The tool evaluates political, economic, social, technology, legal, and environmental factors.

1. Elvaston Castle Analysis (Case Study)
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2. Elvaston Castle Analysis

3. Introduction
� Elvaston Castle a majestic home located in England, Elvaston,
Derbyshire county.
� Poor management and maintenance of Elvaston Castle contributed
abandonment.
� Derbyshire county has made rehabilitation efforts.
� A masterplan for rehabilitating and developing the park is in place.
� The development projects seek to create a sustainable source of
funding for park maintenance.
� Business success relates to implemented planning strategies.
� Poor management of existing resources contributes to business
failure.
� Analyzing internal and external business factors promotes proper
management.
� Competitor and sector analysis is equally crucial to efficient strategic
planning.
� Therefore, the presentation evaluates Elvaston Castle’s business
analysis.

4. Environmental Analysis
� The environmental analysis describes the environmental factors likely to
affect the performance of business organizations (Natu, 2019).
� The analysis includes an evaluation of possible factor impact.
� And the development of mitigation or leveraging strategies.
� The analysis should focus on the most relevant factors.
� Identifying the relevant factors requires the use of efficient business models.
� The analysis will enable Elvaston Castle to eliminate the uncertainties in
developing a strategic plan (Khosravi, & Jha-Thakur, 2019).
� Equally, it will help evaluate measures for coping with weaknesses and
opportunities.
� Additionally, the analysis will promote measures for promoting park
competitiveness and attractiveness.

5. Business Strategy Models
� The environmental factors are identified using different business strategy models.
� Some of the applicable models include PESTEL analysis.
� PESTEL analysis evaluates the political, economic, social, technological,
environmental, and legal factors.
� Another commonly employed model is the SWOT analysis.
� A SWOT analysis evaluates the strengths, weaknesses, opportunities, and threat
factors (Natu, 2019).
� PESTEL and SWOT analysis would help Elvaston Castle understand the existing
business chances and threats.
� Analyzing Porter’s five forces would promote the understanding of the business
attractiveness in the recreation sector.
� Further, socio-cultural factors would be crucial for promoting elements for park
competitiveness.

6. PESTEL Analysis
� A PESTEL analysis describes an acronym tool for evaluating the external factors
affecting business performance (Kuusela, 2019).
� The tool evaluates political, economic, social, technology, legal, and
environmental factors.
� Political relates to the possible influence of political parties on business growth
and development.
� Economic evaluates the taxes, interest rates, consumer confidence, and stock
market effects.
� Social factor appreciates changes in lifestyle, ethics, culture, demographics,
and advertising targets.
� The technology evaluates the organization's innovation position.
� Legal considers new policies likely to influence business operations.
� The environmental aspect requires the identification of crucial environmental
factors (Tetyana et al., 2018).

7. Elvaston Castle PESTEL Analysis
� Differing political positions could delay Elvaston Castle's master plan
implementation.
� The idea of sympathetic development and sustainability might be opposed by
some political members.
� Again, Elvaston Castle's maintenance issue has resulted from county council
funding reductions (Elvaston Castle Master Plan, 2019).
� For example, political pressures on local authorities created the need for park
development.
� However, differences, where some people support the development and others,
oppose the master plan idea pose challenges (Derbyshire County Council, 2018).
� Consumer confidence with Elvaston Castle could promote increase growth.
� Importantly, the economic factor could increase the number of visitors to the
park.
� Social factors- including modern recreational options could as well promote
growth.

8. Elvaston Castle PESTEL Analysis
� Technology innovation is a primary tool for promoting organizational
performance.
� England is among the leading innovative nations.
� Aligning Elvaston Castle technology to reflect historic parks and visualize the
future will boost growth.
� This could include the inclusion of new sustainable projects as well as indoor
recreational activities.
� Environmental factors must focus on the sustainability of the projected
development initiatives.
� Importantly, Elvaston Castle should focus on promoting the use of the
environment sustainably.
� This could be achieved by promoting pollution prevention activities.
� Legal changes within Derbyshire County such as the funding cuts will continue
to affect Elvaston Castle's stability negatively.

9. Elvaston Castle SWOT Analysis
STRENGTHS
• Attractive outdoor locations and facilities
• Historical institutional knowledge
• Supportive community and county council
• Is based in the middle of England
• Accessible to public
• Ample land earned a green flag award, for the sixth
time running.
• Free parking for disabled
• Wedding license
• Hosts the Woodland Festival
WEAKNESSES
• Limited maintenance capital
• Limited recreational activities
• Poor marketing management.
• Lack of transportation means linking directly
to the Castle
OPPORTUNITIES
• Park restoration and upgrading
• Increase visitor numbers
• Increase per person spend
• Revenue increase
• Outdoor Cinema events would entice prospective
THREATS
• Competition as the park is surrounded by
local castles
• Funding issues
• The small cafeteria prohibits pet entry
• Weather based

