Gsm Based Control System And Technology

Gsm Based Control System And Technology
1.1 The career episode mentioned below explains the project during completion of my
_________(study course) at _________. The project was titled as "GSM Based Control System"
and was completed under the guidance of my mentor Mr. _________, [designation] over the period
of ______months starting from ________. Background 1.2 Todays' modern world witnesses the
redefined communication by the courtesy of improved technologies and availability of latest
gadgets. As a result, majority of todays' population has access to mobile phones and thus the world
has become a global village. By virtue of the latest developments in the telecommunication field
specifically, today any particular individual can be contacted with the mobile phone at the ease ...
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Being intrigued by the subject, I used the very concept to design a system as part of this project that
acts a platform to receive messages which in fact are commands sent to control different appliances
and devices connected to the platform. As my project, I designed a control system based on the
GSM technology that effectively allowed control from a remote area to the desired location. The
application of the suggested system is immense in the ever changing technological world as it
allows a greater degree of freedom to an individual while controlling the household appliances or
office equipment and eliminates the need of actual presence of individual. 1.4 This desired system
had to be a powerful and flexible tool offering the service at any time, and from anywhere with the
constraints of the technologies being applied. The possible target appliances that can be attached to
the system includes climate control system, security systems, lights and any other thing with an
electrical interface. The proposed approach for designing this system was to implement a
microcontroller–based control module that received its instructions and command from a cellular
phone over the GSM network. The microcontroller then would carry out the issued commands and
communicate the status of a given appliance or device back to the cellular phone. The project was of
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Mobile commerce or m commerce is a solution to make things...
Mobile commerce or m commerce is a solution to make things nice and simpler. More as a
ubiquitous computing, business and services, be it making payments, transfer money, shopping, can
be easily accessed anywhere, anytime. Business done via wireless or portable devices can be called
m commerce. Our mobile phones, smart phones or personal digital assistants acts as a wallet not just
for pocket money, but as credit card, coupons and anything to make our finances extremely mobile.
M commerce came to the people's mind in 1997 when Kevin Duffey named it first. It was
introduced first in Helsinki, Finland as payment of coco cola vending machine via an SMS followed
by banking service through SMS in the same year.
M commerce was turned in to ... Show more content on Helpwriting.net ...
In– application mobile payment
Online Shopping
To have a detaile dproduct and services insights with specifications of location that can be accessed
online anywhere from the consumers' smartphones or tablets is a breakthrough in retail marketing.
Availability of Unlimited ranges of products and its easy comparison like from different stores from
around the world can be browsed online 24 hours.
Mobiles are like a money wallet, credit cards, loyalty cards, coupons offering a world of vast new
services to all anywhere at anytime. People without a bank a/c can have their finances to be easily
manageable through the smartphones and tabs.
Mobile Wallet
Mobile wallet is parallel to pocket money where the money is stored, transferred or payed
electronically. The mobile or the tab here becomes like a debit, credit or a loyalty cards for instances
of shopping , making paymets, boarding pass through various retailers and brands in apps The
Apple's passbook can be used even to store medical reports or to pay for the coffee shop more like a
virtual folders. Another instance is the Ericsson Wallet platform contributes secure and convenient
mobile or tab financial services, payments or purchases. Over 1.7 billion mobile a/c can be charged
to this platform that can act like a mobile wallet. Paypal is another popuilr miobile wallet.
Mobile Ticketing
The mobile users are presented the

Netflix Success And Failure Essay
ct do managers actually have on an organization's success or failure? Corraborate your answer with
real world examples.
Antonio Rossetti
Introduction to Management
Prof.Sommariva
Success and failure
The managers are the most important people for the guidance and direction of the company, from
the first to the top–level.
The managers have the power to take decisions in order to decide what is best for the company
under the political decision and productive point of view.
The companies are structureted like a pyramid ,in the low level we could find the DEPARTMENT
MANAGER,at the superior level we can find the DIVISION MANAGER and ,at the top of the
pyramid we find the TOP MANAGER.
DEPARTMENT MANAGERS: they have the duty to control in first line the productive part,so they
are the throught between DIVISION ... Show more content on Helpwriting.net ...
The idea came to him when he was forced to pay $40 in penalties for returning the late Apollo 13
film. Netflix was born in Los Gatos, Calif., As a service for rental DVDs, VHSs and video games
via mail. Just connect to the website, choose the movie among those available and wait for the
product to arrive by mail. All for about $6, including shipping charges. But the formula sticks to
take off, so Hastings decided to switch to an unlimited monthly subscription formula. You could
choose 3 titles, receive them by mail, return them, and receive them more often in the same month.
With this new Netflix formula exploded After shipping the billionth DVD to the United States in
February 2007, Netflix decides to make a breakthrough: movie rental is alongside a platform for
streaming video in the same fashion. Always with a monthly subscription, in fact, you can watch
online on Netflix's website all the movies and TV series you want without any limit,And it's a

Reasons For The Failure Of Nokia
Nokia has been one of the brands that are in the last 20 years been synonymous with high–quality
phones. Till 2007, Nokia had a market share of 80% in the smartphone market, and the main reason
for losing ground during the "second coming of the smartphone age" was due to the weak position
of Nokia in the "technological system" (or ecosystem).
Nokia failed in connection to people!!
Reason for Nokia failure is on one side that Apple redefined smart phones with touch screen and
Blackberry with email, and on the other side, Android proved that software matters more than
hardware. Nokia was slow to respond to these trends. In 2008, brands like Samsung, HTC, and Sony
found roots to extend their market. Samsung's Android phones are user friendly and budget friendly
too. When every ... Show more content on Helpwriting.net ...
And the end of the it is the satisfaction of the customers using the phones and the recommendations
they make that really matter.
It needs to make technological innovations which will essentially and effectively differentiate its
products and other models from those of other companies. These innovations should help Nokia
stand out from its adversaries and should at the same capture the required attention of the potential
buyers in the market of smart phones in India.
Nokia should start keeping up with the latest trends and accordingly should enter into the current era
of wearable devices like the smart watches and bands that Samsung and Sony are coming up with. It
also needs to focus on the overall look of the product as it tends to influence the buyer's judgement a
lot.
Conclusion
So, what can we learn from this unexpected incident of Nokia? It's simple. Any organization either a
high profile one or an SMB, besides growing up in technology domain should make their own way
in public domain. How? Nokia tried to be unique from the rest manufacturers and adopted Windows
platform to express its

