Blog Workshop

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Blog Workshop

  1. 1. Blog WorkshopGETTING OFF ON THE RIGHT FOOT!
  2. 2. About Me Marketing Professor: e- Publishing Web Strategy for 8 + years 1 Year Personal Blogging Project Currently a Strategic Marketing Consultant
  3. 3. Before Starting What is the purpose/mission of your blog?  Career advancement  Generate business/clients  Make money  Personal growth What are your tangible goals? # subscribers, comments, shares, timeframe, etc.
  4. 4. Who Cares? Think about your audience. What are their needs & expectations? Be useful. Where are they on the web? Select your feeder sources. What is your strategy? Create some boundaries. Don’t try to be everything to everyone!
  5. 5. 12 Tips for Success1. Create an editorial calendar, but don’t expect to stick to it – unplanned posts are often the best.2. Publicize some commitments.3. Include your photo and your personality.4. Develop your taxonomy ahead of time (categories, tagging, keywords).5. Be consistent with your style (short vs wordy, creative vs to-the-point).6. Get out there with your camera, now! And remember Creative Commons.
  6. 6. 12 Tips for Success7. Use a variety of supporting media (video, infographics, photos, audio, etc.) but make it relevant. Use captions.8. Don’t lose them once they are there. Let them subscribe via email and RSS. Ask for comments.9. Reuse your content – share with other blogs.10. Be original! Don’t just recycle other people’s content.11. Keep your eyes open! Good content comes from many sources – not just your own head.12. They won’t laugh at you!
  7. 7. Choose the Technology WordPress: Free version vs. Open- source, downloadable version Supporting Accounts/Tools:  YouTube or Vimeo  Google (Analytics)  Gravatar,  Feedburner  Facebook, Twitter, Flickr Activity: Set up a blog on WordPress.com
  8. 8. Appearance Options Naming your blog + URL  Name can change, URL remains the same Select a Theme with Options  Header, Mobile Options, Custom Options (colours, etc.) Core Widget Set:  Recent Posts, Archive, Categories, RSS & E-mail Subscribe, Menu
  9. 9. Theme OptionsActivity: Set up your Blog’s Appearance
  10. 10. Important Settings Reading Settings – Your front Page, # of posts per page, auto-email to subscribers Privacy Settings – Search engines Sharing Settings – Enable social media Activity: Enable Social Media for your Blog
  11. 11. Making a Post Capture inspiration when you have it – set aside a chunk of time Don’t force it – walk away and come back to it Get someone else to read it! Include blog and post-specific keywords Make promoting it part of the Scary, but Rewarding! publishing process Celebrate each post!
  12. 12. PR & Marketing Blogs Find the leaders: http://adage.com/power150/ shankman.com chrisbrogan.com briansolis.com sethgodin.typepad.com/seths_blog/

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