2. WHAT DO THEY HAVE
IN COMMON?
? http://youtu.be/3j_gTJhCOvw
3. THE COLOUR RED
Red, as it can be seen here were
it dominates the entire
magazine advert.
With how bright the red is, it
stands out extraordinarily well.
4. THE COLOUR RED
The colour red can be seen on
the digipak. As seen here on
the front cover and on the
panel where the CD will be.
However, the colour itself is
not so dominate here as it
was in the magazine advert.
With how the red contrasts
with the black which makes it
is very eye catching.
5. THE COLOUR RED
However, red wasn’t our
first option of being a
colour that linked the
music video and the
ancillary.
But Red can be seen in the
music video, mostly on
the lead singers signature
guitar and it’s strap..
6. THE USE OF SHADOWS
Known as a vignette,, it is a shadow that surrounds
the the edges of the frame. This can be seen on the
design of the magazine add, on the figures back on
the digipak and in flash back moments in the music
video. This not only kept focus in the middle of the
screen, but it makes the products have an interesting
style.
7. THE USE OF SHADOWS
What shadows can link to our
music video is the idea of
memory fading to black,
hence all of the harsh
shadows.
The shadow can be seen on the
digipak with it’s inner panels
with the use of smoke, black
backgrounds and a darker layer.
8. BEING ABSTRACT
We decided to follow
the convention of
music videos that don’t
follow the star, but
focus on the style and
meaning. Like with
Magazine advert and
the digipak.
9. BEING ABSTRACT
For example, we have
an overarching theme
of memory, so we
have the artist faceless
on the magazine
advert gives the sense
of forgetting identity.
10. BEING ABSTRACT
This can be seen on the digipak as well, replacing
places were the artist would be, with abstract images
such as a hand reaching for memory.
Even in the panel with a photo of him, it is only of his
back.
11. BEING ABSTRACT
Even in our music video, were it is mostly convetional
to focus on the main artist, but instead, we used
projections to give a sense of the video being
abstract and obscure.
12. Now go watch me, Zak
and Liam answer
Question 3: What have
I learned from the
audiences feedback?