Micromax Marketing Strategy
[pic] Marketing Project BM 2010–2012 Group 9 Product – Micromax Mobile CONTENTS a.
Objectives i. Corporate Objective.........................................................................................3 ii.
Marketing objective 1. Volumes & Profits...............................................................................4 2.
Time frame.........................................................................................4 3. Customer
Retention...........................................................................4 4. Intermediary
Retention......................................................................4 b. Situation Analysis ... Show more content
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Targeting.............................................................................................29 3.
Positioning........................................................................................30 c.
Strategy......................................................................................................................33 d. Market
Communication Strategy and Brand Building................................................35 e.
References..................................................................................................................38 Corporate
Objective Micromax is the leader amongst the Indian mobile handset manufacturing companies. It
has successfully generated innovative technologies that has revolutionised the telecom user space in
India. Micromax is on a mission to successfully overcome the technological barriers and constantly
engender "life enhancing solutions". Micromax has a lot of innovations for the Indian Market to its
credit on their versatile product portfolio. It was the first to introduce Handsets with 30 days battery
backup, with Dual SIM / Dual Standby, Handsets Switching Networks (GSM – CDMA) using
gravity sensors, Qwerty Keypad Handsets, Operator Branded 3G Handsets and OMH CDMA
Handsets among others.[1] To develop path–breaking technologies and efficient processes that
incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted
market leader amongst

A Short Note On The Social Media Marketing Essay
Introduction:
The technology changes every day. It becomes an organization 's core motive to keep them
technologically updated regularly, People believe what they see. It is very important to formulate
strategies to promote the product or service as well.Marketing and advertising departments struggle
to promote their brand and thereby raise its attractiveness. The social media marketing has changed
the whole perspective of advertising. Social media marketing provides an amazing opportunity to
connect directly with the customers.
Nokia is a Finland– based company. They come into the field of telecommunication industry 1960.
Since then, Nokia has grabbed their exclusive place as a market leader. Their incessant effort to grab
their place in innovation and technology has helped them to attract customers like a magnet.
Nokia motto is to connect people and exploring ways to enhance communication. Nokia 's Social
Media Communications team was established in early 2008 with the aim of improving inter–
company communications and engaging employees
Social media strategy plan:
Marketing is about convincing people not about force people to get a product or service. So it is
very important to any kinds of the company to gaining the attention of customer by social media.
Above picture, we can see how much the rate of social media user increases.
In 2009 last quarter Nokia lost its market leader position. Nokia eventually entered into a pact with
Microsoft in 2011 to exclusively

Do I Need A Mobile Friendly Website? Essay
"Do I need a mobile friendly website?"
Have you asked yourself this question recently? Smart phones and other mobile devices are fast
becoming the preferred method of Internet access; if you haven't already got a mobile website, you
need to get one soon.
Why? Because your customers are increasingly going mobile.
Mobile Online Shopping Time Now Exceeds Laptop/PC Online Shopping Time
In 2013, there was a seismic shift in shopping trends. As of June 2013, the online shopping
champions were – you guessed it – mobile devices. They officially passed desktop PCs and laptops,
garnering 55% of consumer shopping time spent online as measured, as compared to 45% for
laptops and desktops combined.
According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access,
and one in five page views on the Web happen on a mobile device.
In Sizmek's annual Global Benchmark Report, "Breaking Boundaries: Engagement Gone Global,"
the shift towards more mobile friendly formats using HTML5 is emphasized as one of the most
important changes in digital advertising during 2013.
The report, which revealed major trends in digital advertising from more than 913 billion ad
impressions worldwide for 2013, says to "expect engagement rates for HTML5 to increase in 2014
as the industry adopts rigorous creative and publishing standards that ensure seamless multiscreen
delivery."
Mobile is Not Just a Must for eCommerce Sites
People are increasingly doing all sorts of online

Can Nokia Bounce Back?
Can Nokia Bounce Back?
Section 1: Introduction
This report will investigate the current business situation communications giant Nokia are facing
due to their plummet in business stature. It will provide analysis through Porters Five Forces and
Internal Analysis into how the former communications giant can recover.
Section 2: Company Context
Nokia is global company based in Espoo, Finland. It was divided into three main departments Nokia
Technologies, Nokia Networks and until September 2013 their mobile device market until
September 2013 when the Finnish firm announced an agreement with Microsoft where it would sell
nearly all of its devices and services to the American company. This deal was completed in April
2014
Prior to the turn of the 21st Century Nokia been the leader of world telecommunications. Nokia the
town had diversified into the business in the 1990's after producing everything from toilet roll,
rubber boots, and televisions within its eleven divisions. (Sainsbury 2013:55). However in recent
years, Nokia's telecommunications sales has decreased with net sales falling by 17% from 2013/14
(Nokia Annual financial reports page 93). Previously they have been delving into a more software
driven acquiring Gate 5 and Navteq both software companies. Nokia also adopted Microsoft's
Windows Phone Operating System for Smart devices as an alternative to IOS and Android in the
hope of bolstering their competiveness within the market in 2011, as well as the purchase

Application Of A Mobile Application
Cell Phone Application Nowadays the application is awe–inspiring whether it's a popular mobile
game app or a popular streaming movie app, Apps are operating on the smartphones and users are
choosing the smarter and better applications and technology. A mobile application is a software
application that it is computer generated a program that is designed and developed to run on
smartphones, tablets and other mobile devices. The world has accomplished making apps popular
and is the best way to get the most use out of a smartphone. So, it will be interesting to see how the
history of mobile applications and development came about and learn how developer explanation,
prediction, and control the market of cell phone development. In 1993 mapping a line of reasoning
the first cell phone was released to the public and with it was the first apps anyone has ever seen on
a mobile device, like a few Java games, a calculator, a monthly calendar , a world clock and a
contact book was all you got under the category of mobile apps. Originally a person could only
make calls for 30 minutes at a time because of the battery life, having cell phone users charging
their phones for hours in some cases up to 10 hours and mobile users could only call a few people a
day due to network range issues. In the early development stages of the cell phone and the mobile
app the first cell phone weighed 1.1 kg and measuring (23 x 13 x 4.45) cm. Making it big and bulky

Till I Drop Analysis
Till I Drop..." shows how America is actually a materialistic society where people always need to
buy the newest and the better version of house hold or personal items. I believe that us humans we
need many things to be different from others, for example, let's that my neighbor has a new pair of
blue Nike shoes. They are cool, but I now want a pair so I am going to buy the ones that just came
out the only difference know is that this pair has an orange strip around it. Not only that but the Nike
also has a verity of colors, and I want them all so I can show my neighbor. There is also joy into buy
new items for oneself. As people I feel that we get a kick out spending our paychecks it becomes a
cathartic felling when buying what seems to us exotic

Project Management Plan of Wino LLC
Wino LLC is a leader in mobile technology as well as custom mobile–based application solution.
We build from scratch, software platforms that helps thousands of businesses as well as
organizations leverage telecom as well as mobile technology in order to maximize their revenue as
well as to meet their organizational objectives. Wino LLC's areas of focus are diverse and includes
monetization of content, business process improvement, content publishing, e–learning solutions,
brand awareness as well as the development of other private and public service software solutions.
Wino LLC core services includes the development of messaging platforms, mobile billing
platforms, payment gateways as well as the design of mobile portals. In this paper, we provide a
project management plan for our own use in the improvement of our business process. (Wilo LLC)
(CRM Software Development) Project Management Plan Version: (1) Date: (02/04/2012) Version
history Version # Implementation By Revised on Date Approved By Date of Approval Reason (s)
1.0 Executive Summary This project management plan entails the development of CRM software
for use in improving business process. Customer relationship management (CRM) is defined by
LaPlaca (2004,p.463) as the management of a relationship which is mutually beneficial from the
perspective of the seller. The term

