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19 Website Analytics Tools for Marketers


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Our curated list of 19 top website analytics tools for marketers. Both paid and free tools are listed.

Published in: Business
  • Those suggestions are appreciateable. But I was disappointed by not seeing web analytics like Gostats. You should have really added it. It's free. It has everything which a web analytics would need.
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19 Website Analytics Tools for Marketers

  1. 1. 19 Analytics Tools for Marketers Market Loudly™ and get your message heard.
  2. 2. 1 Adobe Analytics Adobe Analytics helps you gather, organize, analyze, and report on everything your customers do. Now you can turn your web analytics data into action - in real time.
  3. 3. 2 Cake CAKE's powerful SaaS solution will bring clarity to your multi-channel marketing campaigns and empower you with the insights to make intelligent marketing decisions. CAKE provides solutions that track, attribute and optimize the performance of digital marketing spend in real-time.
  4. 4. 3 Chartbeat Chartbeat's web analytics are built for everyone, including blogs, e- commerce shops, and niche content sites. Our real-time dashboard shows you what your website's visitors are doing right now, so you can take action immediately.
  5. 5. 4 Clicky In addition to standard per-page heatmaps, Clicky also lets you view heatmaps for individual visitor sessions, including segmentation. For example, you can view heatmaps only for visitors who completed a specific goal. Heatmap data is real time.
  6. 6. 5 Google Analytics Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
  7. 7. 6 Go Squared Real-time user-level analytics for sites and apps. Build personal relationships with your users, visitors and customers.
  8. 8. 7 IBM Analytics IBM marketing and merchandising solutions help you personalize and enrich the ways customers engage across digital and physical channels.
  9. 9. 8 Impact Radius Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. Our SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs.
  10. 10. 9 KISSmetrics Giving you the knowledge you need to make better decisions. KISSmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.
  11. 11. 10 Mint The original Mint. Mint is the only self-hosted, real-time, extensible web stats app. Satisfy your sweet tooth for site stats and get Minted!
  12. 12. 11 Mixpanel Mixpanel is the most advanced analytics platform in the world for mobile & web.
  13. 13. 12 Moz Analytics & David DuBois SEO Specialist "Moz builds easy to use, affordable tools that give me exactly what I need. It's easy for me to spend money with Moz knowing that Rand is a leader in the industry and understands exactly what us SEOs/marketers want."
  14. 14. 13 Open Web Analytics Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications.
  15. 15. 14 Piwik Piwik is the leading open source web analytics platform that gives you valuable insights into your website's visitors, your marketing campaigns and much more, so you can optimize your strategy and online experience of your visitors.
  16. 16. 15 Rival IQ Analyze your performance, gain critical insights and beat the competition across social media, SEO keywords and website content - with one easy tool! Rival IQ is a game-changer. Incredibly useful intelligence about the digital activities and successes of your competitors, delivered quick, easy and smart.
  17. 17. 16 Spring Metrics Often, all a visitor needs to convert is the right message at the right time. Use Spring Metrics visualizer to quickly identify your target visitors, then either choose from our preset segments or design your own to build the right message to display for that segment.
  18. 18. 17 StatCounter A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
  19. 19. 18 Webtrends Discover data-driven solutions and find new ways to reach your customers. We offer website analytics, measurement, testing & more. Learn more.
  20. 20. 19 Woopra Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.