10. Elvaston Castle SWOT Analysis-
Strengths
� The strengths include the presence of attractive outdoor locations and facilities
attract visitors.
� Historical knowledge could equally increase the number of visitors interested in
historical facts.
� Community and county council support enhances the performance, especially
in master plan implementation.
� Positioned in the middle of England thus able to attract visitors from all over
England.
� Accessible to the public and allows free parking for disabled increasing
visitation.
� Has about 321 acres of open parkland, woodland, and has for six times earned
a green flag award (Derbyshire County Council, 2020).
� Hosts both weddings and festivals such as Woodland Festival

11. Elvaston Castle SWOT Analysis-
Weaknesses
� Organizational weaknesses inhibit an institution's ability to maximize resource use
and maintain competitiveness (Williams, & Powell, 2019).
� For example, limited maintenance capital delays the growth of the
organization.
� Limited capital limits facility upgrading thus delaying possible customer
upgrading possibilities.
� Limited recreational activities options at the park minimize customer numbers
� Poor marketing management could inhibit Elvaston Castle’s marketability as
well as customer experience.
� Lack of transportation means linking directly to the Castle limits visitors willing to
travel to the park and lack private means.
� Equally, visitors lacking private transportation means could find alternative
public means such as taxis expensive.

12. Elvaston Castle SWOT Analysis-
Opportunities
� Leveraging business opportunities boost business performance (Williams,
& Powell, 2019).
� Elvaston Castle opportunities include park restoration and upgrading to
fit current customer demands.
� Appreciating options that increase the capacity of visitors such as the
construction of more hotels/lodges for guest attraction.
� Increasing the amount spend per person for a financial boost through
appreciating outdoor cinema events.
� Equally, glamping events could be arranged.
� Promoting activities that focus on growing the organization's revenue
such as Ale and wine exhibitions and setting mobile spas.
� Again, involving community farmers in visitor attraction by creating
market days and allowing them to make sales could grow revenue.

13. Elvaston Castle SWOT Analysis- Threats
� Threats facing an organization inhibit its ability to maintain competitiveness
(Williams, & Powell, 2019).
� The strategies used to cope with threats determine success stability.
� Funding and competition are the primary threats to Elvaston Castle's
competitiveness.
� Competition from surrounding local castles creates market pressure.
� Funding could inhibit service delivery thus drive customers away.
� Competition increases operational pressure and without proper planning,
Elvaston Castle could be driven out of the market.
� Elvaston Castle has a small cafeteria that does not allow the entry of pets.
� The opening is weather-based and thus extreme weather conditions inhibit
Elvaston Castle operations.

14. Gantt Chart
� No enough data
� Increasing visitor numbers, increasing spend per head and therefore
increasing revenue
� Developing a wider range of activities across the estate which are in-
keeping with the Spirit of Place
� Enhancing access, engagement and participation for all our stakeholders
� Restoration of the historic estate to reflect the past and envision the future

15. Porters 5 Forces Analysis On Elvaston
Castle
� Porter's five forces help organizations determine their
attractiveness and stability in a situation the different
sector forces.
� The stability is evaluated against threats that could
result from the entry of new businesses to the market.
� The second force evaluates attractiveness against
the emergence of substitutes.
� The third force evaluates business attractiveness
against the bargaining powers of buyers
� The fourth force evaluates organization
attractiveness against the bargaining power of
suppliers
� The fifth force examines attractiveness against the
degree of existing rivalry with competitors.
� The outcomes enable organizations to develop
solutions for promoting competitiveness especially
when changing situations are likely to disrupt
performance.

16. Porters 5 Forces Analysis On Elvaston
Castle
� New-market entrants could reduce organization attractiveness due to
competition (Juliana, & Nyoman, 2019).
� Business organizations focus on evaluating the market entry possibility to
determine the strengths limiting entry.
� Minimal industry barriers within the recreational sector promote the possibility of
market entrants.
� Although high capital demands could limit market entry especially for
organizations seeking to grow to the size of Elvaston Castle, small organizations
could minimize performance.
� Reducing organization attractiveness speeds the business failure possibility
� For example, reduced brand loyalty at Elvaston Castle could enhance the entry
for organizations with better services.
� Understanding the factors likely to motivate market entry to enable
organizations to focus on leveraging strengths (Huang, 2019).

17. Porters 5 Forces Analysis On Elvaston
Castle
� Availability of substitutes limits business attractiveness which enhances the
customers' need to seek alternative services.
� There are many existing recreation options including outdoor and indoor
activities offered in other organizations.
� Normally, indoor activities are preferred by youths who are a key target
market for Elvaston Castle entertainment activities.
� As such, Elvaston Castle must focus on promoting activities preferred by the
huge youth population in England.
� The buyer's bargaining power describes the customer ability to increase
pressure for proper products.
� The reduced numbers of visitors at the park indicate high buyer bargaining
power which reduced the business attractiveness.