Noki The Nokia 9000 Communicator
Introduction
In recent years, more and more smartphone developers arise and variety of products are launched in
the market. The emergence of smartphone and the competition among smartphone platforms are
becoming more important and urgent although there aren't many information about it. Hence in this
essay, I am going to contribute my analysis and findings to this topic.
To chase back to 1996, the first smartphone was released by Nokia – the Nokia 9000
Communicator. At that time, Symbian, BlackBerry OS, Windows Mobile were some of the few
competitors competing on their operating system in the market. (Pocketnow, 2014) However back to
present, Apple, Samsung, Sony, HTC, Blackberry, etc are currently the most common brands. While
Samsung and Apple are the leading brands in the market, according to a statistic by Canaccord
Genuity (2015), Apple claims 92% of the global smartphone profits, following by Samsung of 14%
(Wall Street Journal, 2015). And Android is having 81.5%, IOS 14.8% of the 2014 market share
according to IDC. (IDC, 2015)
In the following, I will analyze on the competition in Smartphone markets by exploring: the model/
theory of monopolistic competition, the emergence of ecosystem in smartphone market, the business
strategies used by manufacturers, and analyze the evolution of the market. Lastly I will talk about
the differences between platform competition and competition among Smartphone producers, and
whether and why eventually a few firms will dominate the

Nokia Growth Strategy
Introduction
The finance term "acquisition" means a corporate action to buy a part of or all of a target company's
ownership states (Hill, 2012). This action aims at taking control of the target firm. In the common
scenario, a firm takes an acquisition towards the target company in order to achieve potential
growth. The company treats the acquisition as a beneficial step to take over an existing company's
operation instead of taking an expansive action by itself.
In the first quarter of 2013, Microsoft announced a deal to buy the mobile device business from
Nokia (Microsoft, 2013). Both companies are in the technology industry, Nokia focused on mobile
devices and Microsoft is an all around company with software and other device services.
Above diagram shows that Microsoft used to have a very low share in both the developed and
emerging markets of the Smartphone industry ... Show more content on Helpwriting.net ...
Nokia has a long history of success in the development of high quality mobile phone. Nokia has
extensive research and development segments and manufacturing facilities around the world. As a
result, Nokia has both established geographic and technological advantages compared to other
mobile phone companies. Base of the various demands due to different income level, Nokia
developed different phones to help customer communicate and gain access to the internet in
different countries.
Although Nokia is going through downturns in the recent years, Nokia was still encouraged itself to
innovate in offering new products and developing new devices for their customers (Zacks, 2014).
The most valuable key success factor of Nokia is the patents and mobile phone distribution network.
Mass patents of Nokia are the function of the company in marketing competitions. In the
meanwhile, the established global distribution network covers the different regions, which have long
been efficient selling Nokia phones and help customers solve hardware

The Negative Effects Of Technology
Today, about 9 in 10 Americans use the Internet and 77% of Americans own a smartphone. Compare
these statistics to the early 2000s when 5 in 10 Americans were online and in 2011, when only 35%
of Americans owned a smartphone. Just a few decades ago, the technology we have today were
merely ideas in science fiction novels or gadgets seen in a futuristic movie. There is no doubt that
technology use has increased dramatically within this decade and these numbers may continue to
rise as technology becomes more available to the public. Technology is slowly taking over our life
and so many people have grown up surrounded by technology that a life without it is pretty much
unimaginable. As technology becomes a bigger part of our daily lives, we ... Show more content on
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To describe the results from a report by the Stanford Center for Opportunity Policy in Education, the
text states, "... technology– when implemented properly– can produce significant gains in student
achievement and boost engagement, particularly among students most at risk" (Staff 1). When
technology is used the right way, like in a blended environment where both teachers and technology
help support a student's education, it can help make a big difference in their learning. Using
technology for teaching purposes can guide students' learning by interacting with the material rather
than just memorizing facts. Technology helps people access a variety of different ideas in a matter
of seconds, but this causes people to rely on the Internet for every little problem. Technology is also
a great tool for education but it can be difficult for students in poverty stricken schools to have the
technology they need. Despite its benefits, technology is overwhelmingly harmful because it has a
negative impact on mental and physical health. Susan Greenfield's article, "Modern technology is
Changing the Way our Brains Work, says Neuroscientist" analyzes how drugs and gadgets are
changing and hurting our brains. When Greenfield details the effects technology has on the brain,
she writes "It's pretty clear that the screen–based, two dimensional world that so many teenagers–
and a

The For The Short Term
For the Short term (now): I think first what is need to be done is to provide easy information about
all the features of the sites. Because there are still many users who don't know fully about this site
and its features. They should avoid doing too much changes in the site because if the university will
do too many changes in their sites then it will be rally hard for the client to do work on it. I can
recommend that they should also ask the client that what kind of changes they want in the sites
because it the client who is going to use it. If clients are facing problem in the site like to find some
option which is hard for them to search then the university should work on it and make changes
according to users. For the Mid term (next 12 month) CSU can show everyone that they are the
most green and carbon free university of the world by reducing more and more paper and putting
everything online. CSU can make changes according to the demand of the user and make it a simple
and more useful website. CSU can search for more online courses which it can provide to grow
more. It is still hard to use interact website CSU can make a guide that how more efficiently this site
can be used. And for the long term (next 3 to 5 years) CSU can make an online interact application
for more efficient use of this portal. Currently the application this university have is not capable to
deliver all the information. CSU can make a different marketing strategy to utilize the

Samsung's Marketing Strategy : Samsung As A Span Of...
Question 1 In this TMA I'm going to discuss the strategy of two firms. The first one is Samsung
which provide a strongly performance and on the other side Nokia which is performing in a weak
way. By choosing Samsung as a firm that performing strongly we have to discuss its structure. Any
organization has to set the main points of structure and its key point to develop a successful
organizational structure. As Samsung set its main points as the size of the company, the type of the
industry performance and the marketing strategies. Also Samsung set the key points as the division
of labor, span of control, departmentalization, formalization and chain of command. By discussing
the key element it shows the structure of the firm as the first element is formulization which the way
the firm is guided by culture, rules and lows. Moreover at Samsung electronics allow the employees
are divided into levels and all of run hair to the decision of the manager without any challenges. The
second key element is that the structure of Samsung electronics is centralized which means that the
lower level managers do not have the power to take decisions. The decision making process is
produced from the tow level managers passing through the ground level of mangers. Which that the
decisions which are taken are well combined the goals and objectives of the company by avoiding
any risks. Moreover Samsung has a large degree of span of control. Span of control is the number of

