Mastering Wealth with YouTube Content Marketing.pdf
Q5 eval front cover 2
1. How does my front cover
attract/address the audience?
Lucy fearon
2.
3. Naomi Wolf 1990
• I have used an attractive female model for my front
cover because Wolf’s theory suggests that it is used to
sell products to other women because patriarchal
society has conditioned women to want to look like the
current model of beauty. Magazines take advantage of
women who feel pressured to be super skinny by
putting models (such as the one that I have used) onto
front covers to fit into that stereotype group.
• The idea of men feeling more intruiged to buy a
magazine when there is an attractive young female on
the front cover is also implied for my magazine as
results from a questionnaire show that 60% of my
target audience are male.
4. Marjorie Ferguson
• My model is using an invitational facial
expression according to Ferguson’s facial
expression theory. She is looking directly at
the camera which suggests she is ‘inviting’ to
the readers, giving off a mysterious vibe. This
makes the audience want to read more
because it interests the reader without giving
too much information about the article.
5. • Another way I have attracted the target
audience is from the featured story lines. I
based my research into audience needs and
what makes a magazine successful. I
discovered that short, catchy story lines are
the most popular and successful in a
magazine, therefore incorporated this into my
own work.
