The document discusses film idents, which are short visual images that appear at the start of films to identify the production company. Idents last around 10 seconds and help audiences recognize the type of film they are about to watch. The BBC was the first channel to use a logo between programs in the 1950s to identify the channel. Technology has advanced ident styles from plain black and white images to short clips in color. Film idents change depending on the type of film, with darker idents used for films like Harry Potter that involve bad events, while lighter idents signal a happier film.

1. IDENTS
RESEARCH

2. WHAT IS AN IDENT?
It’s a short visual image to help you to identify which company has
made the film. Which is why ident is just short for identify. It
appears at the very start of a film, it last for around ten seconds. It
also helps the audience tell what type of film there about to watch
to grab there attention to get them excited to watch the rest of the
film for example; if the Walt Disney ident appears people
automatically know they are watching a fairy tail type film where
Todorvo’s theory of disequilibrium occurs and their will always be a
perfect happy ending.

3. HISTORY
BBC was the first channel to present a logo in between
programmes to identify it’s channel this was in the early 1950s.
Due to the advancement of technology, the type of idents have
changed. Back in the 1950s a plain black and white image was
used, however now they are short clips full of colour and are used
absolutely everywhere to advertise their company.
The first ever ident used was from 1953 to 1960. the rings around
the centre dot would rotate and the wings would flash, a jingle
created by a harp came with it. In 1969 came along the first ever
colour ident, the colours were black and blue and was used for a
globe.

4. DIFFERENT IDENTS IN FILM;

5. DIFFERENCES
Idents always change depending on the type of film your watching. For example; if you were
watching Harry Potter the warner brothers ident would look like this
This is due to if you have ever watched Harry
Potter you would see the ident dark and
mysterious to show that something bad is
going to happen which it does, in a way an
ident also acts as a warning to say what the
film is like.
However if you were to watch something that
not a lot of bad things happen the ident would
look like this to show it’s a happier lighter film.