Nokia Case Study
Introduction
Nokia failed to seize and transform the opportunity to dominate the smartphone era due to top
management team homogeneity which led to identity trap and made them unable to adapt to
changing environment from the period of 2006 to 2013 and was sold off to Microsoft by 2014.
Background
Mobile industry
IBM's Simon Personal Communicator, introduced in 1994, despite not being the first smartphone,
was the first device to feature a phone with additional capabilities to act like a personal digital
assistant, which would pave the way for future development of the mobile phone industry. It has
come a long way from the first Blackberry 5810 in 1999, to the Motorola RAZR in 2004, and
eventually the iPhone and Android in 2007 and 2008 respectively, which ushered in the new age of
smartphones.
Nokia
Nokia started off as a paper manufacturing company and transitioned into a manufacturing cables
and electronics company in the late 1960s. In the 1990s with the fall of the Soviet Union, demand
for infrastructure for wireless network grew because Finland telecom infrastructure sector was
deregulated due to an economic crisis at that time sooner than other European countries, which
helped catapult Nokia even further. In 1996, with the launch of Nokia's first "smart" phone, the
Nokia 9000 communicator, they plunged into the mobile phone industry. Fast forward to 2006, the
industry was flooded with a range of both flip and feature phones and Nokia was dominating the
mobile phone

What Is The Failure Of Nokia
Nokia Corporation
Nokia Corporation is one of the world's largest vendor of mobile phones from 1998 to 2012. At
Nokia, they are committed to connecting people around the world through technology. From 2014,
Nokia reorganized its structure into four category of business groups: Mobile Phones, Multimedia,
Enterprise Solutions, and Networks. Nokia operates 15 manufacturing facilities in nine countries
and maintains research and development facilities in 12 countries (Reference For Business, n.d.).
In 1865, Nokia first started its operation as a paper mill by a Finnish engineer, Fredrik Idestam, at
the Tammerkoski Rapids in Southern Finland. The name "Nokia" was inspired by the location of his
second mill which was built on the banks of the Nokianvirta river in 1868. The firm was
transformed into a share company with Leo Mechelin in 1871. Towards the end of 19th century, the
company expanded into the electronic business segment. Meanwhile, Eduard Polon established
Finnish Rubber Works in 1898 and Arvid, Wickstrom started operation for Finnish Cable Work in
1912. The three companies that were jointly owned since 1922, merged to form Nokia Corporation
in ... Show more content on Helpwriting.net ...
One of the reasons were the management's reluctance to change due to the risk involved in software
changing. Nokia underestimated the importance of the transition to smartphones, after all, most of
their profits earned in the mobile phone industry in 2007 were not coming from smartphones
segment. Allocating a lot of resources into a high–end, low–volume business would have seemed
risky. Therefore, Nokia's failure resulted from an institutional reluctance to transit into a new era.
Another mistake that Nokia committed was to overestimate the strength of its brand, believing that
they would be able to catch up in the smartphone competition even if they were late. Nokia
continued to insist that its superior hardware designs would win over

Recommending a Marketing Mix for a Service ‘Lumia’ 800 of...
GAC012: Business Studies Assessment Event 3
Recommending a Marketing Mix for a Service
'Lumia' 800 of NOKIA Mobile Company'
Student: Zhou Siyan 'Effie'
ID number: ZMSC22222
Tutor： Maqui
Due Date： November 19, 2012
Date submitted: November 19, 2012
Word Count: 1249 words
Table of Contents
Executive Summary
1.0 Introduction
2.0 Research Methodology
3.0 Research Findings
4.0 Discussion
5.0 Conclusion and recommendations
Reference List
Executive Summary
When technology change the way people interact with each other in daily life, those writing days
were gone with letters and postcards and personalized greeting cards and they are turned into
emails, online social ... Show more content on Helpwriting.net ...
The price on sale now is 2079 to 3699 RMB. As for place, product are on sale in monopolized store
around the world. Promotions can be done in several ways, like on sale with plan cap or with tax–
free.
The analysis of the current SWOT of NOKIA is as follows: strengths is its position as industry
leader in the telecommunications and electronics industry. Also, it shows to the world the incredible
ability to adapt to the market. Weakness may be that it has grown so huge, as the fifth most valuable
brand in the world, that it cannot sustain its growth at its current rate. It still have some opportunities
like Nokia's leadership in the area of mobile phones and its versatility open the company up to a
wide variety of communications and mobile device possibilities –– markets that are growing
throughout the world. Threats are that Nokia is facing a number of threats from companies such as
Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone

industry in an attempt to gain dominance.
The marketing mix we recommend is as follows: NOKIA Lumia 800 with large display screen, the
shape of phones, the face plates and the soft key touch pads charges about 1800RMB which can be
accepted by most of the customer and maybe the innovation of Promotion Method Oriented by
Target Consumer is necessary. We decide to promote it through TV, Magazine, Film or any other
possible way. As for place, we plan to set up

Different Types Of Computers
In order to determine what type of computer to purchase for your BYOD (bring your own device),
you need to determine what kind of computer user you are and what needs you have.
In a world today in which we are more mobile (or need to be) than ever before, a mobile device can
be a possible solution to your BYOD needs. Mobile devices can include smartphones, tablets,
ultrabooks, netbooks, tablet PC's and laptops. Which mobile device you decide should be depended
on purpose of use and preference on which one suites your BYOD needs.
The brain of a computer is referred to as the computer processor, or central processing unit (CPU).
The CPU is responsible for processing and managing information, performing calculations and
processing ... Show more content on Helpwriting.net ...
The higher the processor rate, the faster in which a processor can process information and thus the
quicker it will be. In some instances, individuals boost clock speed by 'overclocking,' a term used to
push the clock speed beyond the manufacturers recommendation. This is common for those who use
their computers for gaming. However, doing so will void the warranty and can overheat the CPU.
Cache is a type of memory that is kept on or in proximity to the CPU for quicker retrieval. The CPU
uses and stores frequently used data or instructions in the cache instead of being accessed slower
through the RAM. Cache is designated as Level 1 (L1), stored on the CPU itself and Level 2 (L2),
stored on a separate chip next to the CPU. When there is Level 3 (L3) cache, L3 cache will be on a
separate chip and L1 and L2 will be built onto the CPU. More cache memory will allow a processor
to be more powerful.
RAM is known as Random Access Memory. This is the temporary memory space for a computer.
The more RAM you have the more programs you can have operating at the same time. It
temporarily houses the instructions and information the computer is currently using but only does so
when the computer on. When the power is off, any data on the RAM is wiped clean.
There are different types of RAM. The common type of RAM today is double data rate 3 (DDR3).
With each DDR3 RAM, they come in different speed rates. The higher the speed rate, the higher the

