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Mobile marketing - Mahesh Gangurde

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Mobile Marketing Is All Those Activities Which Connect Advertisers To Consumers Through Mobile Devices And Networks. Mobile Devices Include Phones, Pdas, Tablet, Smart Phones, Ipads .Some Mobile Devices May Only Be Open To A Few Advertising Channels (For Example, A Basic Cell Phone Can Receive Text Messages); While Other Devices Support Many Additional Possibilities, Including Mobile Internet Access, Video Messaging. For More VIsit www.maheshgangurdedigitalmarketing.com

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Mobile marketing - Mahesh Gangurde

  1. 1. MOBILE MARKETING
  2. 2. What Is Mobile Marketing? Mobile Marketing Is All Those Activities Which Connect Advertisers To Consumers Through Mobile Devices And Networks. Mobile Devices Include Phones, Pdas, Tablet, Smart Phones, Ipads .Some Mobile Devices May Only Be Open To A Few Advertising Channels (For Example, A Basic Cell Phone Can Receive Text Messages); While Other Devices Support Many Additional Possibilities, Including Mobile Internet Access, Video Messaging.
  3. 3. Who employs mobile marketing? Some examples of companies and industries active in mobile marketing include: 1) Google, Yahoo, and other internet-based companies 2) Technology companies such as Microsoft and Apple 3) News media companies, including CBS, the New York Times, and the Washington Post 4) Sports media companies, including ESPN 5) Brands, including Proctor & Gamble and Coca-Cola
  4. 4. How Does Mobile Marketing Work? Mobile Marketing Consists Of Ads That Appear On Mobile Smartphones, Tablets, Or Other Mobile Devices. And Mobile Apps Offer Their Own Unique And Tailored Mobile Ad Options.
  5. 5. Some Other Interesting Mobile Marketing Statistics: 80% Of Mobile Device Time In Spent On Apps. People Browse 70% More Web Pages On Tablets Than Smartphones
  6. 6. Retail Conversion Rates Are 2.2% On Tablets, Considerably Higher Than 0.7% On Smartphones, But Traditional PC Conversion Rates Are Still Highest At 3.3%
  7. 7. Mobile Searches Have Increased 200% Year Over Year In 2012 Mobile Is Predicted To Surpass Desktop In 2014
  8. 8. Facebook Also Allows Advertisers To Create Ads That Are Integrated Into Facebook’s Mobile App. Facebook’s Mobile Promoted Post Ads Integrate So Seamlessly With Facebook’s News Feed That Users Often Don’t Realize They’re Looking At Ads.
  9. 9. In-game Mobile Marketing: In-game Mobile Marketing Refers To Mobile Ads That Appear Within Mobile Games, In-game Ads Can Appear As Banner Pop-ups, Full-page Image Ads Or Even Video Ads That Appear Between Loading Screens.
  10. 10. Google Adwords - Call-only Campaigns You Can Now Create A Campaign That Exclusively Targets Mobile Devices — I.E., Smartphones — Where The Call-to-action Or Conversion Event Is A Phone Call. The Campaign Behaves Similarly To Current Search Campaigns, Except For The Focus On Mobile And The Ads Are A Little Different. There Are Many Advertisers That Seek A Phone Call For The Desired Conversion Action. These Are Mainly Service-based Businesses — A Plumber, A Pest Control Company, A Lawyer, A Hair Stylist — Where Setting Appointments Is The Primary Goal.
  11. 11. Google Adwords - Call-only Campaigns Call-only Campaigns Will Give Businesses A New Way To Reach Potential Customers By Putting Their Business Right In-front Of Searchers As They Are Searching. Potential Customers Will See The Business’ Phone Number, Business Description And Call Button.
  12. 12. Creating Ads With Deep Links App Engagement Ads On The "Search Network" Allow You To Show Ads To People Searching On Google Who Already Have Your App. When You Create These Ads, You’ll Be Able To Use "Deep Links" To Send People To The Location In Your App That Relates Most Closely To What They Were Searching For On Google
  13. 13. App Engagement Ads Only Show To People Who Already Have Your App Installed. When Someone Clicks On Your Ad, It Will Open The App And Take Them To The Screen In Your App You’ve Specified With Your Deep Link.
  14. 14. Deep Link : A Type Of Destination URL In An Ad That Takes People To A Specific Page In An App. For Ads On The Web, You Can Use A Simple Destination URL, Such As Www.Example.Com, To Send People To Your Website Landing Page. To Send People Straight To An A Product Page On That Website, You Could Use A Different URL, With A Little More Information: Www.Example.Com/Product_1234. For Mobile Apps, These Urls Are Called Deep Links.
  15. 15. Example : deep link like for talking tom cat 2 com.outfit7.talkingtom2free

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