1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Isaac
My idea for a name was ‘Yowsa’
which I thought was good name
as it stands out. My Idea for a
slogan was ‘Bring the surprise’.
Rainbow, because it would
stand out just like the
name.
Lucy and Tom both thought that it
was good because it is a chewing
gum for younger people.
They both thought that a
disadvantage would be that it
would be more expensive because
there will be multiple flavours.
Tom
Tom’s idea for a name was
Hocus Pocus. He thought it was a
good name beause it relates to
magic.
Pink, blue, red and green. Lucy thought that it was different
to everything else. I thought that it
was fun and bright.
Lucy and I both thought that it
could rule out the older
generation.
Lucy
Lucy’s choice of name was
‘Rainbow’. She thought that this
would be good as rainbows
appeal to young people. Her
choice of slogan was ‘Better than
skittles’.
Lucy’s choice of colour was
multi coloured so that it
would appeal to the
younger generation like the
name.
Tom and I both thought that it was
different to everything else.
We both thought that it would be
hard to get started because it is a
new product.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Hocus Pocus ‘Makes You Focus’ We all thought that our
chosen colours should be
purple, blue, black and
pink.
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