  79. 79. It shows the last pages people visit.
  80. 80. This is before they exit your website.
  81. 81. Why should you look at these pages?
  82. 82. This is to keep your visitors on your website.
  83. 83. This is for them to visit the website longer.
  84. 84. What could be the way to keep visitors?
  85. 85. It is to add more links to other pages.
  86. 86. How does your website perform in terms of speed?
  87. 87. This is now the Site Speed Section.
  88. 88. The Site Speed section contains crucial reports.
  89. 89. It identifies website areas you need to optimize.
  90. 90. The Site Speed overview report
  91. 91. Let’s take the description of the metrics.
  92. 92. First, it is the Avg. Page Load Time.
  93. 93. It is the average amount of time.
  94. 94. It’s the time it takes for pages to load.
  95. 95. It is from the initiation to the completion.
  96. 96. Second, let’s talk about the Avg. Redirection Time.
  97. 97. It’s the time spent in redirects before fetching a page.
  98. 98. Third, it’s the Avg. Domain Lookup Time.
  99. 99. It’s the time spent in DNS lookup for a page.
  100. 100. DNS means Domain Name System.
  101. 101. Fourth, what about the Avg. Server Connection Time?
  102. 102. It’s the time spent in establishing TCP connection for a page.
  103. 103. What is TCP then for better understanding?
  104. 104. TCP stands for Transmission Control Protocol.
  105. 105. Fifth, let’s have Avg. Server Response Time.
  106. 106. It’s the time a server takes to respond to a user request.
  107. 107. It includes the network time from the user’s location to your server.
  108. 108. Lastly, let’s talk about Avg. Page Download Time.
  109. 109. It’s the time to download a page.
  110. 110. The time here is the average time in seconds. .
  111. 111. With these metrics, you can have some improvements.
  112. 112. It includes reducing the size of images.
  113. 113. You may reduce the number of add-ons.
  114. 114. What are Page Timings?
  115. 115. The Page Timings report
  116. 116. It displays how long your most-visited pages take to load.
  117. 117. This is in comparison to the overall average load time.
  118. 118. This pertains to the load time for your website.
  119. 119. You should review pages with a higher- than-average load time.
  120. 120. For you to see what optimization options you have
  121. 121. What is the significance of Speed Suggestions?
  122. 122. The Speed Suggestions report
  123. 123. This is the detailed advice from Google.
  124. 124. This helps to optimize your specific pages.
  125. 125. This also includes steps for each suggestion.
  126. 126. How can we use User Timings?
  127. 127. The User Timing report
  128. 128. It measures how fast specific elements are.
  129. 129. It determines whether it affects the user experience.
  130. 130. For you to use this report, do this.
  131. 131. You implement custom code on your website.
  132. 132. How can we perform a search on our website?
  133. 133. You need to configure Site Search in your website.
  134. 134. What could see in the Site Search overview?
  135. 135. The Site Search Overview report
  136. 136. It displays the overall metrics for visitors.
  137. 137. These visitors use the search box on your website.
  138. 138. What is the significance of Usage?
  139. 139. The Usage Page report
  140. 140. It breaks down the number of visits.
  141. 141. This is versus the following:
  142. 142. search box used on your website
  143. 143. The search box not used on the website
  144. 144. Now, let’s understand the use of the Search Term.
  145. 145. Search Terms report
  146. 146. It displays the keywords entered into your search box.
  147. 147. Lastly, it is time to know Pages.
  148. 148. The Pages Report
  149. 149. It has the same metrics for search terms.
  150. 150. But, metrics are focused on pages where searches originated.
  151. 151. How can specific interactions on website be tracked?
  152. 152. You need to understand the use of Events.
  153. 153. You need to set up event tracking code first.
  154. 154. After this, you can see the following reports.
  155. 155. First, it is the Event Overview.
  156. 156. The Events Overview report
  157. 157. It displays the summary of visitors’ interactions.
  158. 158. You find quick reports that show these numbers.
  159. 159. It’s the number of events based on category.
  160. 160. It also shows action and label.
  161. 161. Second, what can we find in Top Events?
  162. 162. The Top Events Report
  163. 163. It displays the events with the most visitor interaction.
  164. 164. You can see the specific links that visitors are clicking.
  165. 165. This is by the moment they leave your website.
  166. 166. It helps you learn this…
  167. 167. What resources your visitors are most interested in.
  168. 168. What good can Pages do?
  169. 169. The Pages report
  170. 170. It shows the top pages where visitors interact.
  171. 171. It’s with the events you are tracking.
  172. 172. How can we use the Events Flow?
  173. 173. It displays the path visitors take.
  174. 174. It is from the moment they arrive…
  175. 175. to when they interact with your event.
  176. 176. How should you be able to use Publisher?
  177. 177. First, Link AdSense or Ad Exchange to your Analytics property.
  178. 178. What you could see then is an Overview.
  179. 179. It displays the revenue you’ve generated from Google Adsense.
  180. 180. What could you see on Publisher Pages?
  181. 181. It displays the top pages on your website.
  182. 182. It’s the pages that generate most Adsense revenue.
  183. 183. What about the things on Publisher Referrers?
  184. 184. It shows the referring the referring URLs driving visitors.
  185. 185. Now, it’s time to discover Experiments!
  186. 186. Create experiments by clicking this.
  187. 187. It allows you to conduct simple A/B testing.
  188. 188. You can see which landing pages variations perform best.
  189. 189. It’s with respect to meeting specific conversions goals.
  190. 190. What are the uses of In- Page Analytics?
  191. 191. In-Page Analytics Report
  192. 192. It’s the final component of the Behavior Section.
  193. 193. It lets you see your web pages.
  194. 194. This is along with your Google Analytics data.
  195. 195. What will you do first to use this?
  196. 196. Install the Page Analytics Google Chrome Extension.
  197. 197. It allows you to see this information.
  198. 198. The areas that get the most attention.
  199. 199. Google analytics gives a lot of data.
  200. 200. It’s about how visitors engage with your website’s content.
  201. 201. Behavior reports give you a number of data.
  202. 202. Insight into your top pages
  203. 203. Insight into top event interactions
  204. 204. The ability to improve your conversion rates
  205. 205. THANK YOU FOR WATCHING!

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