7. Customers Are Asking Themselves
• Did I make the right
decision?
• Can I trust you?
• Will it turn out like I
expected?
8.
9. • 32% of new customers will leave within the
first year.
– Over 20% of those people leave without
conducting a single transaction
– Over 50% of those people leave within the
first 100 days
Banking
25. 52% of Small Business Report Moderate to High
Revenue Growth From Customer Marketing
26. And here’s why…
It costs less to market to your existing
customers than it does to acquire a
new one.
Companies who are engaging both their
customer AND their employees see a
240% increase in performance related
outcomes.
27.
28. “Pam, I’m not that creative and
wouldn’t even know where to start.”
44. The Main Street Advantage
Being excellent is highly
profitable:
7 out of 10 customers said
they were willing to
spend more with
companies that provide
an excellent customer
experience
.American Express Survey, 2011
51. Think about how businesses in your
community are creating an exceptional
customer experience
52. RATE YOURSELF
What are 3 things that your program or business
is doing right based on this presentation?
53.
54.
55. So now you know…
• Where opportunity for sales growth lies
• How to create a buying experience that results
in lasting loyalty
56. Our success stands for it self, so let’s chat!
720. 480. 7655
Pamela@TheParagonEffect.com
Your next step…
57. Please complete the session evaluation on the conference app
before you leave the room.
Thank you!
Editor's Notes
How many of you love a death defying ride? Look around the room, about 50% of you have your hands raised. Small biz owners are a rare bunch and are risk takers by nature. But if you ask the average person out there, it’s like 5-10% The average person doesn’t like roller coaster rides AND YET that’s what you’re subjecting your customer to every single day when they do business with you.
When a customer begins to interact with you, the clock starts ticking.
They are making decisions very quickly and they’re asking themselves…
The seeds of lasting loyalty are planted in this first few moments and whether they germinate, take root and thrive it is all on you. This is what we’re going to cover today.
There is all of this and there is some overlap, but we only have time today to focus on this one part, Engagement, because this is really the front end of a transaction, right? This is how we greet someone to our business and when they are making early decisions about whether they like you.
Tie this back to Employee Synchronicity Paragon
So while you may be looking to expand your brand awareness through mobile marketing or social media ads, the low hanging fruit and the fastest way to cash is actually with your existing customers.
Let me show you the first thing you can do to start this process. If you focused on this one area of welcoming, there’s gold.
Transition statement of how the welcome leads to increased sales