18. Porters 5 Forces Analysis On Elvaston
Castle
� The supplier's bargaining power describes the pressure that could result
from the supplier.
� Elvaston Castle is the supplier for this case which makes its supplier power
highly minimal.
� For example, Elvaston Castle is unable to implement management options
for increasing profitability while compromising service quality.
� Compromising quality would reduce an organization’s performance.
� For example, using some factors like reducing the quality of services could
decline visitor experience.
� Rivalry among existing competitors remains clearly undefined due to
optional indoor recreational activities.
� Nevertheless, it is important for the park to boost its services to promote
attractiveness.

19. Socio Cultural Factors
� Social and cultural changes impact business performance in both negative and
positive ways.
� The impacts resulting from changes in target market moods and attitudes
influence the purchasing behaviors.
� Some of the factors likely to influence consumer behaviors include social
education, beliefs, attitudes, political ideology, and legal structure.
� Changing consumer preferences influence business performance either
negatively or positively.
� For example, Elvaston Castle could be affected by changing customer
preferences.
� Changes preferring substitute services could affect the organization’s
performance negatively.
� Social changes recommending the need for participating in recreational
activities could promote Elvaston Castle’s business, thus boosting performance.

20. Socio Cultural Factors
� Recreational consumer preferences are likely to change due to demographic
influence.
� Within England, age demographic changes are likely to affect the
performance of Elvaston Castle.
� For example, older people could still prefer outdoor recreational activities that
include walking exercise options.
� On the other hand, younger people might instead prefer indoor recreational
activities.
� This creates the need for incorporating indoor recreational activities to ensure
the interests of all customers regardless of the age demographic are
accommodated.
� Further, considering that age demographic preferences vary from time to time,
focusing on time-changeable activities could reduce management costs.

21. Socio Cultural Factors
� Other than age, demographic changes of age, gender, and religion could
equally influence business performance (Gurel and Tat 2017).
� The park management should consider incorporating demographic options.
� Preferences relating to consumer behavior such as environmental conservation
influence performance.
� As the park considers to develop for sustainability, considering environment
customer preferences is important.
� For example, it is important to revise the masterplan development projects
termed as unsustainable in community reports (Derbyshire County Council,
2018).
� Understanding the organization’s stability in a situation of change could
promote the anticipation of socio-cultural weaknesses and enhance the
avoidance of wrong decisions.

22. Conclusion
� In conclusion, strategic planning is crucial to business success and
competitiveness maintenance.
� Business strategy models provide an analysis of developing planning strategies.
� Applied models include PESTEL analysis, Swot analysis, Porters 5 forces
� Porters 5 forces are crucial to determining business attractiveness.
� Elvaston Castle has different strengths and opportunities that could be
leveraged to promote growth and competitiveness.
� Focusing on the right measures of handling weaknesses and threats could help
the organization protect market stability and enhance attractiveness.
� Therefore, Elvaston Castle should create a strategic development plan for
promoting both success and profitability while promoting environmental
conservation.

23. References
� Derbyshire County Council. (2018). Revised Elvaston Castle Master Plan (Highways,
Transport And Infrastructure). Retrieved 28 February 2020, from
https://www.derbyshire.gov.uk/site-elements/documents/pdf/council/meetings-
decisions/meetings/cabinet/20-12-2018-elvaston-castle-master-plan-part1.pdf
� Derbyshire County Council. (2020). Elvaston Castle Country Park. Retrieved 28 February
2020, from https://www.derbyshire.gov.uk/leisure/countryside/countryside-sites/country-
parks-and-visitor-centres/elvaston/elvaston-castle-country-park.aspx
� Elvaston Castle Master Plan. (2020). Introduction – Elvaston Castle Master Plan 2019–2024.
Retrieved 28 February 2020, from https://masterplan.futureelvaston.co.uk/introduction/
� Gurel, E. and Tat, M. (2017) SWOT analysis: A theoretical review. The Journal of International
Social Research, 10(51), 994-1006.
� Huang, Y. (2019, December). Strategic Environment Analysis of Logistics Enterprise based
on SWOT-PEST-Michael Porter's Five Forces Model--Taking SF Express as an Example. In 2nd
International Symposium on Social Science and Management Innovation (SSMI 2019).
Atlantis Press.

24. References
� Juliana, J. P. E., & Nyoman, Y. N. (2019). Factors Influencing Competitiveness of
Small and Medium Industry of Bali: Porter’s Five Forces Analysis. Russian Journal
of Agricultural and Socio-Economic Sciences, 45.
� Khosravi, F., & Jha-Thakur, U. (2019). Managing uncertainties through scenario
analysis in strategic environmental assessment. Journal of Environmental
Planning and Management, 62(6), 979-1000.
� Kuusela, E. (2019). Sustainability trends effecting modern business practices.
� Natu, A. (2019). Adapting PEST & SWOT for current business environment
Adapting PEST & SWOT for current business environment.
� Tetyana, V., et al. (2018). Methods of analysis of the external environment of
business activities. Revista ESPACIOS, 39(12), 22-35.
� Williams, I., & Powell, L. (2019). Sustainable resource management by students at
higher education institutions. Detritus, 6, 11-24.

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