1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Tom Fearon
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Tom Fearon
My idea for a name was ‘Hocus
Pocus’. I believe that it’s a good
name because it relates to
magic. My idea for a slogan was
‘Makes you Focus’.
My choices of colours were
pink, blue, red and green.
Lucy thought that it was different
to everything else. Isaac thought it
was fun and bright.
Lucy and Isaac both thought that it
could rule out the older
generation.
Isaac Farmer
Isaac’s idea for a name was
‘Yowsa’ which he thought was a
good name as it stands out. His
idea for a slogan was ‘Bring the
Surprise’.
He thought that a Rainbow
colour would be best as it
stands out just like the
name.
Lucy and I both thought that it was
good because it is a chewing gum
for younger people.
We both thought that a
disadvantage would be that it is
more expensive because there will
be multiple flavours.
Lucy Froud
Lucy’s choice of name was
‘Rainbow’. She thought that this
would be good as rainbows
appeal to young people. Her
choice of slogan was ‘Better than
skittles’.
Lucy’s choice of colour was
multi coloured so that it
would appeal to the
younger generation like the
name.
Isaac and I both thought that it was
different to everything else.
We both thought that it would be
hard to get started because it is a
new product.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
We all thought that our final
name should be ‘Hocus
Pocus’.
We all thought that our final
slogan should be ‘Makes You
Focus’.
We all thought that our
chosen colours should be
purple, blue, black and
pink.
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