Part of my media studies coursework, evaluating my media product.

1. +
Evaluation Question 4
“Who would be the audience for your media
product?”

2. +
What do the BBFC say?
(From the BBFC website)

3. +
How does that apply
to my product?
 As mentioned, a 12 rated film cannot have aggressive use of
swearing or too much violence. However, my character
immediately uses swearing in the opening monologue and not
in the use of a ‘pun’ as mentioned in the BBFC requirements.
 Moreover, I would expect my film to have extreme violence as it
is a gangster movie, so weapons such as knives, guns would
be involved, including rather graphic scenes of violence. I
therefore have concluded that my film would be rated 15, so
the audience would be those of fifteen years or older.
(From the BBFC website)

4. +
Social Group Target Audience
 Naturally, any form of gangster films always attracts teens and
young adults. This is because teens like to rebel, much like a
gangster would.
 For example, the 2015 film ‘Legend’ was very popular within
my age group. I saw a lot of teens posting clips of it on social
media, and that naturally proves that teens love violent,
confident gangsters like the Krays.
 I tried to re create that rebellion in my character to create this
attraction to the target audience who are young and open
minded.

5. +
All I needed to do
was search “Tom
Hardy Legend”
on twitter.
As you can see,
these fans are all
teens or young
adults, the
evidence proves
it right.

6. +
British Pride
 Moreover, Londoners tend to be proud of their heritage and
background. My film, despite being set in New York, will be
rather British. This is evident naturally in the townhouses in the
street, the tubes and the cockney accent in my character.
Keeping this British touch throughout the film will encourage
those patriotic types in the audience to be ‘proud’.
 I would employ this by having my character keep his British
cockney ways, with his stubbornness and seriousness. In the
film, ‘The Long Good Friday’ (1980), the main character himself
shows the US how it’s done, with the line,
‘Us British, we’re used to a bit more vitality, imagination, jutting a
Dunkirk spirit, know what I mean?’

7. +
Conclusion
 Young adults, teens- they like the idea of rebelling, and would
therefore relate to the gangster
 Patriotic Londoners- The main character in the film would keep
his British charisma throughout the entire film, even when doing
business in New York
 Adults (15+)- Looking at the BBFC guidelines, my feature film
would fit into the 15 age rating because of graphic violence,
constant swearing and weaponry.