Elgin Spartans Blog Training


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Elgin Spartans Blog Training

  1. 1. Elgin Spartans Blog Are you ready?
  2. 2. The big picture! <ul><li>It’s not just about the blog. </li></ul>
  3. 3. “ Who ya gonna call?” Blog busters?!
  4. 4. What is our goal? If what you’re doing doesn’t align with the goal, think about what does. Share a glimpse into your very unique life, engage in NEW conversations which ULTIMATELY promote and celebrate the AMAZING students, faculty, staff and alumni of ECC!
  5. 5. Now what? Oh yes, there’s more.
  6. 6. <ul><li>Term for a blogger = 1 semester </li></ul><ul><li>One (1) blog post per week </li></ul><ul><li>Who blogs? </li></ul><ul><li>You get your very own day of the week </li></ul><ul><li>Vlog it! </li></ul><ul><li>Blog patrol </li></ul><ul><li>Promotion </li></ul><ul><li>Open comment posting policy </li></ul><ul><li>$100 gift card at end of semester </li></ul>Need to know No, you’re not on a “need to know” basis.
  7. 7. How to post Somebody has to teach you!
  8. 8. Why the editorial calendar? <ul><li>Blogging for a purpose </li></ul><ul><li>The face of ECC </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Anniversary </li></ul></ul><ul><ul><li>Referendum </li></ul></ul><ul><li>Give the blog an identity </li></ul><ul><li>Makes you look smart </li></ul>Okay, we made that last one up.
  9. 9. What else is out there? <ul><li>Facebook – A social networking website that disseminates information to a list of “friends” sought or sought out by the user. </li></ul><ul><ul><li>Elgin Spartans </li></ul></ul><ul><ul><li>ECC PR Team Group </li></ul></ul><ul><ul><li>Student Life Group </li></ul></ul><ul><ul><li>ECC Arts Center Group </li></ul></ul><ul><ul><li>ECC Alumni Group </li></ul></ul><ul><li>Twitter – A social networking and micro-blogging service that allows ECC to send updates about events and other news about the college. </li></ul><ul><ul><li>@ECCdistrict509 </li></ul></ul><ul><ul><li>@ECCArtsCenter </li></ul></ul><ul><li>ECC Arts Center Blog – Standing Room Only </li></ul><ul><li>Flickr – An image and video hosting website that allows ECC to send photos updates about events and other news about the college. </li></ul><ul><li>YouTube </li></ul>That’s right. Those are instructions on how to make a flying saucer.
  10. 10. Good vlogging, good <ul><li>Keep it short and to the point </li></ul><ul><li>Consider your audience </li></ul><ul><li>Be creative </li></ul><ul><li>It’s okay to entertain </li></ul><ul><li>Read up on some video tips </li></ul>It’s all about audience participation.
  11. 11. You get to use a Flip Mino! Isn’t this considered product placement?
  12. 12. Code of Conduct <ul><li>Say what you want to say, but don’t offend others. </li></ul><ul><li>Don’t use your blog for personal vendettas. </li></ul><ul><li>Be YOU! </li></ul><ul><li>Post often. Using the same day of the week builds your readership. </li></ul><ul><li>Use pictures and/or video to build interest in your blog. </li></ul><ul><li>Always select subjects for your post </li></ul><ul><li>Do not endorse local candidates running for elected office </li></ul><ul><li>Embed hyperlinks in your content (especially back to the ECC website). </li></ul><ul><li>Do not use copyrighted photos and videos. </li></ul><ul><li>If you are unable to post on a particular week, secure a guest blogger and topic. </li></ul><ul><li>Respond to comments and interact with your readers. </li></ul><ul><li>Promote your blog posting to your other networks (Facebook, email, etc). </li></ul><ul><li>Comment on other people’s blogs (not just ECC related) and include a link to your blog post. </li></ul>This is kind of important. Pay attention!
  13. 13. Best practices I hope I win an award!
  14. 14. <ul><li>Figure out in advance your blog purpose, audience and strategy. </li></ul><ul><li>Be authentic. </li></ul><ul><li>Always create original content. </li></ul><ul><li>A blog is not a press release, it's an informal conversation. </li></ul><ul><li>Edit your blogs for grammar and spelling. </li></ul><ul><li>Leave comments on other the other blogs AND respond to comments on your blog, keep the conversation going. </li></ul><ul><li>Use language that your audience uses. </li></ul><ul><li>For long posts, it's best to compose offline. </li></ul><ul><li>Blog about timely events. </li></ul><ul><li>Always mark your subjects for each post! </li></ul><ul><li>Ask outsiders to provide honest and open feedback </li></ul><ul><li>Always use Descriptive Titles for each your posts </li></ul><ul><li>Use Images and Photography </li></ul><ul><li>Link to related posts </li></ul><ul><li>We promote your work, so you should, too! </li></ul>Do it! 
  15. 15. Hot topics and ideas <ul><li>10 best/worst </li></ul><ul><li>Tips and tricks </li></ul><ul><li>How to’s </li></ul><ul><li>ECC issues and events: 60 th anniversary and rebranding process </li></ul><ul><li>Lists, lists and more lists </li></ul><ul><li>Interviews </li></ul><ul><li>Economy </li></ul><ul><li>Green ideas/energy saving </li></ul><ul><li>Obama/new administration </li></ul><ul><li>Local/regional/national news trends </li></ul><ul><li>Opinion piece on student newsletter </li></ul><ul><li>You tell us what becomes a “hot topic and/or idea” </li></ul>Can you already see your name in lights? Wait, do bloggers get their name in lights?
  16. 16. What does our blog do, besides build the relationship? <ul><li>Build institution awareness </li></ul><ul><li>Create interest in ECC </li></ul><ul><li>Provide information about ECC </li></ul><ul><li>Stimulate demand for ECC </li></ul><ul><li>Reinforce the ECC brand </li></ul>Cool, it’s Russ!
  17. 17. Go for it! Woot!