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The Digital Consumer: How Today’s Buyer Has Changed

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The Digital Consumer: How Today’s Buyer Has Changed
Marcus Sheridan, The Sales Lion

Published in: Business
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The Digital Consumer: How Today’s Buyer Has Changed

  1. 1. The Digital Buyer: How Today's Buyer has Changed and What We Must Do About It Marcus Sheridan www.TheSalesLion.com
  2. 2. 70%(zero moment of truth)
  3. 3. I used to be a pool guy..
  4. 4. They ask. You answer.
  5. 5. The Most Prolific Marketing Model in the World…
  6. 6. • Cost • Problems • Vs/Comparisons • Reviews • Best The Big Five:The subjects that move every buying decision, in every industry, period.
  7. 7. #inbound12
  8. 8. $4,500,000.00 Off one-single article
  9. 9. Vs. & Compare
  10. 10. Reviews/The Best
  11. 11. /
  12. 12. How many pages of your website would a potential client/customer be willing to read?
  13. 13. 30
  14. 14. For 7 years, we’d been selling the wrong way...
  15. 15. Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period. 105
  16. 16. Marcus1@thesaleslion.co m Read It! (Because it’s Awesome)

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