Texting Thumb Pain
Homework 2 Background: There is an increase in the use of a Smartphone in the modern world.
Texting is one the most common feature used by teenagers. There is an increase chance of
musculoskeletal injuries due to repetitive use. There is not a comprehensive study done to assess the
effect of texting on thumb pain. Objective: To investigate the association between thumb pain and
use of texting as a form of communication by teenagers. Study Design: Longitudinal cohort study
Method: A prospective study will be conducted on 2,500 teenagers, selected randomly from two
school district with age12–20, to assess the effect of texting on thumb pain. At baseline, the
teenagers will be given a questionnaire, to gather data about the use of texting ... Show more content
on Helpwriting.net ...
Texting is one the most common feature used by teenagers. There is an increase chance of
musculoskeletal injuries due to repetitive use. There is not a comprehensive study done to assess the
effect of texting on thumb pain. Study Design: Case–Control study Objective: The teenagers, age
12–20, who participated in a school health screening program, were screened to investigate the
relationship between texting and thumb pain. The teenager having thumb pain were considered
cases and one without thumb pain were control. The data was gathered to know the number of hours
teenager spent on texting. The case–control study is useful in studying rare disease and diseases
having long induction and latency period. The case–control study is less expensive. However, there
are chances of recall bias which can affect the effect estimation in cases and control groups.
Background: There is an increase in the use of a Smartphone in the modern world. Texting is one
the most common feature used by teenagers. There is an increase chance of musculoskeletal injuries
due to repetitive use. There is not a comprehensive study done to assess the effect of texting on
thumb

Essay Vertu: Nokia's Luxury Phone
Unit: 3 Vertu: Nokia's Luxury Mobile Phone Case Study Analysis
Kaplan University
School of Business
MT460 Management Policy and Strategy
Author: Joyce Kerns
Professor: Dr. Finlay
Date: September 11, 2012
Vertu: Nokia's Luxury Mobile Phone
Introduction
Nokia which is headquarters is located in Finland is a global telecommunications equipment
manufacturer (Kwong & Wong, 2011). Stephen Elop the new CEO of Nokia announced a new
mobile strategy to adopt Microsoft's new but unproven Windows phone as its primary smart phone
operating system (Kwong & Wong, 2011). The day of his big proclamation the stock market to a 14
cent dive. Vertu was the luxury mobile phone that was founded by Frank Nuovo in the 1990's. ...
Selected Solution to the Problem Stephen selected to fix the problem by selecting the Vertu Luxury
Mobile Phone. The luxury mobile phone department was new and growing very fast globally. With
the new developments the luxury mobile phone market looked promising and attracted new market
entrants. For instance Mobiado, Gresso and GoldVish are brands that joined the new market
(Kwong & Wong, 2012).
Implementation
Before the Ventu was released, which is a subsidiary of Nokia, Nokia launched its own entry level
luxury phone the Nokia branded 8800 Series with the price set at 1,075 Euros (US. $1,300) level
(Kwong & Wong, 2011). On January 21, 2002, the very first Vertu was presented the Museum of
Modern Art in Paris (Kwong & Wong, 2011). In 2006 the special edition of Nokia 8800 series was
introduced with Aston Martin, followed by the 24 karat gold plated version called the Nokia 8800
Series Sirocco Gold in 2007. In 2008 Nokia launched the Nokia 880 Carbon Arte. With these
introductions Nokia continued to empower Vertu to take the lead in the high end luxury mobile
phone market.
Recommendations
If I were a part of Nokia and worked for Stephen Elop, I would ask him to make "Designed to be
admired, and made to be held," the vision statement for our luxury mobile phone department. Ask
him as from reading the article written that we need to come up with a

Reasons For The Decline Of Nokia
What is the Present Factors for Nokia's Decline?
Nokia used to be the world's leading manufacturer of mobile phone. However, there is no industry
could be stable all over the time as there are changes while progression. Nokia fell into a very
difficult position because of the introduction of Apple's iPhone in 2007. There are findings stated
that Nokia was going downhill because of the failure to engage in a timely transformational
response to the competitive innovations of Apple. However, a crisis, typically a negative issue, can
be a positive transformational event if the business firm recognizes a crisis and makes appropriate
changes in its operations to support the positive growth and development (John & Juan 2010).To
further analyze on ... Show more content on Helpwriting.net ...
In this case, clock speed could be a methodology to enable to faster response. Clock speed is the rate
of evolution or change. The company needs to be able to innovate and create new value at or faster
than its industry clockspeed to be ahead of competition. Industry clock speed is a composite of
product, process and organizational. In term of product, the innovation of technology could be given
more attention therefore Nokia could be able to respond to iPhone. Furthermore, Nokia could
deploy the concept of clock speed to develop a value chain

The Promotional Strategies of Smart and Globe: A Student's...
Introduction: Starting from telegraphic and telephonic systems in the19th Century, the field of
telephonic communication has now Expanded to make use of advanced technologies like GSM,
CDMA and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players
and the Private Players are Putting in their resources and efforts to improve the Telecommunication
technology so as to give the maximum to Their customers. In business, it is important to use various
and innovative promotional strategies to expand the demand of your product and to earn more
consumers. It is one of the main things a business or a company must do to keep on working. There
are 3 different ways to promote a product: to show information to ... Show more content on
Helpwriting.net ...
That's exactly how Globe Telecom–the number two provider in the Philippines, with 27 million
customers–is approaching the competitive challenge. Globe speciﬁcally recognized that the most
effective way to attract and retain the value–conscious Philippine mobile customer was to spur
action through time–limited marketing promotions–for example, reload HSDPA service with PHP30
and also get 24 hours unlimited SMS product. Call it opportunistic marketing in the extreme.
(http://www–05.ibm.com/innovations) The main objective of this research is to assess the different
promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that
pushed the researchers to write about this topic is because one of the most widely used technologies
today involve the use of networking, and the main providers of such networking use different
promotional strategies to beat the competition. The researchers will provide adequate information
about the processes and procedures of the networking companies and also the different perceptions
of the respondents the researchers are going to interview. Objectives of the Study The research
entitled "The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm
Students of New Era University" has the following objectives: 1. What are the promotional
strategies of Smart and Globe? 2. What benefits do respondents enjoy out of these

Nokia, A New Way Of Producing Paper
Nokia's history stretches back 150 years to a time in a small town in Finland, Fredrik Idestam, when
a 27 year old mining engineer, discovered a new way of producing paper from wood rather than
from rags as it was commonly produced, and set up his first factory of paper mill in 1865. Within
three years, the company set up a second mill. By 1902, it had expanded its operations to the
generation of electricity from the hydropower assets Nokia possessed. The company continuously
grew. Consumer products coming out of Finnish Rubber Works started using the Nokia brand and
Kaapelitehdas (Finish Cable Networks), was another company that depended on Nokia's
hydroelectricity production, produced electrical cables as well as telephone and telegraph devices
and infrastructure. The three companies became jointly owned from 1922 onwards when Nokia Ab
was near bankruptcy and Finnish Rubber Works Ltd stepped in to avoid losing its main energy
source by acquiring a controlling interest in 1918. Four years later, it buys Kaapelitehdas and the
unofficial Nokia conglomerate was now an active agent in the chemical forest business,
communications and cabling business and rubber products. This was the start of the company soon
to be known as Nokia conglomerate that continuously innovated and reinvented itself, with
businesses as diverse as rubber products, paper, consumer electronics, paper and computers
(appendix) until the early 1990s.
Nordic Mobile Telephony and Nokia – A Success

