Creativity is not about budgets or time - it's about thinking smart. Sometimes having limits such as budget can make your ideas better. Here I give case studies and examples of creative campaigns where we have used existing technology, collaborative approaches, and simple illustrative ideas to generate visibility and links. The key to success and creativity is your attitude and how you approach the outreach.

1. Creativity in SEO
- mind over matter
#MOZtalk @LisaDMyers

3. It’s not bragging if it’s true

5. Name things that are white?

6. Name things that are white that is in
your fridge?

7. Thinking concretely and within limits
does NOT limit ideas and creativity

8. X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X O X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott

9. Standing out does
not equal
expensive!

10. Sometimes the majority of work is
already done for you.

14. Links: 104
Views: 450k

15. Sometimes its not about competing
but doing the opposite!

16. The worst idea can really be the best idea!

21. 250 linking root domains
8k social shares
7 people tried to buy one

22. Sometimes simple is where the
heart is!

26. Leading to lots of great social
interaction

29. Sometimes collaboration helps you
reach the sky!

33. Sometimes technology does half the
work!

34. Historic London
http://www.expedia.co.uk/vc/historicLondon

35. http://www.expedia.co.uk/vc/historicLondon

37. When your campaign is good enough to get TV coverage

38. How?

39. What makes success?

40. I won a bunch of awards before I was 35
“Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman & Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31
On my own. No business partners.
I have grown the agency to become a successful
and profitable business.
In the last 12 months the agency has won 9 awards

41. IQ?
Upbringing?
Education?
Luck?
Money?

42. I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of my
business
Oh and my IQ is totally average

43. 100 people theory

44. HOW YOU THINK

45. Luke: “I can’t believe it”
Yoda: “That is why you fail”

46. change the way you look at things
the things you look at change
if you
Wayne Dyer

47. The Monkey
Ladder Paradox

48. YOU are NOT a monkey!
Do not take on or inherit behaviors that you
do not understand or want.

49. It’s not who you are that holds you back,
it’s who you think you are.
– David Brinkley

50. Thank You!
Lisa@vervesearch.com
@LisaDMyers