An ident is a short sequence shown on television between programmes to identify the channel. To the general public, idents help recognize shows and films by representing the genre and intended audience of the channel. For television channels, idents can represent the type of content generally shown on that channel through their design and style. For a film production team, including an ident may help them identify whether to work with larger or smaller production companies based on whether their film is a large-scale production or smaller independent film.

1. What is an Ident?
Ruby Millard

2. Definition
‘Short for identification, especially in informal or
technical use.’
‘A short sequence shown on television between
programmes to identify the channel.’

3. What I think this means
Form the definition I presume it to be clips like ‘20th century’ which is
before the cartoon ‘The Simpsons’. At the end of the show there is also
a animated clip of people sitting in a cinema ans the sound of some
saying ‘shh’ is played. I also presume that this is a from of ident.

4. Search on Idents

5. What an ident is to the public
To the general public an ident can help them recognise certain types of
shows and films that they like to watch. For example as soon as the
Disney ident appears on a television screen we know that the film we
are about to watch is suitable for most children as the company only
makes children's films. It would be odd if we were to see it before a
horror movie.
For television channels idents are also important as they can represent
the genre which is genrally shown and the audience who watch it. For
example the BBC 1 isent is fairly simple and has a few variations in
design thought the year but it remains simplistic as it is a family
channel. Where as the BBC 3 ident has an upbeat track and bright clors
as it is aimed at teenagers and young adults.

6. What an ident can do for our OTS
Using an ident before our OTS may help my team to identify the exactly
where our film stands in the film business. If we see it as being a large
scale production we would use bigger company's. But if we wanted it
to be a small indie film which would only be shown in certain theatres
then the company's would be smaller. We also need to consider
different company's for different parts of production eg. Sound and
effects.

7. What an ident can do for our OTS
Using an ident before our OTS may help my team to identify the exactly
where our film stands in the film business. If we see it as being a large
scale production we would use bigger company's. But if we wanted it
to be a small indie film which would only be shown in certain theatres
then the company's would be smaller. We also need to consider
different company's for different parts of production eg. Sound and
effects.