Mobile advertising is becoming increasingly popular due to the rising number of smartphone users. By the end of 2013, more people are expected to access the internet via their phones than computers. Businesses have a vast potential customer base to advertise to through mobile platforms. Mobile ads can be targeted based on customer attributes like location, gender, age, and mobile type, allowing businesses to improve their conversion and return on investment. Popular mobile ad formats include banner ads, SMS, MMS, in-app videos, and interactive ads.

1. Understanding Smart Phone Marketing

2. Today the mobile advertising platform is reaching great heights.

3. The main reason for this excitement is the sheer number of people who own cell phones, and in particular smartphones.

4. Their number is certainly dramatically rising and by the end of 2013 it is estimated that more people will access the internet via their phone than their computer.

5. Also from an advertisers perspective, the amount of the population which can be covered by this method of marketing is really mind-boggling.

6. Therefore, businesses have a vast base of prospective customers to advertise to.

7. There are also few other facets which make this form of advertising a hit amongst businesses.

8. The power to pinpoint your target market is one of the best features of mobile advertising wherein you can easily target your customers by gender, age, location, country, connection type and mobile platform.

9. This really helps businesses in their conversion to sale ratio, which allows them to make better ROI.

10. Mobile advertising is accomplished in many ways but mostly it is done in the form of banner ads.

11. Popular places to place mobile banner ads are the top or bottom of the mobile browser page.

12. Other popular forms of mobile advertising are SMS ads, MMS adverts, ads within mobile games or in-application and video ads which appear during loading time.

13. Another great advantage of mobile advertising is that it's effectiveness can be easily measured using various means, like number of clicks or views.

14. With the latest introduction of interactive ads, people can even interact with the advertiser through the ad.

15. When a new product is created, the company wants to spread the word about their product to large number of potential customers.

16. This has become possible now with mobile advertising as it has the potential to reach audiences like never before. Companies can now influence an entirely new segment of prospective customers.

17. Businesses can purchase mobile ads from ad publishing companies which help them in reaching out to millions of prospective customers.

18. Only a small fee is charged by the ad publishing companies when any mobile user clicks on their ads.

19. This ensures that businesses only pay for direct leads and interested companies.

20. This kind of advertising permits businesses to ensure that they are spending their money on only those ads that will benefit their operations and returns.

21. Companies can also choose the type of target audience they would like to reach with their ads.