Nokia's Business Strategy in India
Nokia has played a new role in the growth of cellular technology in India, starting with the first–
ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia–deployed network.
Nokia started its India operations in 1995, and currently operates out of offices in New Delhi,
Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Pune and Ahmedabad. The Indian
operations involve of the handsets business; R&D facilities in Bangalore and Mumbai; a
manufacturing plant in Chennai and a Design Studio in Bangalore.
Over the years, the company has grown manifold with its manpower strength increasing from 450
people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens
Networks). Today, India holds the ... Show more content on Helpwriting.net ...
* Read More
Some firsts for Nokia in India
1995 – First mobile phone call made in India on a Nokia phone on a Nokia network
1998 – Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110
2000 – First phone with Hindi menu (Nokia 3210)
2002 – First Camera phone (Nokia 7650)
2003 – First Made for India phone, Nokia 1100
2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones
2004 – First Wi–fi Phone– Nokia Communicator (N9500)
2005 – Local UI in additional local language
2006 – Nokia manufacturing plant in Chennai
2007 – First vernacular news portal
Some Achievements for Nokia * Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008 *
Ranked the No 1. MNC in India by Businessworld, India's leading business weekly, 2006 * Ranked
as the No. 1 telecommunications equipment vendor in the country by Voice & Data for five
consecutive years –2008, 2007, 2006,2005 and 2004 * Ranked as the 9th most powerful brand by
Millward Brown's BrandZ 2008 * Ranked world's 4th most valuable brand by Interbrand, 2007 *
Ranked Asia's most trusted brand by the Media–Synovate, 2006
Imperitives for Continued Growth
Promote international standards by harmonizing spectrum allocation with ITU
Incentive for shared infrastructure, specially to promote rural growth
Reduce customs duty on imported telecommunication and related equipment for implementing

SWOT Analysis Of Noki Marketing Management: Nokia
Assignment on Nokia
Group members: Ehsanur Rahman Mohammed Fahim Bin Solaiman Farhan Ali Ramisa Musa
Abdiyat Ahmed Md Mustakim Ahad Khan
Module Title– Marketing Management
Programme: BA
Semester: Semester One
Contents Chapters Pages
1– Abstract & Company's profile––––––––––––––––––––––––––––––––––– 3
2– ... Show more content on Helpwriting.net ...
2– SWOT Analysis––––––––––––––––––––––––––––––––––––––––––––––––––––––– 3,4
3– Segmentation, target & position(STP)–––––––––––––––––––––––––– 5,6
4– Market Strategies of Nokia–––––––––––––––––––––––––––––––––––––––– 6
5– Global Market Share (pie charts)––––––––––––––––––––––––––––––– 7,8,9
6– Nokia Objectives–––––––––––––––––––––––––––––––––––––––––––––––––––– 9
7– Nokia(vision & mission statement)––––––––––––––––––––––––––––– 10
8– SMART Objectives–––––––––––––––––––––––––––––––––––––––––––––––––– 10
9– 7p's–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Verizon Communications Executive Summary
A Look at Verizon Communications Verizon Communications is one of the largest international
communications companies of providing communication, information and entertainment products
and services to consumers, businesses and governmental agencies. If you wanted to look them up on
NASDAQ or the NYSE, you can use the symbol VZ. Verizon comes from humble beginnings,
starting with an invention in 1876 by Alexander Graham Bell, the telephone. They were the
predecessor company to American Telephone and Telegraph Company, which formed with 7
original shareholders in 1885. Over time, the company became Bell Telephone Company, Bell
Atlantic, then in 2000, the $25 billion dollar merger to Verizon Communications. Over the course of
history from then ... Show more content on Helpwriting.net ...
In this section it explains what happened with concern to the business that was not necessarily on
the financial statements, but are important for creditors and investors, both current and future. I
believe it is good to know what is going on with the company, both on the financial statements and
off. That way, there is no surprises if something should happen at a later date. As far as the
Severance, Pensions and Benefits section, you can see what was paid out for that year, as well as
what is expected to be paid out in the future. With the information on this section, you can also gain
more access to this topic from the company accountants. The Litigation Settlements section in 2014
mentions settlements made on patents. It is good to know, if you are investing in Verizon, what
patents they have acquired or are requiring. It is good to know what kind of mergers the company
has worked on or is working on. (Such as the merger with AOL in 2015, which is not mentioned in
the 2014 Annual Report. I got that information from the Verizon

Example Of 3p Movies
Top 15 Free 3GP Mobile Movie Download Sites Having a video content movie to play directly on
your cell phone is a big addition to any website that targets mobile users. Increasingly people are
getting more attached to their mobile phones than their laptops. 3GP movies can be downloaded to
your mobile using a third–party tool. 1. Fztvseries.com It's a perfect website if you want to
download easily newly released movies and various TV series in 3GP and AVI formats. It has a
great database and most of the new movies are uploaded as earliest as possible. Also, it owns FAQ
features and a Facebook with detailed information and troubleshoot any issue that you may face. For
example, Fztvseries allows that its users request to release each ... Show more content on
Helpwriting.net ...
https://moviespur.org/ 4. New3gpmovies It's another one of the great websites known to download
3GP mobile movies hollywood in hindi. The best thing about this website is it provides you a great
collection of movies and tv shows in a 3GP format without any cost and also the size of these 3GP
movie files will not take over entire storage of your mobile device. To download 3GP movies for
this website you will need their official browser, through it you can get improved downloading
speed. new3gpmovies.co.in/ 5. Club3gp If you love to watch movies and tv shows, this website is
made for you. One of the great thing about Club3gp is that you find numerous movies on this
website that are not available on any other website. This website allows you to watch and download
every movie and shows available in the collection in 3GP format. There is no worry to catch
malicious files from this website, it is safe to your mobile phone and free of viruses and malware.
http://ww17.club3gp.com/ 6. 3gpmania It's an amazingly designed website that allows you to
download new 3GP movies and tv shows in light size 3GP formats with great quality. The best thing
about this website is its quality and size of 3GP movie files. If you want to have a great 3GP
experience, this website is made for you and your entertainment need. The movies are arranged into
categories

Wada
Diagnosing the Change
Managing Organizational Change
Emiliano Delucia
Keller Graduate School of Management
DIAGNOSTIC MODELS
One of the main purposes of diagnostic models is to find a way to identify external and internal
factors that can affect the working conditions of an organization. Many diagnostic models have been
developed along the years to ensure these factors are well identified and the organizations can
function properly following a certain model. The diagnostic model that will be analyzed in this
paper is Burke–Litwin.
BURKE–LITWIN MODEL
The Burke–Litwin model describes multiple factors and drivers of change that can be seen from top
to bottom in the following diagram: This model owes its original ... Show more content on
Helpwriting.net ...
There are certain changes that can affect the individual' needs so the company needs to work
towards meeting the employee's expectations.
9. Employee Motivation: This is one of the key factors to successfully implement a change.
Personnel need to be motivated for the change, and management need to communicate it properly
for this to happen.
IMPLEMENTATION OF THE MODEL PRICIPLES:
SAMSUNG
Samsung is a company that has been very successful in implementing the change they needed. They
followed a step–by–step approach looking into internal and external factors that could affect it.
Samsung did a great job identifying the external factors by knowing their competitors, the market
requirements, and the global economy. Based on this, internal changes were triggered to achieve
their strategy and goals. The success in the company was a clear outcome of the well managed
change process.
The mission of the company was always to be on the top of the electronic market, so their strategy
has been focused on that since the beginning. Continuously innovating in their product line allowed
them to have new products going to the market very often. Since the company really motivated their
employees, they were able to implement and follow the company mission and strategy. All the
factors explained about Burke–Litwin model were well managed by Samsung. That is one of the
main reasons why this model better describes

