Marketing Management


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It is a simple guide for how to launching ur product in market what pros nd cones u have to keep in mind while launching.

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Marketing Management

  1. 1. November 17, 2012 Marketing Management in Mobile Phones By - Mujeeb Rehman
  2. 2. Marketing Management in Mobile PhonesA mobile phone (also known as a cellular phone, cellphone and a hand phone) is a device that can makeand receive telephone calls over a radio link whilemoving around a wide geographic area. It does so byconnecting to a cellular network provided by a mobilephone operator, allowing access to the publictelephone network. By contrast, a cordless telephone isused only within the short range of a single, privatebase station.In addition to telephony, modern mobile phones alsosupport a wide variety of other services such as textmessaging, MMS, email, Internet access, short-rangewireless communications (infrared, Bluetooth),business applications, gamingand photography.Mobile phones that offer these and more generalcomputing capabilities are referred to as smartphones.Now we know what is Mobile Phones and whichservices it provide. So now, let’sdiscuss some marketingQuestionnaire’s..!!!
  3. 3. Why I select this product/service?Today, technology has taken a new approach to ease-of-use, puttingeverything the internet has to offer on a mobile application. In orderto be competitive in the business world, even the smallest of localbusinesses should consider mobile marketing as a means to reachconsumers who are on the go. With the right mobile marketingcampaign, your business can be in the palm of consumers’ hands,making it easier for them to spend their hard-earned money on yourquality products and services.Mobile marketing specialists are trained and proficient in applicationdevelopment with several content management systems, includingWordPress, Joomla and Magento. Team members understand the insand outs of iPhone/iPad SDK, Windows Mobile SDK and BlackberrySDK app technology and they know how to create mobileapplications that appeal to target audiences.Not only is mobile marketing the answer to expanding your business,but it is a great way to increase exposure and revenues.Mobile technology is moving fast, so there is no time to waste…..!
  4. 4. ‘5’ competitive mobile brands that exist in the market.1. Samsung mobiles.2. Iphone.3. Nokia mobiles.4. SONY xperia.5. HTC mobiles. What permissions and licenses would be required to make the product?
  5. 5. What are your competitors Unique Selling Proportion [U.S.P]?In business, there will always someone bigger than you, who hasmore marketing money than you, has been in business longer thanyou, and who may even be able to deliver a product or service at alower price. Your competitors may have higher internet searchrankings and an army of followers on Facebook. How do you competein the marketplace with disadvantages like that?Before you can beginto sell your product or service to anyone else, you have to sellyourself on it. This is especially important when your product orservice is similar to those around you. Very few businesses are one-of-a-kind. Just look around you: How many clothing retailers,hardware stores, air conditioning installers and electricians are trulyunique?The key to effective selling in this situation is what advertising andmarketing professionals call a "unique selling proposition" (USP).Unless you can pinpoint what makes your business unique in a worldof homogeneous competitors, you cannot target your sales effortssuccessfully. My competitors have following types of U.S.P for marketing. 1. Samsung mobile– “The next big thing is here”, “Be Creative”. 2. iPhone – “It doesn’t take a genius”, “Think Different”. 3. Nokia mobile – “Amazing everyday”, “Connecting People”. 4. SONY xperia – “Add Extra Spice to Your Life”, “Smart has never been this simple”. 5. HTC – “Quietly Brilliant”
  6. 6. What is the name of your product? Samsung Does your product have any range give details?Yes, we make different ranges of mobile phones and also deals withother SAMSUNG electrical products.In Mobiles 1. Galaxy Note. 2. Galaxy S series of smartphones. 3.Galaxy Tab. 4. Samsung Omnia (WP). 5. Samsung WAVE (BADA). 6. Galaxy Player.In other electrical appliances:- 1. Samsung SMART-TV. 2. Samsung SMART Camera. 3. Samsung Refrigerators. 4. Washing machines. 5. Samsung Laptops.
  7. 7. Features of Two Latest mobiles of SAMSUNG.SAMSUNG galaxy Note-II 4.8" Super AMOLED screen Quad core processor Very fast processor (1600 MHz) Lots of RAM (2048 MB RAM) Very big display (5.55 inches) High pixel densitiy screen, over 250ppi (265 ppi) High-resolution display (720 x 1280 pixels) High-resolution camera (8 megapixels) Fast mobile data support (4G) NFC HDMI connector for TV-out (via microUSB) Supports special active stylus for input.SAMSUNG galaxy S-III Dual core processor Very fast processor (1500 MHz) Lots of RAM (2048 MB RAM) Very big display (4.80 inches) Extremely high pixel density screen, over 300ppi (306 ppi) High-resolution display (720 x 1280 pixels) High-resolution camera (8 megapixels) Fast mobile data support (4G) NFC HDMI connector for TV-out (via microUSB)
  8. 8. Label of my productSAMSUNG Galaxy S-Advance
  9. 9. LOGO of my Product Tagline of my company“Everyones invited or it’s hard to imagine” What is the selling price of my competitor’s product? 1. Selling price to consumers. Ans. Product NOKIA Lumia920 MRP Rs/-44000. Ans. Product HTC ONE X MRP Rs/-40000. Ans. Product iPhone 5 32g, MRP Rs/-55000. 2. Selling price to retailers.( % dis on actual price ) Ans. Nokia 37840. Ans. HTC 36000. Ans. Apple 48400. 3. Selling price to Wholesalers.
  10. 10. Ans. NOKIA provide Rs/-30000. Ans. HTC provide Rs/-33000. Ans. Apple iPhone5 provide Rs/-45600. What is the profit margin (“of apple”) in percentage to the: Manufacturer –80% Wholesalers –12% Retailers –8% How will your product be packed?1. The name of your product.2. The colors of your packaging.3. Overall packaging and labeling design.4. Weights and measurements.5. Number of units per package.6. Pictures of your product on the label.7. Packaging material.8. Make sure electrical products are suitable for international use.9. Environmental effects on your product.10. Country of Origin. Draft a social message for your label.
  11. 11. What means of transport you will use and why?I chose Road transport for my transportation. In which lorry and Vanare the good option for me to move goods one place to another. Iuse because Road transport is cheap, convenient and one of themost flexible modes of transport. And also Road transport connectsplaces very well. Provide door to door service. What cost effective techniques will you follow for your promotion plan?Promotion and advertising can be a heavy expense, especially for anew business that wants to make itself known in a community. Ahome-based business, however, more often than not, has a verylimited budget when it comes to advertising. The home businessowner needs to make the public aware of his or her product orservice at the lowest possible cost.Here are some points which I prefer for promotion:- 1. EVENTS 2. CONTESTS 3. COMMUNITY SERVICE 4. COUPONING 5. CELEBRATE HOLIDAYS 6. GO WHERE THE PEOPLE ARE 7. MAILING LISTS 8. SEMINARS 9. NEWS CREATION 10. BUILD A WEBSITE FOR YOUR BUSINESS 11. CREATE PARTNERSHIPS WITH OTHER ORGANIZATIONS 12. USE FREE PUBLICITY
  12. 12. What cost effective techniques will you follow for your product?1. Internet Marketing2. Analyze your organization3. Analyze your environment4. Analyze your customers and stakeholders5. Examine opportunities and threats6. Gain more market share.7. Safety-security