Identity programme for YES (Young Energy), a Reliance Energy initiative

1. DESIGN

3. Children like to doodle on books and draw mustaches on photographs. They are the original interactive beings in a digital age and the YES logo salutes them. The logo invites participation: a child can colour it, add bits of collage to it, add texture to it. All it takes is a bit of involvement and imagination, which indeed, are also what it takes to save energy.

8. Every piece in the YES identity program conveys an energy-saving message. Can business cards (for YES club kids and guides) and envelopes can make that point?

11. Can a calendar tell more than the dates? How can it help you save energy?

17. Pledge cards distributed by kids to grown-ups in their building asking them to save energy. (And there are five good ways to do it.)

22. The YES programs had various workshops for kids. An invitation for an Origami workshop introduces the idea of the workshop as well..

24. Color pencils for kids? Look again: arrange the pencils in the right order (hint: what are the colors of the rainbow?) and they reveal energy-saving message.

26. A coffee mug too can help you save energy. Indeed so can T-shirts and computer wallpapers.

31. Environmental design— wall art, banners, flags— for schools and YES venues.

38. The YES identity program won a silver at last year’s Goafest awards.