1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Aaron
Chew goo. They chose this
because it was it was a play of
words and catchy. It rolled of
your tounge and people would
remember this name.
Bright blue like extra gum
packaging.
It’s a nice colour simple colour,
not to in your face.
Not eye catching and already been
done by other brands. It’s a boring
simple colour.
Maisie
Chew chew. They chose this
because of the word play and
because it repeats the same
word twice. They also liked the
idea of just having ‘chew’
because it was simple and
sweet.
Rainbow packaging to go
with the different colour
gum ideas. Representing
all the types of gum in the
packet.
Bright colours stands out , eye
catching! Different from any other
gum brand that we had
researched or purchased.
Not relevant to the gum brand, no
one will know what it is when
seeing it.
Bea
Rainbow goo. I chose this
because this is exactly what it is.
The product is rainbow and I
liked the idea of the main
feature being goo throughout
the project idea.
Dripping goo coming down
from the top of the
packaging. To represent
the goo from inside the
gum and every gum will
have a different coloured
goo.
Matches the style of the gum, eye
catching and different from any
other brand. Is relevant to the
name of our gum and the colour
are also relevant.
The name Is a boring and
uncreative name and there is
better ideas than that. The name
is too long and isn’t very catchy to
the users.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Chew goo
What colour
goo will you
chew?
Multi colours /colours of
the goo. Colours of the
rainbow (red orange
yellow green blue indigo
violet and pink which is
not in the rainbow.
8 different flavours and colours
White outer shell on all gum. Also it will be a black
background so the colours stand out further on the
shelf.