&              Timeline for BrandsPINTEREST/FACEBOOK TIMELINE FOR BRANDS   LYNNE D JOHNSON       @LYNNELUVAH
WHY SHOULD WE CARE ABOUT PINTEREST?      PINTEREST/FACEBOOK TIMELINE   LYNNE D JOHNSON   @LYNNELUVAH
FASTEST GROWING SOCIAL NETWORK                 15000000                                                                   ...
IT’S A TRAFFIC DRIVER CONTENDER                   30                  22.5                   15                   7.5     ...
IT’S A DAILY TIME SUCK                                                           3.3 MINS                                 ...
WHO’S USING PINTEREST?                         17%                                                                        ...
WHAT ARE THEY PINNING?                                                     17.2%                                          ...
HOW ARE BRANDS USING PINTERST?    PINTEREST/FACEBOOK TIMELINE   LYNNE D JOHNSON   @LYNNELUVAH
BERGDORF GOODMANSTRATEGY• Tends• New Arrivals• Lifestyle/InterestsSTATS• 11,000 + Followers                        PINTERE...
KATE SPADESTRATEGY• Tips on how to live and dress colorfullySTATS• 28,000 + Followers                                     ...
MICHAEL KORSSTRATEGY• Behind the scenes NY Fashion Week content including:hair, makeup, and sketchbooks• Integration w/soc...
CALYPSO PINTEREST FAN ENGAGEMENTSTRATEGYCalypso St. Barth partnered with the fourth most followedPinterest user, Christine...
BEST PRACTICES FOR PINTEREST• ASSESS IF YOUR TARGET IS ON PINTEREST AND HOW THEY’RE USING IT• CREATE YOUR PRESENCE AND TEL...
FACEBOOK TIMELINE IS HERE.IT OFFERS AN OPPORTUNITY FOR BRANDS TO VISUALLY               SHARE THEIR STORIES.            PI...
LOUIS VUITTON TIMELINEANATOMY OF A TIMELINETimeline tells history looking at monumental moments:• First workshop opening 1...
BURBERRY TIMELINESTRATEGYTimeline includes milestones from the companyʼsfounding in 1856 to vintage ad campaigns, to live ...
COLDPLAY TIMELINESTRATEGYSpotify and YouTube videos help band tell storyof musical career along with a journey through the...
RED BULL TIMELINE CONTESTSTRATEGY“Redbull Timeline Timewarp” a game that ended March 15,was a scavenger hunt for fans, rew...
VERIZON CO-COLLABORATES WITH CONSUMERSSTRATEGYFans submit photos from their phones or tablets for a chanceto win a tablet ...
FACEBOOK TIMELINE APPSSTRATEGYIntegrate influencers into the brand and let them help to tellthe story. Adds a new stream of...
BEST PRACTICES FOR FACEBOOK TIMELINE• PLAN YOUR CONTENT STORY - BEGINNING, MILESTONE, NOTABLE CAMPAIGNS, PRODUCT LAUNCHES•...
&              Timeline for BrandsPINTEREST/FACEBOOK TIMELINE FOR BRANDS   LYNNE D JOHNSON       @LYNNELUVAH
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Pinterest and Facebook Timeline For Brands

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As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices.

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Pinterest and Facebook Timeline For Brands