Noki A Finnish Multinational Communication And Information...
INTRODUCTION
Nokia is a finnish multinational communication and information technology company, founded in
1865. Nokia is headquartered in Espoo, Usimaa in the greater Helsinki metropolitan area. In 2014,
Nokia employed 61,656 people across 120 countries, did business in more than 150 countriesand
reported annual revenues of around €12.73billion. The company has had various industries in its
151–year history. Originally founded as a pulp mill ,and current focuses on large–scale
telecommunication infra structures,and technology development and licensing.Nokia is also a major
contrtibuter to the mobile telephony industry,having assisted in the development of the GSM and
LTE standards ,and was,for a period ,the largest vendor of mobile phones in the world.Nokia's
dominance also extended into the smart phone industry through its Symbian platform ,but
eventually shadowed by competitors.Nokia eventually entered into a pact with Microsoft in 2011 to
exclusively use its windows phone platform on future smartphones.Its mobile phone business was
eventually bought by Microsoft in an overall deal totaling $7.17billion .Stephen Elop,Nokia's
former CEO,and several other executives joined the new Microsoft Mobiles subsidiary of Microsoft
as part of the deal,which was complete on 25 april 2014 .
Since the sale of its mobile business, Nokia began to focus more extensively on its
telecommunications infrastructure business, marked by the divestiture of its Here Maps

Effect Of Smartphones On Advertising
Dr. Fusani
Zack Mineo
Spring 2016
The Effect of Smartphones on Advertising The amount of smartphones users have nearly doubled
within the past 5 years, from 35% to 70%.("2014 Marketing Statistics Infographic"). As the number
of users continues to rise, advertising will continue to integrate with smartphones. Smartphones
have dramatically changed the way consumers are approached by advertising companies. Before we
can understand how smartphones have changed the advertising industry, we must first recognize that
advertising and smartphones were not always related. By answering the following two question, it
will further examine the effect of smartphones on advertising. How have smartphones impacted the
advertising industry? How effective advertising on smartphones is?
Background of advertising
Before I can explain the effects of smartphones on advertising, we must first understand what the
goal of advertising was before smartphones. According to Joseph Dominik "Advertising is any form
of nonpersonal presentation and promotion of ideas, goods, and services, usually paid for by an
identified sponsor."(Dominick 350). The first appearance of advertising on radio dates back to 1922
when the Queensboro Realty Company paid a few hundred dollars for a talk radio show to
commend living in country lots from Queensboro Realty. (Dominick 179). Since then advertising
has grown rapidly especially during the time of the depression and World War II. President Franklin
D Roosevelt wanted

Essay on Samsung 5forces
Analyzing an Organization by Porter's Five Forces
Samsung mobile phone.
Abstract
This essay analyses the Samsung Mobile company by applying Porter's Five forces. Also each factor
will be compared with Apple and Nokia which are competitive companies in the mobile industry
and the strength of Samsung's strategic position will be demonstrated.
Introduction
Samsung Electronics, Apple and Nokia are the competitive mobile companies. To compare each
company's strategic position Samsung was chosen. Although many components are needed to make
mobile phones; semiconductors and the operating systems (OS) which companies use will be
mainly discussed because these factors have an effect on the function of a mobile phone. Therefore
this essay ... Show more content on Helpwriting.net ...
Table1. The sales number of cell phone 2012. Company | Percentage of sales 2012(%) | Samsung |
31.3 | Apple | 15 | RIM | 4.3 | ZTE | 4.2 | HTC | 4 | Others(Nokia included) | (Source: adopted from
Mello, 2012)
41.2 |
The power of suppliers
Samsung, Apple, and Nokia use a variety of suppliers for mobile components (Husso, 2011). As
some mobile components of Samsung Electronics are provided by their subsidiary company, it
seems that they have low power of supplier. Also, the subsidiary company which is Samsung
Semiconductor was ranked second in the number of sales throughout the world in 2012(Leachman
et al, 2002). This means that their semiconductors could be delivered for a low price in high quality.
The most interesting factor is that Apple and Nokia chose the Samsung Semiconductor for their
supplier (Leachman et al, 2002). Therefore Samsung Semiconductor could reduce the fixed cost as
they produce large amounts of semiconductors to provide to two large companies.
In the case of Operating System, except for Samsung, Apple and Nokia use their own company's OS
which is iOS and Symbian respectively. In the OS market, Android accounts for over 50% market
share which means they provide OS to many mobile companies (Fernandez,2009). Therefore
Samsung which uses Android OS has high level of power of Operating System

Why Nokia Failed at Smartphone Segment Against Apple?
WHY NOKIA FAILED AT SMARTPHONE SEGMENT AGAINST APPLE? According to my
project I am going to explain two companies; which one of them is successful at producing and
selling Smartphone and one of them is, can not success at production and sale of Smartphone.
Firstly I am going explain Nokia which is leader of communication industry but going to fail at
Smartphone sector and after that, I am going to explain Apple, that is best at producing Smartphone
and proved its quality in last 4 years. I am going to explain briefly Nokia's history and position in
industry and explain marketing strategy deeply. Soon, I'm going to explain Apple and its product
Iphone and how being successful at communication industry with explaining marketing ... Show
more content on Helpwriting.net ...
Nokia is producing basic products but also Nokia is producing smartphones which can customer
play game, download and use million of application, use office tools, camera, music station, radio,
web services, instant messaging, GPS, navigation, and maps. Nokia 's Smartphone history started
with first Smartphone model called Nokai 9210 Communicator with using Symbian that is a mobile
operating system and computing platform designed for Smartphones. It was a true smartphone with
an open operating system, the Symbian OS. It was followed by the 9500 Communicator, which also
was Nokia 's first camera phone and first Wi–Fi phone. The9300 Communicator was smaller, and
the latest E90 Communicator includes GPS. The Nokia Communicator model is remarkable for also
having been the most costly phone model sold by a major brand for almost the full life of the model
series, costing easily 20% and sometimes 40% more than the next most expensive smartphone by
any major producer. In 2007 Nokia launched the Nokia N95 which integrated a wide range of
multimedia features into a consumer–oriented smartphone: GPS, a 5 megapixel camera with
autofocus and LED flash, 3G and Wi–Fi connectivity and TV–out. In the next few years these
features would become standard on high–end smartphones. The Nokia 6110 Navigator is a Symbian
based dedicated GPS phone introduced in June 2007.In 2010 Nokia released the Nokia N8
smartphone with a stylus–free capacitive touch

