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Building Your Brand Through Blogging

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A presentation of the Ad Council's Blogging 101 on Jan. 26, 2010

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Building Your Brand Through Blogging

  1. 1. Building Your Brand Through Blogging
  2. 2. Building Your Brand Through Blogging Lynne d Johnson SVP, Social Media Advertising Research Foundation Twitter: @lynneluvah Slideshare: http://www.slideshare.net/lynneluvah
  3. 3. Communicating Your Message <ul><li>Brand Awareness </li></ul><ul><li>Expertise </li></ul>GOALS:
  4. 4. Communicating Your Message <ul><li>Human Resources </li></ul><ul><li>Technological Resources </li></ul>CHALLENGES:
  5. 5. Community of Experts
  6. 6. Community of Experts
  7. 7. Community of Experts
  8. 8. Blog Partnerships
  9. 9. SEO - Headlines - Distribution <ul><li>Clarity </li></ul><ul><li>Professionalism </li></ul><ul><li>Voice </li></ul><ul><li>Punctuation </li></ul><ul><li>Profanity </li></ul><ul><li>Buzz </li></ul>
  10. 10. SEO - Headlines - Distribution <ul><li>Clarity </li></ul><ul><ul><li>Yes: Race, journalism and blogging, part 2: Becoming actors, not objects, in the media system, With our apologies to the rest of flight 985 </li></ul></ul><ul><ul><li>No: Religion? (Part 1 of x) </li></ul></ul><ul><li>Professionalism </li></ul><ul><ul><li>Yes: Bay Area Blogger of the Week # 44, A Conversation With Lucy Hooberman about Mentoring World Wide </li></ul></ul><ul><ul><li>No: News Analysis: Mideast questions abound </li></ul></ul><ul><li>Voice </li></ul><ul><ul><li>Yes: I'll Take That In Tens And Twenties, Thanks. </li></ul></ul><ul><ul><li>No: It's a Jungle Out There! </li></ul></ul>
  11. 11. SEO - Headlines - Distribution <ul><li>Punctuation </li></ul><ul><ul><li>Yes: Hot! Live! Mommybloggers!, Denise's Travel Advice for Better Health - Be Prepared! </li></ul></ul><ul><li>Profanity </li></ul><ul><ul><li>Fuck, the Dilemna </li></ul></ul><ul><ul><li>To Curse or Not to Curse </li></ul></ul><ul><li>Buzz </li></ul><ul><ul><li>Yes: Fugga Abdul </li></ul></ul><ul><ul><li>No: Will Jen Hate Oprah for Guesting Brangelina and Baby Shiloh? </li></ul></ul>
  12. 12. SEO - Headlines - Distribution
  13. 13. SEO - Headlines - Distribution <ul><li>Search Engines </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Social Media </li></ul>
  14. 14. Social Media
  15. 15. Social Media Distribute:
  16. 16. Social Media Listen:
  17. 17. Social Media Listen:
  18. 18. Social Media Listen:
  19. 19. Social Media Listen:
  20. 20. Thank You! Lynne d Johnson SVP, Social Media Advertising Research Foundation Twitter: @lynneluvah Slideshare: http://www.slideshare.net/lynneluvah

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