  1. 1. & Timeline for BrandsPINTEREST/FACEBOOK TIMELINE FOR BRANDS LYNNE D JOHNSON @LYNNELUVAH
  2. 2. WHY SHOULD WE CARE ABOUT PINTEREST? PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  3. 3. FASTEST GROWING SOCIAL NETWORK 15000000 2,702.2% 11250000 7500000 3750000 0 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 fig 1: COMSCORE U.S. UNIQUE VISITORS PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  4. 4. IT’S A TRAFFIC DRIVER CONTENDER 30 22.5 15 7.5 0 Linkedin Google+ Reddit YouTube Pinterest Twitter Google Stumbleupon Facebook fig 1: SHAREAHOLIC JAN 2012 DATA PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  5. 5. IT’S A DAILY TIME SUCK 3.3 MINS 12.1 MINS 15.8 MINS 16.4 MINS PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  6. 6. WHO’S USING PINTEREST? 17% 56% 44% 83% fig 1: US DEMOGRAPHICS fig 2: UK DEMOGRAPHICS Male Female Male Female PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  7. 7. WHAT ARE THEY PINNING? 17.2% 12.4% 48.2% 11.7% 10.5% fig 1: RJ METRICS POPULAR BOARD CATEGORIES Home Arts & Crafts Style/Fashion Food Other PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  8. 8. HOW ARE BRANDS USING PINTERST? PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  9. 9. BERGDORF GOODMANSTRATEGY• Tends• New Arrivals• Lifestyle/InterestsSTATS• 11,000 + Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  10. 10. KATE SPADESTRATEGY• Tips on how to live and dress colorfullySTATS• 28,000 + Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  11. 11. MICHAEL KORSSTRATEGY• Behind the scenes NY Fashion Week content including:hair, makeup, and sketchbooks• Integration w/social media accounts to drive trafficSTATS• 19,000 + Board Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  12. 12. CALYPSO PINTEREST FAN ENGAGEMENTSTRATEGYCalypso St. Barth partnered with the fourth most followedPinterest user, Christine Martinez, because she is a Calypsoshopper and her boards represent the brand. She was invitedto fly to St. Barthʼs to “live pin” images from a photo shoot.STATS• Christine Martinez 977,000 + Followers• Island Photoshoot Board 572,000 + Followers• Calypso St Barth 863 Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  13. 13. BEST PRACTICES FOR PINTEREST• ASSESS IF YOUR TARGET IS ON PINTEREST AND HOW THEY’RE USING IT• CREATE YOUR PRESENCE AND TELL A STORY• ADD “PIN IT”BUTTON TO SITE AND SITE CONTENT - INTEGRATE W/SITE AND OTHER SOCIAL MARKETING• CREATE CONTEST - ENCOURAGE FANS/FOLLOWERS TO FOLLOW AND CREATE WISHLISTS/BOARDS, (LIKES/REPINS)• CROSS PROMOTE• BE INSPIRATIONAL, DON’T JUST PROMOTE PRODUCTS - VISUAL, APPEALING CONTENT• SEE WHAT YOUR VISITORS ARE PINNING, REPINNING AND PIN MORE OF THAT• WATCH AND LEARN FROM THE BEST PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  14. 14. FACEBOOK TIMELINE IS HERE.IT OFFERS AN OPPORTUNITY FOR BRANDS TO VISUALLY SHARE THEIR STORIES. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  15. 15. LOUIS VUITTON TIMELINEANATOMY OF A TIMELINETimeline tells history looking at monumental moments:• First workshop opening 1859• Creation of Noe bag 1932 COVER PHOTO• Commencement of Marc Jacobs 1997 855 X 320 PROFILE PHOTO 180 X 180 APPLICATIONS BANNER ABOUT 11 X 74 IMAGES 255 CHARAC DESCRIPTION MILESTONE 843 X 403 PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  16. 16. BURBERRY TIMELINESTRATEGYTimeline includes milestones from the companyʼsfounding in 1856 to vintage ad campaigns, to live streams ofits fashion shows today and collections available.Pop culture appeal - linking apparel and accessories tomovies they appeared in. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  17. 17. COLDPLAY TIMELINESTRATEGYSpotify and YouTube videos help band tell storyof musical career along with a journey through thebandʼs discography.Timeline enables users to view which time periodsthey have an interest in learning more about. HIGHLIGHTED POSTS PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  18. 18. RED BULL TIMELINE CONTESTSTRATEGY“Redbull Timeline Timewarp” a game that ended March 15,was a scavenger hunt for fans, rewarding them with prizesfor finding clues throughout the brandʼs timeline. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  19. 19. VERIZON CO-COLLABORATES WITH CONSUMERSSTRATEGYFans submit photos from their phones or tablets for a chanceto win a tablet and be featured as the cover photo. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  20. 20. FACEBOOK TIMELINE APPSSTRATEGYIntegrate influencers into the brand and let them help to tellthe story. Adds a new stream of user behavior beyond the like,showing more activity on sites, such as “read,” “listened to,”“favorited.” Enables more amplification.STATS• Pinterest increased user visits > 60%• Goodreads increase users 77%• Pose 500% increase daily signups to mobile and web PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  21. 21. BEST PRACTICES FOR FACEBOOK TIMELINE• PLAN YOUR CONTENT STORY - BEGINNING, MILESTONE, NOTABLE CAMPAIGNS, PRODUCT LAUNCHES• USE THE COVER PHOTO TO CREATE A VISUAL IMAGE OF YOUR BRAND - NO PROMOS, CONTACT INFO, OR CTAS• HIGHLIGHT POSTS TO EXPAND ACROSS THE PAGE (2 COLUMNS)• USE PRIVATE MESSAGES FOR CUSTOMER SERVICE• USE TABS WISELY - ONLY THREE REMAIN ABOVE THE FOLD AFTER THE PHOTOS TAB (EIGHT BELOW THE FOLD)• CREATE A TIMELINE APP TO LET USERS SHARE YOUR STORY ON THEIR TIMELINE- POLYVORE, PINTEREST, SHOEDAZZLE, SPOTIFY, MOG• CONSIDER PAID ENGAGEMENT TO DRIVE OVERALL ENGAGEMENT - SPONSORED STORYTELLING• IT’S ALL STILL ABOUT CREATING ENGAGING CONTENT BECAUSE MOST PEOPLE ARE INTERACTING WITH BRANDS IN THEIR NEWSFEEDS AND NOT ON THEIR PAGES PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  22. 22. & Timeline for BrandsPINTEREST/FACEBOOK TIMELINE FOR BRANDS LYNNE D JOHNSON @LYNNELUVAH

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