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HELLO
REGGIE BORGES
LYNNE D JOHNSON
Sr. Account Executive
Brand Strategy & Marketing
@RBS07
Dir. Digital & Social
Brand Strategy & Marketing
@lynneluvah
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THE POWER OF PINTEREST
ENGAGING AUDIENCES ONE PIN AT A TIME
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INSIGHTS:
• Pinterest: What It Was…What It’s Become?
• Why It’s Important
• Consumers And Pinterest
• Why Should Clients Care
• How Brands Use Pinterest
• Problems With Pinterest
• Measuring Pinterest Campaigns
• The Competition Mounts Up
• What The Future Holds
• Q&A
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WHAT IT’S BECOME
More than 28 million users as of
December 2012, up from 7.5
million a year ago
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WHY IT’S IMPORTANT
• 16th most popular
website in the U.S.
• Nearly 1/2 of all
Pinterest users are
Americans
• More than 80% of
users are women
• 70% of users say it’s
shopping inspiration
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“Customers are following fewer retailers because
of concerns about information sharing and privacy.
When they did follow, more often they’re doing so
on online bulletin board Pinterest.”
-- 2012 Social and Mobile Commerce Study
HOW CONSUMERS USE
PINTEREST
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“The number one reason women pin clothing and
fashion is to get ideas. The number one reason
men pin clothing and fashion is that they are
items they plan to buy.”
–Jay Baer,ConvinceandConvert.com
ITS IMPACT ON WOMEN
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WHY SHOULD CLIENTS CARE
On average, Pinterest users, spend $80
per order, by far the leader and twice
the amount of Facebook.
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HOW BRANDS USE PINTEREST
• Storytelling
• Engagement
• Inspiration
• Thought Leadership
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HOW B2B BRANDS USE
PINTEREST
• Strong visuals are key for any Pinboard
• Key themes, and do not waver from that
• Don’t be all business all the time
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THANK YOU
REGGIE BORGES
LYNNE D JOHNSON
Sr. Account Executive
Brand Strategy & Marketing
@RBS07
Dir. Digital & Social
Brand Strategy & Marketing
@lynneluvah