4 Mobile Marketing Goals


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4 Mobile Marketing Goals.

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4 Mobile Marketing Goals

  1. 1. 4 Mobile Marketing Goals http://www.urmobile.com Increase Sales New Customer Acquisition Brand Awareness of a New Product or Service Meeting Customer Expectations
  2. 2. <ul><li>Smartphones are the new personal shopping assistants. </li></ul><ul><li>According to ABI research &quot;This emerging mobile channel </li></ul><ul><li>will be one of the defining marketing methods of the new </li></ul><ul><li>decade.&quot; </li></ul><ul><li>Most companies have taken notice and are rushing to </li></ul><ul><li>implement mobile. However companies need to first decide </li></ul><ul><li>what their goals are. </li></ul><ul><li>Increase Sales </li></ul><ul><li>New Customer Acquisition </li></ul><ul><li>Brand Awareness of a New Product or Service </li></ul><ul><li>Meeting Customer Expectations </li></ul>Here are 4 mobile marketing goals worth mentioning and how to achieve them.
  3. 3. According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.
  4. 4. Action: Create a Mobile Website Increase Sales 1. <ul><li>If your firm has a website for the web - you need to have a </li></ul><ul><li>mobile optimized website for the small screen. </li></ul><ul><li>The mobile Website will be the foundation of your mobile </li></ul><ul><li>strategy. </li></ul>
  5. 5. <ul><li>Users carry their smartphones everywhere and are using them </li></ul><ul><li>for all life decisions. </li></ul><ul><li>Be found on mobile search when users are searching for </li></ul><ul><li>information/products/services related to your industry. </li></ul>New Customer Acquisition 2.
  6. 6. <ul><li>Submit your mobile website to mobile search engines and </li></ul><ul><li>directories. </li></ul><ul><li>Use Mobile Search Ads which direct users to your mobile </li></ul><ul><li>website or mobile landing pages. </li></ul>Text Ads Click-to-call Location Extensions New Customer Acquisition 2. Action: Be Found On Mobile Search http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image:
  7. 7. <ul><li>Mobile is changing the way content is consumed and is bridging </li></ul><ul><li>the physical and digital channels. </li></ul>Brand Awareness of a new product/service 3. <ul><li>For ex Nissan is implementing QR codes in all its 2012 </li></ul><ul><li>model year lineup. </li></ul><ul><li>All the 2012 Altima and Sentra display the QR codes - which once </li></ul><ul><li>scanned with the camera on your phone will take you to a car </li></ul><ul><li>specific landing rich landing page  having all the information you </li></ul><ul><li>need.  </li></ul>
  8. 8. Car specific mobile landing pages will be highly engaging with rich media. 3. <ul><li>Video based product overviews </li></ul><ul><li>Image gallery </li></ul><ul><li>Incentive offers </li></ul><ul><li>Dealer inventory </li></ul><ul><li>Request a quote capability </li></ul><ul><li>Join mailing list request </li></ul><ul><li>Dealer location support  </li></ul>Brand Awareness of a New Product/Service (cont)
  9. 9. If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc
  10. 10. <ul><li>Your firm needs to embrace the mobile channel to meet ever </li></ul><ul><li>changing customer expectations. </li></ul><ul><li>Google research shows that 70% of consumers use their </li></ul><ul><li>smartphones while shopping because customers want to save </li></ul><ul><li>money. </li></ul>Meeting Customer Expectations 4. http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html Image:
  11. 11. <ul><li>Offer discounts and promotions using mobile coupons </li></ul><ul><li>Use Google Ads with Offers </li></ul>Action: Use the mobile channel to save customers money 4. Meeting Customer Expectations http://www.google.com/ads/mobile/advertisers/adformats/offers.html Image:
  12. 12. Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.
  13. 13. http://www.urmobile.com/ Contact Us Your mobile strategy