Ecobus Marketing Coursework
Ecobus Marketing Coursework – Nokia – The Wireless Giant
Ecobus Marketing Coursework
"Nokia – The Wireless Giant"
Introduction & Purpose
For this coursework, I have decided to study the wireless giant,
Nokia. Nokia is, unarguably, the leader in the world of mobile communications. The brand boasts a
significant number of users from around the world, ranging from Europe to the Americas, and from
Africa to the Asia Pacific. Nokia's success has been aided by its experience, innovation and its user–
friendliness and thus, has become the leading supplier of mobile phones and other related products
around the globe.
The aim of this project is to identify how Nokia has approached its market and what has enabled the
company to ... Show more content on Helpwriting.net ...
The 60's were an important era as it was Nokia's first step into the market of telecommunications.
As the 1980's approached and the micro–computer age arrived, Nokia was very much involved and
emerged as a major producer of computers, monitors and TV sets. Since then, Nokia has come a
long way. After the end of 2001, the company's net sales summed up to US$ 28.15 billion.
It boasted 18 production facilities in 10 different countries around the world and a research and
development in 15 countries. Its sales is now spanning 130 countries around the globe backed with
its workforce of
54,000 people.
With a dedicated workforce determined to constantly innovate, with its existing range of products
and Nokia's new ventures, for the company, the sky seems to be the limit.
The Marketing Mix– 4P's
To determine the marketing mix for a product is essential to any company. They are the main
variables through which a firm carries out its marketing strategies. These variables are more
commonly known as the 4 P's. They areâ€¦

· Product
· Place
· Price
· Promotion
Here, I will look into detail the marketing mix for Nokia.
Product
The product is the most important aspect of the marketing mix. The reason for this is that without a
product, a company will be like a vehicle without wheels. It is only after determining the product
that the company can think about the

TBS 920 International Business Strategy :Nokia India...
Prepared by: Manoj Gulati – 4130157
TBS 920 – International
Business Strategy
1
Curriculum and Business Profile
Company profile
Guest country profile
Economic, Cultural and Political Analysis
Technological Analysis
Entering and functional strategies
Marketing Strategy of Nokia in India
SWOT & PESTEL analysis
Recommendations
References
2
Company profile
Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern
Finland
First business was in wood pulp mill
In 1920, Finnish Rubber Works was acquired by Nokia
1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres,

went on to manufacture rubber bands, ... Show more content on Helpwriting.net ...
"India is now Nokia's second–largest market, displacing the U.S. and behind only China" Olli–
Pekka Kallasvuo, the president and chief executive Nokia in 1996
12
Entering and functional strategies There are various types of strategies to enter a market.
Joint ventures
Franchising
Licensing
Exporting
Foreign Direct Investment
Wholly owned subsidiaries
Turnkey project
Alliances
Nokia decided to enter India as FDI and with 100% branch mode stup
13
Marketing Strategy of Nokia in India
Product (customization)
In 1998 for republic day , Nokia came out with patriotic Indian tunes based ring tone phones .
Nokia introduced inter–changeable covers offer for 5110 model
In 1999, Nokia came out with Hindi user interface in its phones hence adapting to the local
language.
Nokia partnership with Sony music for top 20 hit songs as ring tones. Nokia 3210,
The model 3610 was launched with an enhancing Hindi text messaging facility in
2001.
In 2003 when Nokia came with 1100 and 1108 specifically designed features

Android Applications with Artificial Intelligence in...
A Comparative Study of Mobile Phone's Operating Systems Gaurav Jindal Assistant Professor,
Gitarattan International Business School gauravjindal05@gmail.com Mayank Jain Student (MCA),
Gitarattan International Business School jainmayank2007@gmail.com ABSTRACT "Without
continual growth and progress, such words as improvement, achievement, and success have no
meaning." –Benjamin Franklin Mobile industries seem to follow this quote very well. A continuous
growth and progress have become motto of these industries. New technologies are being developed
every other day to mark the continuous growth of industry. Every company is willing to provide
new features and easy to use ... Show more content on Helpwriting.net ...
During the World War II radio phones are initially

Theories Of The Sunzi Art Of War Theory
Sunzi Art Of War Theory
The theories that can be applied for business purpose is Line 3.38 when ignorant of the affairs of the
enemy to participate and interfere with the army's administration and Line 3.39 This causes the
officers and men to be confused and perplexed. The theories explain that the company must be lead
by an effective board of director because the right person for each position in the company will help
the company to make a wise decision which will guide the company achieves goals. Besides, as a
leader must always prepared themselves and get close with their subordinates. If a company is
manage by an incapable person, the company will having a risk of takeover by another competitors.
If the situation is getting worse, the company may have facing financial crisis and even have the risk
to face bankruptcy in the near future. As an example, Proton Company has poor market sales
compared to Toyota Company which is very strong competitors to compete with. Proton Company
sales are not comparable with Toyota company because Proton Company does not have effective
board of director as Toyota Company to manage the business. Therefore, this problem have lead the
Proton Company take risk in the market and their customer are ... Show more content on
Helpwriting.net ...
The theory stated is explaining the company need a leader who are able to unite the employee, work
together with the company and make important decision for the company to reach the specific goal
of the company. For example, there is a game which is named DotA. This is a 5 versus 5 player
strategy game. For every match we need a leader, to unite us and lead us to reach the goal, which is
to win the match. As in a company, the leader and employee must have a good relationship between
each other and have the same goal, which is to maximize profit for the

Nokia Burning Platform Memo
BURNING PLATFORM
a) Which elements related to James' Operations Management definition do you identify within the
"Burning Platform" memorandum?
James, T. (2011) defines Operations Management as the management of the processes which aid
production of goods and or services. This implies that all production activities must be coordinated
well to ensure a lean process of resource management is adopted.
Find below an analysis of "Burning Platform memo and as it relates to the definition of operations
Management by James.
Elements of Operations Management's definition by James, T (2011). Elements of Operations
management in "Burning Platform" memorandum.
Management of processes involved in the production of goods and or services. In the memo, Mr. ...
Pros of using violent imagery and language
It brings out the real meaning of the message he intends to pass across to the employees of Nokia
company. For example, when he says that the platform is burning while referring to Nokia, this
simply notifies the employees that unless they take the necessary actions to prevent Nokia from
collapsing, the company may not stand. There are many mistakes committed in the company which
must be arrested to prevent further damage.
The violent imagery awakens everyone to think outside the box immediately.
Cons of using violent imagery and language
The violent imagery may cause panic among the workers. Some of the employees can give up on
the company since it is already "burning." The resulting demotivation can lead to further detrimental
effects than intended corrective steps.
Personally, I feel motivated when violent imagery and language is used in the memo. This approach
is unlikely to backfire because the facts are speaking loudly. First, the once leading Nokia company
has lost most of its customer base. Additionally, the management has been reluctant to provide
direction in the company. Additionally, the employees can also testify that Nokia has become
inferior compared to other competing brands on the market. Some of the employees in Nokia
company may be using the competitors' brands at the time the memo was written. Therefore, the
memo pointed out what was obvious in the minds

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